Audio & Music
Audio & Music brand guidelines — colour palettes, typography and design systems for audio brands, with honest notes on ownership and where each is made.
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Deering vs Gold Tone: US-Made vs Designed-Here, Built Overseas
How do Deering and Gold Tone really compare? Here’s a side-by-side look at where each brand comes from, who owns it, where…
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La Bella Brand Guidelines: Flatwound Bass, James Jamerson & an Italian String Family
Brand Guidelines · Field Guide La Bella Brand Guidelines The string behind a legend — flatwound bass, an Italian family, and James…
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Rotosound Brand Guidelines: Swing Bass 66, the Roundwound Sound & John Entwistle
Brand Guidelines · Field Guide Rotosound Brand Guidelines The roundwound sound — the Swing Bass 66 that changed rock bass, made in…
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Pirastro Brand Guidelines: Evah Pirazzi, 1798 & Two Centuries of Strings
Brand Guidelines · Field Guide Pirastro Brand Guidelines Two centuries of strings — from Baroque gut to Evah Pirazzi, handmade in Germany…
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Thomastik-Infeld Brand Guidelines: Dominant Strings, Vienna & the End of Gut
Brand Guidelines · Field Guide Thomastik-Infeld Brand Guidelines The end of gut — a Vienna string house and the Dominant violin string…
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Elixir Strings Brand Guidelines: Coated Strings, W.L. Gore & the Gore-Tex Connection
Brand Guidelines · Field Guide Elixir Brand Guidelines The coated string — a Gore-Tex maker’s fluoropolymer science, applied to music. Made Good…
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Ernie Ball Brand Guidelines: Slinky Strings, Music Man & the Light-Gauge Revolution
Brand Guidelines · Field Guide Ernie Ball Brand Guidelines The light-gauge revolution — color-coded Slinky strings and the Music Man guitars. Made…
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D’Addario Brand Guidelines: XL Strings, an Italian Craft Heritage & an Accessories Empire
Brand Guidelines · Field Guide D’Addario Brand Guidelines The world’s biggest string maker — an old Italian craft scaled into an accessories…
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Jupiter Band Instruments Brand Guidelines: The Education Workhorse & KHS of Taiwan
Brand Guidelines · Field Guide Jupiter Brand Guidelines The education workhorse — a Taiwanese band-instrument giant behind millions of first horns. Made…
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Yanagisawa Brand Guidelines: The Saxophone Specialist, the WO Series & Japanese Precision
Brand Guidelines · Field Guide Yanagisawa Brand Guidelines The saxophone specialist — one instrument, done completely, from a Tokyo family house. Made…
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Getzen Brand Guidelines: The Eterna Trumpet, Edwards Customs & a Family-Owned Independent
Brand Guidelines · Field Guide Getzen Brand Guidelines The independent brass house — the Eterna, Edwards customs, and four generations in Elkhorn,…
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C.G. Conn Brand Guidelines: The Mouthpiece Origin, the Naked Lady Sax & Elkhart
Brand Guidelines · Field Guide C.G. Conn Brand Guidelines The band-instrument giant — a mouthpiece born from a split lip, and the…