Eventix Brand Guidelines: A 2015 Eindhoven Ticket Shop That Became Weeztix

Two founders, one event and a ticket system of their own.

Eventix was a Dutch ticketing company, and it no longer trades under that name. Since March 2025 it has operated as Weeztix, part of the French Weezevent group; the old eventix.io address now shows only a short notice that Eventix is now Weeztix. This guide covers the Eventix years and the change of name.

Dutch Wikipedia says the company was founded on 28 December 2015 in Eindhoven by Joost Aanen, later its chief executive, and Chris de Jong, later its chief technology officer. It says the pair had started two years earlier under the name “Student Tickets,” building a ticket system for an event they were organising themselves, and set up Eventix in 2015 once the business began to draw organisers from a wider market. Dutch Wikipedia takes those details from the trade magazine Entertainment Business, which profiled the company in December 2017, and from its successor title EB Live, writing in September 2025.

When the company announced its new name on 3 March 2025, it said it was celebrating ten years in event ticketing and described its path from a local startup to an independent, international ticketing platform. TicketNews, reporting the next day, called it a Netherlands-based platform founded a decade earlier “with a focus on open API ticketing technology.” The Dutch startup site Silicon Canals called it “Amsterdam’s Eventix” in its report of 2 March 2025; Dutch Wikipedia places the head office in Eindhoven, and the Weeztix website today lists offices in both cities.

Embedded ticket shops for festivals, clubs and conferences.

Eventix built its business on self-service ticket shops that organisers embed in their own websites, so that buyers stay on the event’s page rather than moving to a separate marketplace. The Weeztix website today lists the same core: an embeddable ticket shop, a dashboard for tracking sales, door management for queues, secondary sales between ticket buyers, and help with the finances of an event. It names festivals, club nights, concerts, theatres, exhibitions and sports among the events it serves.

Much of its visible work has been in electronic music. In June 2023 the company announced a three-year exclusive partnership to run ticketing for the ADE Pro conference of Amsterdam Dance Event. In August 2024 the two presented an upgraded “Festival Access Map” for ADE Pro pass holders: a real-time view, across more than two hundred venues, of which events delegates could walk into, shown with what the announcement called an easy-to-read colour system and fed by scans on the company’s ticketing system. In September 2026 the company said ADE had extended the partnership for another three years, in the festival’s thirtieth year, adding work on visitor data across the festival and conference and a Weeztix Hub for industry talks during the event week.

In April 2024 it announced a three-year exclusive partnership with the International Music Summit in Ibiza, saying its expansion into Spain had begun in 2021. The company’s press archive now presents these announcements under the Weeztix name, even where they date from the Eventix years.

In January 2025, weeks before the rename, Eventix announced a partnership with Spotify. Digital Music News reported on 3 February 2025 that organisers could list their events on Spotify through Eventix, with each listing linking to a ticket shop run on its system. Dutch Wikipedia lists the company as active in the Netherlands, Belgium, Germany, Spain, France, Guatemala, the United Kingdom and Turkey, and the Weeztix website is offered in English, Dutch, German, Spanish, French and Turkish.

How ticketing platforms present themselves.

Ticketing and event platforms sit between the people who put on events and the people who go to them, and their design has to serve both sides at once. Some are primary agents that sell on behalf of promoters, venues and festivals; others run resale marketplaces where fans and traders list tickets they already hold. Each kind presents itself differently, and each is worth reading on its own terms rather than as a single category.

The interface is where most of the brand lives. Event pages, seat maps, ticket wallets and checkout screens carry the name more often than any advertisement does, and the companies publish these flows in their own apps and help pages. In the United Kingdom, a 2018 court order secured by the Competition and Markets Authority required one resale site to show seat details, face value and the identity of the seller, so for resale brands some page elements are set by regulators as well as by designers.

Around the interface sit the smaller marks: app icons, short wordmarks and the photography used on event listings. Much of that photography belongs to artists, promoters and venues rather than to the platform, which means the platform’s own colours and type often act as a frame around other people’s posters, line-ups and stage shots.

Corporate pages tell a further story about owners and markets. Ticketing brands are often bought and sold, merged into larger live-entertainment groups or kept as separate names inside one company, and their about pages, trade-press announcements and regulator filings are the plainest record of who owns what, and where each name trades. The guides in this group read those records alongside each brand’s public identity; every palette shown is our own unofficial interpretation.

A new name inside the Weezevent group.

On 3 March 2025 the company announced that it had “joined forces” with Weezevent, the ticketing and cashless group founded in France in 2008, and that it was now called Weeztix, which it described as “a name that connects our visions to the future.” Silicon Canals and Digital Music News reported the deal as a merger in which the Dutch company would keep its own product development and market approach, while Weezevent brought accreditation, cashless payment and access control. On 11 April 2025 Pollstar reported Weezevent acquiring Weeztix in the Netherlands and Kaboodle in the United Kingdom, with both keeping operational autonomy, and counted 40 Weezevent staff in the Netherlands.

The new name borrows the group’s “Weez” prefix, which also runs through the products Weeztix now sells alongside its tickets: WeezPay for cashless payment and WeezCrew for staff accreditation, plus Gigz, a customer-data tool the company said in September 2026 it had newly launched. In September 2025 Weeztix announced that it had bought the cashless activities of the Dutch firm SJEF, taking on that business’s team, hardware and clients; the same release said Weezevent and Weeztix together already ran more than 850 cashless events a year across Europe. Aanen, quoted by Pollstar at the time of the April 2025 announcement, said that teaming up with the Weezevent group would expand the company’s services and open new opportunities across Europe.

For a design guide, Eventix shows how a regional ticketing brand can be folded into a group name while its product and team carry on. Compare Weezevent, its owner, and Paylogic, another Dutch ticketing platform. For this guide we use an ink blue, a teal and a warm coral with a sans, an unofficial interpretation; no product or logo is reproduced.

Keep Eventix’s identity on hand — save it to a board in the Made Good inspiration library.