Thirty-five brand guides to golf — clubs, putters, balls, shafts, grips and the rest of the bag.
Golf equipment brands are often owned by groups whose names never appear on the club. These guides set out who owns each brand and where it is made.
Owners
Titleist, whose Pro V1 is made in Massachusetts, belongs to Acushnet, which also owns FootJoy and Scotty Cameron; TaylorMade is owned by a South Korean firm; Odyssey has been a Callaway company since 1997; Honma is Chinese-owned and Hong Kong-listed; Wilson belongs to Amer Sports; and Golf Pride is a business of Eaton. PING remains family-owned and builds in Arizona.
Made where?
Mizuno and Miura forge irons in Japan, Bettinardi and Evnroll mill putters in the USA, and True Temper mills Dynamic Gold shafts in Amory, Mississippi.
How to use these guides
Each guide covers who owns the name today, where the products are made — by the maker’s own account and, where it differs, by other sources — and the brand’s visual identity. A company’s description of itself is attributed to the company, and where a business has closed we say so plainly. The table at the end gathers the essentials.
Club makers
Mizuno, Titleist, Miura, PING, Honma, TaylorMade and Callaway.
- Mizuno — The Osaka sporting house of 1906, forged irons Grain Flow Forged from a single billet in Japan.
- Titleist — The Acushnet ball house of 1932, the Pro V1 made in Massachusetts, under Korean-led ownership.
- Miura — The Himeji forging house of 1957, hand-forged irons made in Japan, the maker’s maker.
- PING — The Phoenix club house of 1959, the Anser putter, family-owned and built in Arizona.
- Honma — The Sakata luxury house of 1959, premium clubs made in Japan, now Chinese-owned and Hong Kong-listed.
- TaylorMade — The metalwood pioneer of 1979, drivers designed in California, now owned by a South Korean firm.
- Callaway — The Big Bertha driver house of 1982, offshore-made, in a conglomerate now separating from Topgolf.
Putters
Odyssey, Scotty Cameron, SeeMore, Bettinardi, Kronos, LAB Golf and Evnroll.
- Odyssey — The Californian putter brand of the White Hot insert, a Callaway company since 1997.
- Scotty Cameron — The milled-putter house of the Newport blade, milled in California, a Titleist brand.
- SeeMore — The alignment-putter house of RifleScope Technology, the putter that won the 1999 US Open.
- Bettinardi — The Chicago putter house of 1998, milled from a single block of steel, family-owned in Illinois.
- Kronos — The California putter house of the early 2010s, milled from a solid billet and hand-finished.
- LAB Golf — The Oregon putter house of Lie Angle Balance, the zero-torque putter that took over the greens.
- Evnroll — The Carlsbad putter house of 2016, SweetFace milling that evens out mishits, 100% milled in the USA.
Golf balls
Maxfli, Wilson, Bridgestone, Srixon, OnCore, Vice and Snell.
- Maxfli — An early-20th-century Dunlop golf-ball name, now a Dick’s Sporting Goods house brand.
- Wilson — The 1913 Chicago Staff heritage, a soft-ball pioneer, owned by Amer Sports.
- Bridgestone — The tyre giant’s ball house, making balls in both Japan and the USA.
- Srixon — The Sumitomo Rubber tour-ball brand whose Z-Star is made in Japan, sister to Cleveland and XXIO.
- OnCore — The Buffalo, New York ball maker of the first USGA-conforming hollow-metal-core ball.
- Vice — The Munich direct-to-consumer ball brand, designed in Germany, made in Asia.
- Snell — Dean Snell’s direct-to-consumer ball brand, from the co-inventor of the Pro V1 and TP5.
Shafts and grips
Lamkin, True Temper, Golf Pride, Nippon Shaft, Graphite Design, Fujikura and KBS.
- Lamkin — The 1925 Chicago grip house, family-run for three generations, sold to SuperStroke in 2024.
- True Temper — The American steel-shaft standard, Dynamic Gold, milled in Amory, Mississippi.
- Golf Pride — The tour’s No. 1 grip since 1949, a business of the industrial giant Eaton.
- Nippon Shaft — The made-in-Japan N.S. Pro steel shaft, born from a car-spring maker, NHK Spring.
- Graphite Design — The Japanese Tour AD graphite shaft, a premium made-in-Japan boutique.
- Fujikura — The made-in-Japan Ventus graphite shaft, from the cable conglomerate Fujikura Ltd.
