Illustration Design Services
Stock photos look like everyone else’s. Custom illustration is how a brand builds a visual voice that’s unmistakably its own — warmer, clearer and more distinctive than a photo library can ever be. Our illustration service creates original artwork tailored to your brand, from a single hero image to a full illustrated system.
What we illustrate
- Brand & hero illustration — signature artwork for your site and campaigns.
- Icon & spot illustration systems — a consistent set that scales.
- Editorial & explainer illustration — for articles, reports and decks.
- Character & mascot illustration
What’s included
- A defined illustration style tuned to your brand
- Original, fully-owned artwork
- Vector and raster files at every size you need
- Guidance for using and extending the set
Why custom illustration
Illustration does what photography can’t: it simplifies the abstract, adds personality, and stays perfectly on-brand every time. Build a consistent illustration style once and everything you make afterwards looks like it belongs to you — instantly recognisable across web, print and social, and impossible for a competitor to lift from a stock library.
A style, not just a picture
The real value isn’t a single illustration — it’s a system you can keep drawing from. We define the rules that make your artwork yours: line weight, colour, level of detail, how people and objects are drawn. Once that style exists, new illustrations can be added over time and still feel like one coherent set, whether it’s a hero image this month or a run of spot icons next quarter. That consistency is what turns illustration from a one-off decoration into a genuine, ownable part of your brand identity.
Our process
- Direction — define the style and references.
- Sketch — rough concepts to react to.
- Artwork & revisions — refine to final.
- Handover — final files and usage basics.
Files for every use
Custom illustration is only useful if you can actually use it everywhere, so we deliver artwork built to travel. You receive original, fully-owned files in vector formats that stay razor-sharp at any size — from a tiny interface icon to a wall-sized graphic — alongside raster exports ready for web and social. Where a set of illustrations or icons is involved, everything is delivered consistently named and organised, so your team can find and place the right asset without hunting. We also hand over the basics of how to use and extend the style, so the artwork keeps looking coherent as you add to it. The result is a genuine, reusable illustration asset — not a single image you can only use once.
Frequently asked questions
Can you build a consistent style for our brand?
Yes — we define an illustration style you can reuse and extend, so all your artwork feels like one system.
Will I own the artwork and get vector files?
Yes — original, fully-owned artwork delivered in vector and raster formats.
Can you do a set of icons?
Absolutely — consistent icon and spot-illustration systems are a core part of this service.
Can you match a style we like?
We can work in a defined direction you point us to, then make it distinctly yours rather than a copy.
Where can we use the illustrations?
Anywhere your brand appears — website, decks, social, print and packaging — and the files are supplied to suit each.
How many revisions are included?
We refine through rounds until the artwork is right; we agree the scope up front so there are no surprises.
Related: Infographic Design · Corporate Branding · Logo Design
Get your illustration designed
Tell us about your project and we’ll come back with a timeline and quote.