Cutting a rail ticket purchase from nine taps to three
Role
Lead designer, front-end
Timeline
Feb – Jul 2026 · 22 weeks
Stack
React Native, TypeScript
3 taps
to buy a ticket, down from 9
+31%
mobile ticket sales in 8 weeks
−42%
support tickets about fares
The problem
Six in ten riders started a purchase in the app and finished at the station machine.
01Audit02Prototype03Build04Measure
Next project
Oakum & Daughters storefront