Brand Guidelines
Brand guideline breakdowns for hundreds of brands — the colour palettes, typefaces, logos and design systems that define them, each with honest notes on who owns the brand and where its products are made. Browse the collection below, from heritage names to modern challengers across audio, eyewear, appliances, outdoor gear, tools and more.
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Courts Brand Guidelines: An 1850 Canterbury Shop, a 2004 UK Collapse, Unicomer and Nojima
Brand Guidelines · Field Guide Courts Brand Guidelines A Canterbury furniture shop whose name outlived its British parent. Made Good Designs ·…
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Micro Center Brand Guidelines: A 1979 Columbus Storefront, Knowledge Bars & Santa Clara
Brand Guidelines · Field Guide Micro Center Brand Guidelines A Columbus computer shop that grew into a chain of component superstores. Made…
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Cyberport Brand Guidelines: A 1998 Dresden Apple Web Shop Owned by Hubert Burda Media
Brand Guidelines · Field Guide Cyberport Brand Guidelines The Dresden Apple web shop that became a Burda business. Made Good Designs ·…
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Notebooksbilliger Brand Guidelines: A Sarstedt Web Shop From 2001 and an Orange Tram
Brand Guidelines · Field Guide Notebooksbilliger Brand Guidelines The Sarstedt web shop that took its own address as its name. Made Good…
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Komplett Brand Guidelines: Sandefjord’s Komplett.no, Canica and the NetOnNet Combination
Brand Guidelines · Field Guide Komplett Brand Guidelines Sandefjord’s online electronics shop, built around a warehouse and a web address. Made Good…
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Worten Brand Guidelines: Sonae’s 1996 Chaves Electronics Chain, Spain & Worten Resolve
Brand Guidelines · Field Guide Worten Brand Guidelines Sonae’s Portuguese electronics chain, from a Chaves shop to a marketplace. Made Good Designs…
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Alza Brand Guidelines: Alzasoft’s 1994 Prague PC Business, Alzák and the AlzaBox
Brand Guidelines · Field Guide Alza Brand Guidelines A one-person Prague PC business that became an online shop with its own lockers.…
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Euronics Brand Guidelines: A 1990 Amsterdam Alliance of Independent Electrical Retailers
Brand Guidelines · Field Guide Euronics Brand Guidelines A 1990 alliance of independent electrical retailers under one shared sign. Made Good Designs…
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Coolblue Brand Guidelines: A 1999 Rotterdam Webshop, HAL as Owner & Its Own Vans and Bikes
Brand Guidelines · Field Guide Coolblue Brand Guidelines The Rotterdam webshop that delivers its own parcels. Made Good Designs · Design DeskEditorial…
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Boulanger Brand Guidelines: A 1954 Lille Radio Shop, the Mulliez Family & a Rounder Logo
Brand Guidelines · Field Guide Boulanger Brand Guidelines The Lille radio shop that became a French appliance chain. Made Good Designs ·…
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MPH Bookstores Brand Guidelines: An 1890 Mission Press and Three Names Behind MPH
Brand Guidelines · Field Guide MPH Bookstores Brand Guidelines A Singapore mission press of 1890 whose initials outlasted every name behind them.…
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Gramedia Brand Guidelines: A 1970 Jakarta Shophouse, a G Logotype and Jalma
Brand Guidelines · Field Guide Gramedia Brand Guidelines A Jakarta shophouse of 1970 that grew into a nationwide bookshop chain. Made Good…