Brand Guidelines
Brand guideline breakdowns for hundreds of brands — the colour palettes, typefaces, logos and design systems that define them, each with honest notes on who owns the brand and where its products are made. Browse the collection below, from heritage names to modern challengers across audio, eyewear, appliances, outdoor gear, tools and more.
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GitLab Brand Guidelines: The Tanuki
Brand Guidelines · Field Guide GitLab Brand Guidelines That orange animal everyone calls a fox? It’s a tanuki — the mascot of…
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Docker Brand Guidelines: Moby Dock
Brand Guidelines · Field Guide Docker Brand Guidelines A friendly blue whale hauling shipping containers — a perfect metaphor for one of…
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Ryanair Brand Guidelines: The Golden Harp
Brand Guidelines · Field Guide Ryanair Brand Guidelines Ireland’s national harp, restyled into a flying figure — the badge of Europe’s cheapest,…
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Zara Brand Guidelines: The Kerned-Together Serif
Brand Guidelines · Field Guide Zara Brand Guidelines A logo ‘kerned into oblivion’ — the most divisive serif in fashion, and the…
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Nespresso Brand Guidelines: Luxury in a Capsule
Brand Guidelines · Field Guide Nespresso Brand Guidelines A little aluminium capsule turned into a luxury ritual — complete with a movie-star…
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Oreo Brand Guidelines: The Embossed Cookie
Brand Guidelines · Field Guide Oreo Brand Guidelines An embossed cookie whose pattern has launched a thousand conspiracy theories — and one…
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Mountain Dew Brand Guidelines: From Moonshine to Extreme
Brand Guidelines · Field Guide Mountain Dew Brand Guidelines A drink named after moonshine, sold by a hillbilly — then reinvented as…
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Dunkin’ Brand Guidelines: Dropping the Donuts
Brand Guidelines · Field Guide Dunkin’ Brand Guidelines A coffee giant so confident it dropped half its own name — and kept…
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Sephora Brand Guidelines: The Flame
Brand Guidelines · Field Guide Sephora Brand Guidelines A white flame and black-and-white stripes — a beauty empire named, quietly, after Moses’s…
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Fjällräven Brand Guidelines: The Arctic Fox
Brand Guidelines · Field Guide Fjällräven Brand Guidelines An Arctic fox and a boxy backpack — Swedish outdoor gear built to last,…
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ASICS Brand Guidelines: A Sound Mind
Brand Guidelines · Field Guide ASICS Brand Guidelines A shoe brand whose name is a Latin motto about a sound mind and…
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Lamborghini Brand Guidelines: The Raging Bull
Brand Guidelines · Field Guide Lamborghini Brand Guidelines A charging bull on a gold shield — a tractor magnate’s zodiac sign, and…