Explore brand guidelines by industry
Browse our library of brand guideline breakdowns by sector — the colour palettes, typefaces and design systems behind hundreds of brands, each with honest notes on who owns the brand and where its products are made. Pick an industry to dive in.
Brand Guidelines
The full library — every brand we’ve broken down, from heritage names to modern challengers.
Brand Comparisons
Head-to-head: how leading brands differ on ownership, origin and where they are made.
Collections
Hand-built guides to a single product category — every brand we cover in it, grouped by who owns the name and where it is made.
Piano brands
49 guides to piano makers — who owns each name today, and where the pianos are actually made.
Pottery & ceramics
35 guides to the kiln, wheel, clay and glaze makers behind the pottery studio.
Hand tools
145 guides to ladders, levels, gloves, utility knives, clamps and screwdrivers — and who really owns them.
Keyboard & reed instruments
80 guides to organ, accordion, harmonica, concertina and harpsichord makers.
Games & hobby
339 guides to model kits, trains, diecast, RC cars, darts, cards, chess, pinball and more.
String instruments
21 guides to violin, ukulele and banjo makers — and where each is really built.
Bell foundries
14 guides to the foundries that cast the world’s bells, and those that have closed.
Smart home
91 guides to smart locks, thermostats, lighting, cameras, mesh Wi-Fi and pet tech, and who owns them.
Water sports
67 guides to dive gear, rowing shells and oars, kitesurf, windsurf and wakeboard brands.
Equestrian
37 guides to saddles, riding wear and boots, riding helmets, horse rugs, saddle pads and tack.
American grocery
100 guides to American groceries — meats, dairy, frozen food, bread and more.
Building products
450 guides to flooring, windows, doors, roofing, siding, decking and home services.
RV, boat & powersports
411 guides to motorhomes, travel trailers, boats, outboards, snowmobiles and motorcycles.
Kitchen appliances
222 guides to ranges, air fryers, blenders, rice cookers and smart cookers.
Floorcare, air & water
Guides to vacuums, robot vacuums, purifiers, fans, water filters and pool cleaners.
Personal care & wellness
Guides to toothbrushes, hair tools, clippers, recovery, sleep tech and saunas.
Baby & kids
89 guides to strollers, car seats, carriers, monitors, trampolines and plush toys.
Camera & optics
172 guides to telescopes, binoculars, tripods, projectors, drones and cameras.
Personal tech
63 guides to gaming handhelds, e-readers, VR headsets, smart rings and AR glasses.
Pro audio & hi-fi
662 guides to studio monitors, DJ gear, turntables and hi-fi electronics.
Drums & band instruments
58 guides to drums, drumsticks, mallet percussion, brass and woodwind.
Workshop & maker
156 guides to 3D printers, welders, soldering, test gear and measurement.
Fitness & cycling
216 guides to gym equipment, bike gear, e-bikes, cycling kit and running.
All collections
Every collection on the site, grouped by industry, with the number of brand guides in each.
