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Today3
Q4 launch checklist — Juniper Bakery10:42 Moved the print proofs to Thursday. Need sign-off on the menu card copy before Sam sends files to the printer. In review·Teodora Ruiz3
Freelancer onboarding guide9:15 Added the invoicing section, the new NDA template and who approves expenses over $500. Draft·Sam Achebe1
Weekly sync notes — 3 Nov8:30 Decisions: pause the Ostrava retainer renewal until January; Lin owns the Palo Verde handoff. Approved·Lin Park
Yesterday3
Brand voice: product descriptions4:58 PM Shorter openers. Lead with what it’s for, not what it’s made of. Two examples per category. In review·Priya Nair5
Client feedback, round 2 — Palo Verde2:10 PM Mostly typographic: headline size on mobile, the footer contrast and the order of case studies. Approved·Jonah Weiss2
Holiday cover rota11:20 AM Who’s around 22 Dec – 2 Jan, plus the on-call phone handover and the out-of-office copy. Published·Mara Okafor
Earlier this week3
Pricing page copy, v3Sun Dropped the comparison table below the fold and rewrote the FAQ about seats. Draft·Priya Nair4
Retro — October sprintSat What slowed us down: late briefs, two rounds of unplanned revisions, unclear owners on QA. Published·Lin Park7
Studio handbook: expensesFri Receipts within 14 days. Software over $50 a month needs a quick note in #ops first. Published·Mara Okafor
Clients / Juniper Bakery TRSALPShareApprove
In reviewOwner: Teodora Ruiz·Updated today, 10:42·6 min read

Q4 launch checklist — Juniper Bakery

Juniper opens its second shop on Mon 17 Nov. Everything printed has to be with Hollis Press by Thursday so it’s back for the install weekend. Anything not ticked below by Wednesday evening moves to the soft-launch list instead.

Before print · 2 of 5 done
Final menu prices, incl. seasonal loavesLPDone
Photo selects, 12 hero + 30 productJWDone
Menu card copy sign-offTRDue Wed
Print proofs to Hollis PressSADue Thu
Window decal sizes confirmed on siteMODue Fri
Launch week

Soft launch for neighbours on Saturday, full opening Monday. Priya is drafting the two newsletter sends; keep the tone warm and specific — the oven, the 7 AM queue, the sourdough starter from the first shop.

“If the decal and the menu cards don’t match, customers notice before we do.” — Juniper, kickoff call