Twenty-two brand guides to theme parks, cinemas, streaming and news.
Entertainment and news brands are seen on screens, tickets and mastheads. These guides cover their names and marks and who owns them, with dated changes.
How to use these guides
Each guide covers who owns the name today, where the products are made — by the maker’s own account and, where it differs, by other sources — and the brand’s visual identity. A company’s description of itself is attributed to the company, and where a business has closed we say so plainly. The table at the end gathers the essentials.
Theme parks
Six Flags, Cedar Point, SeaWorld, Legoland and Knott’s Berry Farm.
- Six Flags — The Arlington, Texas park Angus G. Wynne Jr. opened in August 1961 and named for the six flags that have flown over Texas, later a chain under Premier Parks, and since July 2024 the name of the company formed by the merger of Cedar Fair and Six Flags.
- Cedar Point — The Sandusky, Ohio, park that grew from Louis Zistel’s 1870 bathhouse and beer garden on a Lake Erie peninsula, lent the “Cedar” in Cedar Fair’s name in 1983, and has been owned by Six Flags Entertainment Corporation since the July 2024 merger.
- SeaWorld — The marine park four UCLA graduates opened on San Diego’s Mission Bay on 21 March 1964, owned by Harcourt Brace Jovanovich from 1976, Anheuser-Busch from 1989 and Blackstone from 2009, and run since February 2024 by the renamed parent United Parks & Resorts.
- Legoland — The park the LEGO Group opened beside its factory in Billund, Denmark, in 1968, with a Miniland of buildings made from ordinary LEGO bricks, sold to Merlin Entertainments in 2005 and owned since the 2019 takeover by a group including the LEGO family’s Kirkbi.
- Knott’s Berry Farm — The Buena Park park that grew from Walter and Cordelia Knott’s berry stand, tea room and chicken dinners, added a Ghost Town in 1940–41, took its name in 1947, was sold by the family to Cedar Fair in 1997 and is now part of Six Flags.
Cinema chains
AMC Theatres, Alamo Drafthouse and Cinemark.
- AMC Theatres — The cinema company the Dubinsky brothers started in Kansas City in 1920, renamed American Multi-Cinema in 1968, owned in majority by Wanda Group from 2012, and known for its Stubs programme and a 2021 Nicole Kidman pre-show spot.
- Alamo Drafthouse — The dine-in cinema Tim and Karrie League opened in Austin, Texas, in 1997, known for its no-talking rule, Fantastic Fest and the Rolling Roadshow, and owned by Sony Pictures Entertainment since 2024.
- Cinemark — The Plano, Texas, cinema company Lee Roy Mitchell built from the 1970s, with its Front Row Joe cat mascot, Art Deco interiors from 1998, sub-brands such as Century, Tinseltown USA and CinéArts, and the Cinemark XD auditorium.
Streaming services
Paramount+, Peacock, YouTube TV and Sling TV.
- Paramount+ — The streaming service launched by CBS as CBS All Access in 2014, renamed Paramount+ on 4 March 2021 with a mountain rebuilt by loyalkaspar, a Peak Sans typeface and one blue, owned since 2025 by the company formed by Paramount Global and Skydance Media.
- Peacock — The NBCUniversal streaming service named on 17 September 2019 in reference to the NBC logo, opened to Comcast Xfinity customers on 15 April 2020 and nationally on 15 July 2020, with a logo and custom font by loyalkaspar refined in May 2026.
- YouTube TV — The live TV service YouTube launched on 5 April 2017 in New York, Los Angeles and other US cities, which arrived with the YouTube Sans typeface by Saffron, Letterjuice and URW++, and which redrew its red TV-screen icon in September 2017 to match YouTube’s new logo.
- Sling TV — The live TV streaming service Dish revealed at CES on 5 January 2015 without Dish branding, which colour-coded its packages as Sling Orange and Sling Blue in 2016, and which EchoStar has owned through DISH Network since the merger completed at the start of 2024.
Newspapers and magazines
The Washington Post, The Wall Street Journal, USA Today, People and Vogue.
- The Washington Post — The Washington, D.C. daily founded in 1877 by Stilson Hutchins, run by the Meyer and Graham families from 1933, owned by Jeff Bezos’s Nash Holdings since 2013, set in Stilson headlines by Matthew Carter, with “Democracy Dies in Darkness” added in 2017.
- The Wall Street Journal — The Dow Jones newspaper renamed from the Customers’ Afternoon Letter on July 8, 1889, known for its stippled hedcut portraits dating from 1979, narrowed in 2007, and part of Rupert Murdoch’s News Corporation since 2007 and the new News Corp since 2013.
- USA Today — The Gannett national daily conceived under Al Neuharth and launched on September 15, 1982, known for colour-coded sections and a full-page weather map, redesigned on September 14, 2012 with Wolff Olins around a blue circle logo and a custom Futura.
- People — The weekly that Time Inc. brought out in 1974 with Richard Stolley as founding managing editor, sold through Meredith and Dotdash, and since 2025 the namesake of its publisher, People Inc. Masthead, cover and ownership history in brief.
- Vogue — The New York society weekly Arthur B. Turnure launched on 17 December 1892, bought by Condé Nast in 1909, art directed by M. F. Agha from 1929, and fixed after 1955 on an all-capitals Didone masthead. Ownership, editors and type history in brief.