Home & Kitchen
- Barware & crystal brands (49)
- Bathroom & kitchen fixture brands (61)
- Building products brands (450)
- Candle & home fragrance brands (63)
- Ceramic tableware brands (86)
- Cookware brands (127)
- Drinkware brands (21)
- Espresso & coffee equipment brands (80)
- Floorcare, air & water brands (172)
- Furniture brands (204)
- Garden tool & planter brands (167)
- Glassware brands (63)
- Grill & stove brands (59)
- Home textile & rug brands (282)
- Household cleaning & paper brands (57)
- Kitchen appliance brands (222)
- Kitchen knife & flatware brands (66)
- Lighting brands (116)
- Mattress & bed brands (62)
- Pet brands (229)
- Seed company brands (83)
- Smart home brands (91)
- Wallpaper brands (59)
Fashion & Apparel
- Apparel retail & basics brands (173)
- Denim & workwear brands (102)
- Dress shoe & boot brands (94)
- Eyewear brands (122)
- Glove & sock brands (49)
- Hat brands (56)
- Leather goods & luggage brands (115)
- Luxury fashion brands (92)
- Outdoor apparel & outerwear brands (77)
- Streetwear & independent fashion brands (102)
- Umbrella brands (35)
- Watch brands (31)
- Watch microbrand brands (63)
Beauty & Grooming
- Haircare brands (84)
- Makeup brands (70)
- Men’s grooming brands (35)
- Perfume house brands (84)
- Personal care & wellness brands (567)
- Skincare & sun care brands (94)
- Wet shaving brands (28)
Food & Beverage
- American grocery brands (100)
- American pantry & baking brands (59)
- Asia-Pacific food & drink brands (210)
- Beer & cider brands (203)
- Chocolate maker brands (133)
- Coffee roaster brands (87)
- Craft beer brands (35)
- European food & drink brands (175)
- Fast food & restaurant brands (129)
- Latin American, Caribbean & Canadian food & drink brands (87)
- Middle Eastern & African food & drink brands (63)
- Natural wine brands (35)
- Non-alcoholic drink brands (28)
- Olive oil & pantry brands (265)
- Restaurant chain brands (299)
- Snack & sweets brands (258)
- Soft drink & beverage brands (185)
- Spirits & liqueur brands (523)
- Tea brands (80)
- Tinned fish brands (49)
- Wine, champagne & sake brands (266)
Sports & Outdoors
- Athletic & lifestyle brands (30)
- Bicycle frame builder brands (77)
- Board sports brands (56)
- Camping gear brands (70)
- Climbing gear brands (52)
- Cricket brands (29)
- Fishing & archery brands (66)
- Fitness & cycling brands (216)
- Golf brands (63)
- Outdoor footwear brands (35)
- Outdoor gear brands (87)
- Racket sports brands (56)
- RV, boat & powersports brands (411)
- Team sports gear brands (134)
- Equestrian brands (37)
- Sailing brands (50)
- Skating brands (20)
- Water sports brands (67)
Technology & Electronics
- Camera & optics brands (172)
- Consumer tech brands (105)
- Gaming & entertainment brands (64)
- Home energy brands (552)
- Media & entertainment brands (287)
- Personal tech brands (63)
- Tech & software company brands (1358)
- Telecom & internet brands (138)
Audio & Music
- Bell foundry brands (14)
- Drum & band instrument brands (58)
- Harp brands (14)
- Keyboard & reed instrument brands (80)
- Musical instrument brands (282)
- Piano brands (49)
- Pro audio & hi-fi brands (662)
- String instrument brands (49)
- Record label and film studio brands (136)
- Performing arts and festival brands (159)
Tools & Industrial
- Automotive & fuel brands (157)
- Hand tool brands (145)
- Industrial, energy & pharma brands (1355)
- Pottery brands (35)
- Workshop & maker brands (156)
Toys & Games
- Baby & kids brands (89)
- Board game publisher brands (101)
- Games & hobby brands (339)
- Toy brands (56)
Design & Stationery
- Advertising agency brands (48)
- Animation, motion & digital studio brands (27)
- Architecture & industrial design brands (27)
- Art supply brands (91)
- Branding agency brands (25)
- Design festival & fair brands (36)
- Design media & publishing brands (40)
- Design school & institution brands (16)
- Design software brands (185)
- Graphic design studio brands (77)
- Museum & gallery brands (140)
- Pen & ink brands (112)
- Print, paper & colour brands (96)
- Stationery brands (266)
- Type foundry brands (56)
- Book publisher, magazine and newspaper brands (187)
Sports teams & events
- Football club brands (48)
- MLB team brands (30)
- NBA & WNBA team brands (36)
- NFL team brands (30)
- NHL team brands (31)
- Sports league & event brands (99)
Business & institutions
- Bank, insurance & payment brands (925)
- Corporate group brands (806)
- University & nonprofit brands (142)
Other
- Department & discount store brands (244)
- DTC & celebrity brands (52)
- Grocery & convenience store brands (114)
- Hotel & airline brands (922)
- Hotel brands (140)
- Retail brands (142)
- Specialty retail brands (229)