Brand Guidelines
Brand guideline breakdowns for hundreds of brands — the colour palettes, typefaces, logos and design systems that define them, each with honest notes on who owns the brand and where its products are made. Browse the collection below, from heritage names to modern challengers across audio, eyewear, appliances, outdoor gear, tools and more.
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Google Brand Guidelines: The Four Colours, Logo & Font
Brand Guidelines · Field Guide Google Brand Guidelines Four primary colours, a geometry of near-perfect circles, and the courage to restart from…
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Mailchimp Brand Guidelines: Cavendish Yellow, Font & Freddie
Brand Guidelines · Field Guide Mailchimp Brand Guidelines A screaming yellow, a 1920s typeface, and a winking chimp — proof that “friendly”…
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GOV.UK Brand Guidelines: Colours, Font & Design System
Brand Guidelines · Field Guide GOV.UK Brand Guidelines One design system runs an entire government’s websites — and its typeface came off…
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MIT Brand Guidelines: Colours, Logo & Type
Brand Guidelines · Field Guide MIT Brand Guidelines A 150-year-old red, a Swiss grotesque, and the most beloved mark on campus —…
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FedEx Brand Guidelines: The Hidden Arrow, Colours & Logo
Brand Guidelines · Field Guide FedEx Brand Guidelines The most famous hidden arrow in design — plus a purple, and a clever…
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Netflix Brand Guidelines: Red, Logo & Netflix Sans
Brand Guidelines · Field Guide Netflix Brand Guidelines One red, one black, and a custom typeface that reportedly saves millions a year.…
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IBM Brand Guidelines: Logo, Colours & IBM Plex
Brand Guidelines · Field Guide IBM Brand Guidelines Eight bars by a design legend, one electric blue, and a typeface IBM gave…
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Spotify Brand Guidelines: Colours, Logo & Font
Brand Guidelines · Field Guide Spotify Brand Guidelines A brand built for the dark: one green, one circle, and a mood that…
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Government of Canada Brand Guidelines: FIP Explained
Brand Guidelines · Field Guide Government of Canada Brand Guidelines One wordmark, two languages, and the Federal Identity Program that made a…
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Coca-Cola Brand Guidelines: Colors, Fonts & Logo
Brand Guidelines · Field Guide Coca-Cola Brand Guidelines One red, one script, and 140 years of not changing them — the most…
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NASA Brand Guidelines: Logos, Colors & Fonts
Brand Guidelines · Field Guide NASA Brand Guidelines Two logos, one typeface, and the 1975 manual that made a space agency look…