News and media
Reuters, Associated Press, Bloomberg, CNBC and The Atlantic.
- Reuters — The news agency Paul Julius Reuter set up in London in 1851 after a pigeon-and-telegraph service from Aachen, whose dot logo by Alan Fletcher echoed teleprinter tape, and which Thomson has owned since 2008 as part of Thomson Reuters.
- Associated Press — The cooperative formed in New York in 1846 by five daily newspapers, publisher of the AP Stylebook, whose stencil AP logo was redrawn in 2012 by the New York firm Objective Subject in black with a red bar beneath.
- Bloomberg — The New York data and media company Michael Bloomberg co-founded in 1981 as Innovative Market Systems, whose Market Master became the Bloomberg Terminal, and whose 2010 Bloomberg Businessweek relaunch was art-directed by Richard Turley.
- CNBC — The Consumer News and Business Channel launched in 1989 as an NBC–Cablevision venture, which carried the NBC peacock for nearly three decades, swapped it in December 2025 for an upward arrow set in Gotham, and which Versant has owned since January 2026.
- The Atlantic — Founded in Boston in 1857 as The Atlantic Monthly, renamed in the 2000s, owned by Emerson Collective since 2017, and redesigned in 2019 by Peter Mendelsund and Oliver Munday with an enlarged “A” logo and the bespoke Atlantic Condensed typeface.
At a glance: founding, owner and base
Taken from each guide’s fact panel, as of October 2026. Ownership changes; follow the link for sources and detail.
| Brand | Founded | Owner | Base |
|---|---|---|---|
| Alamo Drafthouse | Austin, Texas (1997) | Sony Pictures Entertainment | Known for: No-talking rule, Fantastic Fest, Rolling Roadshow |
| AMC Theatres | Kansas City, Missouri (1920) | AMC Entertainment Holdings, Leawood, Kansas | Today: AMC Entertainment Holdings, Leawood, Kansas |
| Associated Press | New York City (1846) | Founders: Five New York daily newspapers | Logo: Objective Subject |
| Bloomberg | New York City (1981 (as Innovative Market Systems)) | Bloomberg L.P., privately held | Today: Bloomberg L.P., privately held |
| Cedar Point | Cedar Point peninsula, Sandusky, Ohio (1870) | Owned by Six Flags Entertainment Corporation | Today: Owned by Six Flags Entertainment Corporation |
| Cinemark | Roots: Mitchell Theatres, Texas (1960s) | Founder: Lee Roy Mitchell | Plano, Texas |
| CNBC | United States (17 April 1989) | Versant (since January 2026) | Today: Versant (since January 2026) |
| Knott’s Berry Farm | Settled: Buena Park, California (1920) | Six Flags | Today: Six Flags |
| Legoland | Legoland, Billund, Denmark (1968) | Operated by Merlin Entertainments, owned since 2019 by a group including Kirkbi | Today: Operated by Merlin Entertainments, owned since 2019 by a group including Kirkbi |
| Paramount+ | United States (2014 (as CBS All Access)) | Paramount Global and Skydance Media merger | Owner: Paramount Global and Skydance Media merger |
| Peacock | United States (15 July 2020 (nationally)) | Comcast, through NBCUniversal | Owner: Comcast, through NBCUniversal |
| People | Time Inc., New York (1974) | People Inc. (formerly Dotdash Meredith), New York | Today: People Inc. (formerly Dotdash Meredith), New York |
| Reuters | London (1851) | Part of Thomson Reuters (since 2008) | Today: Part of Thomson Reuters (since 2008) |
| SeaWorld | SeaWorld San Diego, Mission Bay, California (1964) | United Parks & Resorts, the parent company renamed in 2024 | Today: United Parks & Resorts, the parent company renamed in 2024 |
| Six Flags | Six Flags Over Texas, Arlington, Texas (1961) | Six Flags Entertainment Corporation, headquartered in Charlotte, North Carolina | Today: Six Flags Entertainment Corporation, headquartered in Charlotte, North Carolina |
| Sling TV | United States (9 February 2015 (per Wikipedia)) | EchoStar, through DISH Network | Owner: EchoStar, through DISH Network |
| The Atlantic | Boston, Massachusetts (1857 (as The Atlantic Monthly)) | The Atlantic, Washington, D.C.; Emerson Collective majority owner | Today: The Atlantic, Washington, D.C.; Emerson Collective majority owner |
| The Wall Street Journal | New York, United States (1889 (renamed from the Customers’ Afternoon Letter)) | Dow Jones, part of News Corp; Midtown Manhattan | Today: Dow Jones, part of News Corp; Midtown Manhattan |
| The Washington Post | Washington, D.C. (1877) | Nash Holdings (Jeff Bezos), since 2013 | Today: Nash Holdings (Jeff Bezos), since 2013 |
| USA Today | Baltimore and Washington, D.C. areas (September 15, 1982) | USA Today Co. (formerly Gannett) | Today: USA Today Co. (formerly Gannett) |
| Vogue | Arthur Baldwin Turnure, New York City (1892) | Condé Nast (Advance Publications), One World Trade Center, New York | Today: Condé Nast (Advance Publications), One World Trade Center, New York |
| YouTube TV | United States (5 April 2017) | Google, through YouTube | Icon redrawn: September 2017 |
See also all collections.