Signage & Wayfinding Design
Good wayfinding is invisible — people just find their way. Bad signage creates confusion, frustration and a poor impression of your brand before anyone reaches the front desk. Our signage and wayfinding design service creates clear, consistent, on-brand sign systems that guide people through your space with confidence.
What we design
- Wayfinding & directional signage — get people where they’re going.
- Directories & floor plans
- Identification & room signage
- Environmental & branded graphics for walls and spaces.
What’s included
- A consistent sign system — hierarchy, type and iconography
- Legible, accessible layouts
- A sign schedule and artwork for fabrication
- Production-ready files for your signage supplier
Why it matters
Signage is your brand in the physical world, and it’s judged the moment someone walks in. A coherent, legible system makes a space feel organised and cared-for — and quietly reinforces your brand at every turn, long after the website is closed. Get it wrong and visitors feel it before they can explain why.
A system, not a set of signs
Wayfinding works when every sign follows the same logic, so a visitor learns how to read your building within the first few. We design that logic: a clear hierarchy of primary, secondary and identification signs; consistent placement at decision points; and type, colour and arrows that stay legible at a glance and at a distance. We map the routes people actually take, plan the signs they need at each turn, and deliver a full schedule and fabrication-ready artwork — so what gets made is coherent, on-brand and genuinely easy to follow.
Our process
- Plan — the routes, decision points and sign types.
- Design — the sign system and key layouts.
- Schedule — a full set of signs and locations.
- Production — fabrication-ready artwork for your supplier.
From plan to fabrication
Signage design only succeeds if what gets built matches what was designed, so we take the project all the way to fabrication-ready. Working from your floor plans — and, where useful, a walkthrough — we map the routes people take and the decision points where signs are needed. From there we produce a full sign schedule listing every sign, its message and its location, alongside production-ready artwork set up to your fabricator’s requirements. We can liaise with your signage supplier to keep materials and finishes on-brand and answer questions during production. The result is a system that’s coherent on paper and coherent on the wall — installed signs that look intentional, read clearly, and guide people exactly as planned.
Frequently asked questions
Do you provide files for the sign maker?
Yes — production-ready artwork and a sign schedule your fabricator can work from directly.
Can you match our brand?
Yes — the system uses your brand’s type, colour and iconography so the space feels on-brand throughout.
Do you consider accessibility?
We design for legibility and accessible layouts as a matter of course.
Do you do a site survey?
We work from your floor plans and, where useful, a walkthrough to map decision points and confirm sign locations.
Can you handle both interior and exterior signs?
Yes — from lobby directories and room signs to exterior and directional signage, designed as one consistent system.
Do you manage fabrication?
We design and specify; we prepare fabrication-ready files and can liaise with your signage supplier to keep production on-brand.
Related: Corporate Branding · Poster & Banner Design · Illustration Design
Get your signage designed
Tell us about your project and we’ll come back with a timeline and quote.