Beauty & Grooming
Beauty & Grooming brand guidelines — colour palettes, typography and design systems for beauty brands, with honest notes on ownership and where each is made.
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The Joint Chiropractic Brand Guidelines: Tucson, 1999 & “You’re Back, Baby.”
Brand Guidelines · Field Guide The Joint Chiropractic Brand Guidelines A walk-in clinic, no appointment and a plain-spoken name. Made Good Designs…
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Hand & Stone Brand Guidelines: A Physical Therapist’s Spa and Stoney
Brand Guidelines · Field Guide Hand & Stone Brand Guidelines Two tools of the trade, a membership and an hour set aside.…
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Massage Envy Brand Guidelines: The Logo Built Around “ME”
Brand Guidelines · Field Guide Massage Envy Brand Guidelines Two letters, a quiet room and a habit worth keeping. Made Good Designs…
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European Wax Center Brand Guidelines: Smooth, Done Right
Brand Guidelines · Field Guide European Wax Center Brand Guidelines Two brothers, a jar of wax and a red that says smooth.…
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Rush Hair Brand Guidelines: From Wimbledon to an Artist-Made Colour Identity
Brand Guidelines · Field Guide Rush Hair Brand Guidelines One Wimbledon salon, an academy and a colour bar drawn by an artist.…
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Toni&Guy Brand Guidelines: Clapham, the Mascolo Brothers & a Black-and-Gold Flagship
Brand Guidelines · Field Guide Toni&Guy Brand Guidelines Two brothers, one ampersand and a salon in Clapham. Made Good Designs · Design…
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Fantastic Sams Brand Guidelines: Sam Ross, Memphis & Cut & Color
Brand Guidelines · Field Guide Fantastic Sams Brand Guidelines A Memphis barbershop, a family walk-in and a cut for everyone. Made Good…
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Sport Clips Brand Guidelines: Locker Rooms, Court Planks & the Game On
Brand Guidelines · Field Guide Sport Clips Brand Guidelines Clippers, a locker room and the game on every screen. Made Good Designs…
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Great Clips Brand Guidelines: Dinkytown, Check-In & Ralphpunzel
Brand Guidelines · Field Guide Great Clips Brand Guidelines Walk in, check in — a Dinkytown salon that put the wait on…
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Supercuts Brand Guidelines: Walk-In Cuts from Albany to Regis
Brand Guidelines · Field Guide Supercuts Brand Guidelines No appointment, no fuss — a unisex salon that changed its colours twice. Made…
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KICKS Brand Guidelines: A 1991 Swedish Chain, Two Owners and Beauty Unlimited
Brand Guidelines · Field Guide KICKS Brand Guidelines A cooperative start, a family owner, a Danish buyer and an unlimited promise. Made…
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Sa Sa Brand Guidelines: A 1978 Basement Shop, a Name Kept and Pink Storefronts
Brand Guidelines · Field Guide Sa Sa Brand Guidelines A basement counter, a borrowed name and a street of pink storefronts. Made…