- KBS — Kim Braly’s own steel golf shaft, a modern challenger made by parent FST.
The rest of the bag
FootJoy, Bushnell, Jones, Sun Mountain, G/FORE, Vessel and Malbon.
- FootJoy — The 1857-rooted No. 1 golf shoe and glove, a brand of Acushnet, Titleist’s parent.
- Bushnell — The tour-standard laser rangefinder, from a 1948 optics house, now under Revelyst.
- Jones — The 1971 Portland single-strap carry bag, revived in 2011 for the walking golfer.
- Sun Mountain — The Montana maker that invented the modern stand bag, independent since 1981.
- G/FORE — The bold-colour premium golf brand of 2011, now a Peter Millar maison within Richemont.
- Vessel — The premium golf bag of 2013, components from China, assembled in Carlsbad, California.
- Malbon — The LA streetwear-golf brand of 2017, founder-led by Stephen and Erica Malbon.
At a glance: who owns the name and where it is made
Taken from each guide’s fact panel, as of October 2026. Ownership and production change; follow the link for sources and detail.
| Brand | Founded | Owner | Where made |
|---|---|---|---|
| Bettinardi | 1998 (Illinois) | Bettinardi family | Milled in USA |
| Bridgestone | 1935 (Japan) | Bridgestone Corp | Japan & USA |
| Bushnell | 1948 (California) | Revelyst (SVP) | Offshore |
| Callaway | 1982 (Carlsbad) | Topgolf Callaway (separating) | Offshore |
| Evnroll | 2016 (Carlsbad) | Independent | 100% milled USA |
| FootJoy | 1857 (Massachusetts) | Acushnet (Titleist) | Offshore |
| Fujikura | 1994 (golf arm) | Fujikura Ltd | Japan |
| G/FORE | 2011 (Los Angeles) | Peter Millar / Richemont | Offshore |
| Golf Pride | 1949 (Ohio) | Eaton | Undisclosed |
| Graphite Design | Japan (Tour AD) | Independent | Japan (reported) |
| Honma | 1959 (Sakata) | Chinese-led (HK-listed) | Made in Japan (Sakata) |
| Jones | 1971 (Portland) | Independent (revived) | Undisclosed |
| KBS | 2008 | FST Corp | Asia (reported) |
| Kronos | ~2013 (California) | Independent | Billet-milled (USA) |
| LAB Golf | ~2016 (Oregon) | Independent | USA (reported) |
| Lamkin | 1925 (Chicago) | SuperStroke | N. America (reported) |
| Malbon | 2017 (Los Angeles) | Founder-led | Offshore |
| Maxfli | early 1900s (Dunlop name) | Dick’s Sporting Goods | Undisclosed |
| Miura | 1957 (Himeji) | Miura family | Hand-forged in Japan |
| Mizuno | 1906 (Osaka) | Public (Japan) | Forged in Japan |
| Nippon Shaft | 1959 (Japan) | NHK Spring | Japan |
| Odyssey | ~1991 (California) | Callaway | Offshore |
| OnCore | 2009 (Buffalo NY) | Independent | Undisclosed |
| PING | 1959 (Phoenix) | Solheim family | Assembled in Phoenix, USA |
| Scotty Cameron | 1994 (California) | Titleist | Milled in USA |
| SeeMore | ~1997 (Tennessee) | Independent | USA (reported) |
| Snell | 2015 (USA) | Dean Snell | Offshore (reported) |
| Srixon | ~2000s (Japan) | Sumitomo Rubber | Japan (Z-Star) |
| Sun Mountain | 1981 (Montana) | Independent | Offshore |
| TaylorMade | 1979 (Illinois) | Centroid (South Korea) | Offshore |
| Titleist | 1932 (Massachusetts) | Acushnet (Fila Korea) | Balls: USA / clubs: offshore |
| True Temper | 1949 (the name) | PE (Lincolnshire) | Amory, USA (steel) |
| Vessel | 2013 (Carlsbad) | Independent | China + assembled CA |
| Vice | ~2012 (Munich) | Independent | Asia (reported) |
| Wilson | 1913 (Chicago) | Amer Sports | Undisclosed |
Frequently asked questions
Who owns Titleist?
Acushnet, which also owns FootJoy and Scotty Cameron, according to our guides.
Is PING family-owned?
Yes; our guide describes PING as family-owned and built in Arizona.
Part of our Sports & Outdoors brand guidelines. See also all collections.