Food & Beverage
Food & Beverage brand guidelines — colour palettes, typography and design systems for food brands, with honest notes on ownership and where each is made.
-
Heineken Brand Guidelines: The Red Star & Smiling E’s
Brand Guidelines · Field Guide Heineken Brand Guidelines A green bottle, a red star, and three little letters tilted back to make…
-
Pepsi Brand Guidelines: The Globe & the Cola Wars
Brand Guidelines · Field Guide Pepsi Brand Guidelines A red-white-and-blue circle that has been redrawn more often, and more expensively, than almost…
-
Heinz Brand Guidelines: The Keystone & the 57
Brand Guidelines · Field Guide Heinz Brand Guidelines A wedge-shaped badge, a cursive name, and a number that was never a real…
-
Burger King Brand Guidelines: The 2021 Retro Rebrand
Brand Guidelines · Field Guide Burger King Brand Guidelines The 2021 rebrand that went backwards to move forwards — ditching gloss and…
-
McDonald’s Brand Guidelines: The Arches, Colours & Type
Brand Guidelines · Field Guide McDonald’s Brand Guidelines The most recognised logo on earth started life as a building — two golden…
-
Starbucks Brand Guidelines: The Siren, Green & Type
Brand Guidelines · Field Guide Starbucks Brand Guidelines A forest green, a mythical siren, and a logo so famous the company dropped…
-
Coca-Cola Brand Guidelines: Colors, Fonts & Logo
Brand Guidelines · Field Guide Coca-Cola Brand Guidelines One red, one script, and 140 years of not changing them — the most…