Food & Beverage
Food & Beverage brand guidelines — colour palettes, typography and design systems for food brands, with honest notes on ownership and where each is made.
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Paprika Brand Guidelines: Hindsight Labs, an iPad & a Recipe Box
Brand Guidelines · Field Guide Paprika Brand Guidelines A stack of printed recipes, an iPad and a grocery list that sorts itself…
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Mealime Brand Guidelines: Cooking for One, Vancouver & Meals Hub
Brand Guidelines · Field Guide Mealime Brand Guidelines Plan, shop, cook — a weeknight dinner fix that started with cooking for one.…
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Kitchen Stories Brand Guidelines: A Berlin Test Kitchen, BSH & Funke
Brand Guidelines · Field Guide Kitchen Stories Brand Guidelines Anyone can cook — a Berlin test kitchen, a video and a step-by-step…
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Yummly Brand Guidelines: A Recipe Search Engine, Whirlpool & a 2024 Closure
Brand Guidelines · Field Guide Yummly Brand Guidelines A search box, a filter for taste and a recipe sent to the oven.…
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NYT Cooking Brand Guidelines: A Digital Cookbook, Notes & Sam Sifton’s Newsletter
Brand Guidelines · Field Guide NYT Cooking Brand Guidelines A newspaper’s recipe archive, retested, annotated and opened as a digital cookbook. Made…
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BBC Good Food Brand Guidelines: A 1989 Magazine, a Tested Kitchen & a New Name
Brand Guidelines · Field Guide BBC Good Food Brand Guidelines A print title from 1989, a kitchen that tests everything and a…
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Serious Eats Brand Guidelines: Ed Levine, a Super Blog & The Food Lab
Brand Guidelines · Field Guide Serious Eats Brand Guidelines Take food seriously, not yourself — a super blog that learned to test…
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Food52 Brand Guidelines: 52 Weeks, Open Shelves & Five Two
Brand Guidelines · Field Guide Food52 Brand Guidelines A year of weeks, a community cookbook and a shelf of things to cook…
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Epicurious Brand Guidelines: CondeNet, a Menu du Jour & a 2015 Logo
Brand Guidelines · Field Guide Epicurious Brand Guidelines A menu du jour, a magazine archive and recipes made for the home cook.…
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Allrecipes Brand Guidelines: A Cookie Recipe, Seattle & an I Made It Button
Brand Guidelines · Field Guide Allrecipes Brand Guidelines A cookie recipe, a run of single-dish domains and a kitchen full of home…
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Rohlik Brand Guidelines: A Crescent Roll, a Little Gherkin & Sezamo
Brand Guidelines · Field Guide Rohlik Brand Guidelines A crescent roll in Prague, a gherkin in Vienna and a sesame seed in…
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JOKR Brand Guidelines: A Foodpanda Founder, Who Wot Why & Daki
Brand Guidelines · Field Guide JOKR Brand Guidelines Groceries in the moment — dark stores, bright posters and a Brazilian second name.…