Ekoenergetyka Brand Guidelines: The Zielona Góra Maker That Grew Up Charging Electric Buses

Two college friends and an electric car conversion.

Ekoenergetyka is a Polish maker of DC charging stations for electric buses, trucks and cars, based in Zielona Góra, in western Poland. Its company name is Ekoenergetyka-Polska. The company says its home town lies about 200 kilometres from Berlin, and describes itself as an independent manufacturer that develops its own technology in-house.

It began as a university project. The company’s own timeline starts in 2008 with a student project to convert a combustion-engined car to electric power, and gives 2009 as the year the company was founded “by 2 college friends.” A January 2022 announcement carried by the Romanian energy-trade site energynomics.ro names the founders as Bartosz Kubik and Maciej Wojeński and says Ekoenergetyka “grew out of an academic research project”; eeNews Europe repeated that account in June 2024. The company’s website lists Kubik as president of the management board.

The early steps were small. The timeline lists the company’s first AC charging points for electric vehicles in 2010, its first trade show, at Hannover Messe, in 2011, and, later that year, the premiere of an electric bus fitted with one of its AC charging points. Its first DC charger for an electric bus followed in 2012, and its first DC pantograph for an e-bus in 2015 — the overhead arm that lowers onto the roof of a bus at a depot or at the end of a route. The company says it delivered its 1,000th DC fast charger in 2020, after investing in production and laboratory facilities in 2018.

From bus depots to truck hubs.

Buses were the first market, and they remain a large one. In June 2024 eeNews Europe reported that Ekoenergetyka held about 20 percent of the European market for urban bus charging stations and was concentrating on car and truck charging. The January 2022 announcement said its equipment had been installed in cities including Barcelona, Berlin, Hamburg, Munich, Paris and Warsaw, and chosen by large public transport operators in Poland and elsewhere in Europe as well as by charging and fuel networks.

The car and truck range is sold under the Axon name. eeNews Europe described the Axon Easy 400 kW all-in-one charger and the Axon Side 360 kW power unit with SAT400 satellites, built for the hubs of large charge point operators, and reported first deliveries to Ionity and Orlen Deutschland, with Portugal’s Powerdot a customer for several years. The split arrangement keeps the power cabinet apart from the slimmer satellite posts at which drivers plug in; the company’s current product list adds satellites for high-power car charging and for megawatt charging of trucks.

Production stays in Zielona Góra. The company says the serial production line it opened there in the second quarter of 2024 has capacity for 20,000 units a year; eeNews Europe reported the launch of the line in June 2024 and the company’s plan to add industrial robots to parts of the process. The company also says it opened an electromobility laboratory centre with test chambers in 2023, runs four research and development centres, works with around 70 service partners across Europe and has deployed chargers in more than 40 countries on three continents. Its timeline adds that in 2023 it was ready for the Plug & Ready standard, and that in 2024 it was preparing for megawatt charging, the EU’s AFIR rules and German Eichrecht certification. Behind the hardware it offers a 24/7 monitoring centre, remote diagnostics and product and certification training for installers, the company says.

Design and documentation.

Makers of electric-vehicle chargers sell a box that most people only notice when they need it. Their pictures therefore tend to put the hardware where it lives: a wallbox on a garage wall beside a parked car, a row of rapid chargers under a canopy at a motorway service area, a cable plugged into a car at dusk with the screen lit. The setting tells the buyer which kind of charging the company means, from overnight at home to a short stop on a long trip.

The second set of images is about the system rather than the plug. App screens show a charging session, a schedule or a fleet of chargers on a map, and diagrams show how power cabinets, posts and software connect. For makers that sell mainly to charging operators, depots and retailers, these pictures often matter more than the car, because the customer is buying a network that has to be installed, monitored and serviced.

Factories are the third theme. Many charger makers show their own production lines, with cabinets moving between stations, technicians testing power electronics and finished units waiting to be shipped, as a way of making engineering visible. Trade fairs play a similar part: events such as Power2Drive in Munich and the international EVS electric-vehicle symposium are where new chargers are unveiled, photographed and compared.

Many of these chargers spend their working lives in someone else’s colours. A rapid charger may carry the livery of the operator, the supermarket or the fuel company whose forecourt it stands on, so a maker’s identity often rests on form: the shape of the cabinet, the placement of screen and cable holders, and a name that may appear only in small type. Reading these brands means looking at the hardware as closely as at the logo.

A company name behind a product brand.

Ownership changed in 2022. In January that year Polish Enterprise Fund VIII, a private equity fund managed by Enterprise Investors, agreed to take a significant minority stake in Ekoenergetyka-Polska, energynomics.ro reported; eeNews Europe wrote in June 2024 that the fund had taken the stake in 2022. In the announcement Kubik said the company had sought a financial partner for a period of swift expansion, primarily in foreign markets, and Wojeński was quoted as co-founder. The company’s own timeline marks the year as “joining forces with Enterprise Investors.”

The brand shifted in 2026. In April the company announced Axon Charger as a new product brand, saying it “does not replace Ekoenergetyka” but serves as “its product voice and modern face,” and listing a new design, a new distribution model and a professional service system among the changes. It opened the Axon Charger Training Center at its headquarters for sales and service partners, launched a separate website for the brand, and says its Axon Easy charger accounts for more than half of its deployments. In October 2026 the company said it had opened its first megawatt charging hub for electric trucks in Germany, in Bochum, with Graf Transporte and nanuq — the first hub delivered under the Axon Charger name.

For a design guide, Ekoenergetyka shows how an engineering supplier can give its hardware a product brand of its own while keeping the company name behind it. Compare Heliox, a Dutch maker that also grew up charging electric buses, and Kempower, a Finnish maker of DC fast chargers. For this guide we use a deep green, graphite and a pale grey with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep Ekoenergetyka’s identity on hand — save it to a board in the Made Good inspiration library.