Brand Guidelines
Brand guideline breakdowns for hundreds of brands — the colour palettes, typefaces, logos and design systems that define them, each with honest notes on who owns the brand and where its products are made. Browse the collection below, from heritage names to modern challengers across audio, eyewear, appliances, outdoor gear, tools and more.
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Wharfedale Brand Guidelines: Since 1932, the Diamond & Yorkshire Heritage
Brand Guidelines · Field Guide Wharfedale Brand Guidelines One of the oldest loudspeaker names — born in 1932 Yorkshire, famous for live-vs-recorded…
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FiiO Brand Guidelines: Portable Amps, ChiFi Value & ‘Born for Music and Portability’
Brand Guidelines · Field Guide FiiO Brand Guidelines From tiny cheap headphone amps to a full hi-fi range — a face of…
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DALI Brand Guidelines: Danish Loudspeakers, the Hybrid Tweeter & the Bordeaux
Brand Guidelines · Field Guide DALI Brand Guidelines Danish loudspeakers with a hybrid tweeter — an acronym, not a Dalí reference, in…
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Polk Audio Brand Guidelines: Baltimore Value, the SDA & Great Sound for All
Brand Guidelines · Field Guide Polk Audio Brand Guidelines High-value American speakers from a Johns Hopkins dorm-room start — the SDA, Baltimore…
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Rega Brand Guidelines: Turntables, Low-Mass Engineering & Made in England
Brand Guidelines · Field Guide Rega Brand Guidelines British turntables built on ‘mass absorbs energy’ — low-mass, high-rigidity engineering, hand-built in England.…
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Naim Audio Brand Guidelines: The Olive Boxes, the Green Logo & British Hi-Fi
Brand Guidelines · Field Guide Naim Audio Brand Guidelines British hi-fi in minimalist black-and-olive boxes — the NAIT amp, the Mu-so, and…
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KEF Brand Guidelines: The Uni-Q Driver, the Blade & British Speaker Engineering
Brand Guidelines · Field Guide KEF Brand Guidelines British speaker engineering since 1961 — the Uni-Q single-point-source driver, the Blade, and a…
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McIntosh Brand Guidelines: The Blue Meters, Binghamton Craft & Audio Heritage
Brand Guidelines · Field Guide McIntosh Brand Guidelines The blue meters that mean high-end audio — black glass, a green logo, handcrafted…
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final (Final Audio) Brand Guidelines: Japanese Acoustics, the D8000 & Minimalism
Brand Guidelines · Field Guide Final Audio Brand Guidelines Japanese acoustic engineering from statement audio to accessible design — a lowercase ‘final’…
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Campfire Audio Brand Guidelines: The Andromeda Green, Portland Craft & Celestial Names
Brand Guidelines · Field Guide Campfire Audio Brand Guidelines Jewel-like, hand-built IEMs from Portland — the emerald Andromeda, machined aluminium, and cosmic…
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Koss Brand Guidelines: The First Stereo Headphones, the Porta Pro & Milwaukee Heritage
Brand Guidelines · Field Guide Koss Brand Guidelines The company that invented the stereo headphone in 1958 — and the Porta Pro,…
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Cambridge Audio Brand Guidelines: British Hi-Fi Since 1968 & the Toroidal P40
Brand Guidelines · Field Guide Cambridge Audio Brand Guidelines British hi-fi since 1968 — the amp that pioneered the toroidal transformer, designed…