Automotive & Transport
Automotive & Transport brand guidelines — colour palettes, typography and design systems for automotive brands, with honest notes on ownership and where each is made.
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Segway Brand Guidelines: The Hype, the Flop & the E-Scooter Comeback
Brand Guidelines · Field Guide Segway Brand Guidelines The most over-hyped gadget of its age — a flop, then a genuine comeback…
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AutoZone Brand Guidelines: From ‘Auto Shack’ to the Zone, the Red Wordmark & DIY
Brand Guidelines · Field Guide AutoZone Brand Guidelines A red-and-orange italic ‘Z’, free battery tests and a name born from a trademark…
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NIO Brand Guidelines: The Sky-and-Earth Emblem, Blue Sky Coming & Battery Swap
Brand Guidelines · Field Guide NIO Brand Guidelines An emblem of sky above and earth below — a premium EV brand built…
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BYD Brand Guidelines: The Red Wordmark, ‘Build Your Dreams’ & the World’s Biggest EV Maker
Brand Guidelines · Field Guide BYD Brand Guidelines A red wordmark and a battery empire — a phone-battery maker that became the…
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Koenigsegg Brand Guidelines: The Family Crest, the Ghost & the Hypercar Record
Brand Guidelines · Field Guide Koenigsegg Brand Guidelines A family coat of arms, a ghost from a fighter squadron and a 277-mph…
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Polestar Brand Guidelines: The North Star, Swedish Minimalism & the Gold Seatbelts
Brand Guidelines · Field Guide Polestar Brand Guidelines A guiding star built from negative space, greyscale minimalism and gold seatbelts — Swedish…
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Rivian Brand Guidelines: The Compass, the Oval Lamps & the Adventure EV
Brand Guidelines · Field Guide Rivian Brand Guidelines A compass, vertical-oval headlights and a burst of yellow — electric trucks built for…
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Lucid Brand Guidelines: The Wordmark, the Cosmos Palette & the Efficiency EV
Brand Guidelines · Field Guide Lucid Brand Guidelines A clean monochrome wordmark and a cosmos aesthetic — luxury EVs built on efficiency.…
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Genesis Brand Guidelines: The Winged Crest, Quad Lamps & Athletic Elegance
Brand Guidelines · Field Guide Genesis Brand Guidelines A winged crest, two-line lamps and a copper glow — Hyundai’s luxury challenger, since…
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JetBlue Brand Guidelines: The Blue Wordmark, the Tailfin Patterns & Humanity in the Air
Brand Guidelines · Field Guide JetBlue Brand Guidelines A friendly blue wordmark and a fleet of one-off tailfins — low-cost with a…
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Southwest Airlines Brand Guidelines: The Heart, LUV & the Low-Cost Pioneer
Brand Guidelines · Field Guide Southwest Brand Guidelines A tricolor heart and a ticker that spells LUV — the airline that made…
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Turkish Airlines Brand Guidelines: The Wild Goose, Turkish Red & the World’s Widest Network
Brand Guidelines · Field Guide Turkish Airlines Brand Guidelines A wild goose in flight and Turkish red — the airline that reaches…