Retail Brand Guidelines: Supermarkets, Big-Box Stores, Drugstores and Department Stores

One hundred and forty-two brand guides to the stores — supermarkets, warehouse clubs, big-box chains, drugstores and department stores.

Retail brands are seen more often than almost any others. These guides look at how each store chain built its identity, and how it is owned.

Unusual structures

Several chains are organised in unusual ways: REI is a member-owned co-op; Ace Hardware is a retailer-owned cooperative; Publix is employee-owned; and Wegmans is family-owned. Aldi’s guide explains the Nord/Süd split — US Aldi is Aldi Süd, while Aldi Nord owns Trader Joe’s — and Sam’s Club belongs to Walmart.

Name stories

7-Eleven is named for its original 7am–11pm hours, Macy’s red star comes from Rowland Macy’s whaling-days tattoo, and Best Buy’s name came from a 1981 tornado sale. Bed Bath & Beyond collapsed in 2023.

How to use these guides

Each guide covers who owns the name today, where the products are made — by the maker’s own account and, where it differs, by other sources — and the brand’s visual identity. A company’s description of itself is attributed to the company, and where a business has closed we say so plainly. The table at the end gathers the essentials.

Retail icons

Costco, Trader Joe’s, Whole Foods, 7-Eleven, Best Buy, The Home Depot and CVS.

  • Costco — The 1983 Seattle warehouse origin, the deliberately no-frills brand, Kirkland Signature, the $1.50 hot dog, and the red-and-blue wordmark.
  • Trader Joe’s — Joe Coulombe’s 1967 Pasadena origin, the South Seas/nautical theme, the hand-lettered signage and Hawaiian-shirt crew, the private-label cult, and Aldi Nord ownership.
  • Whole Foods — The 1980 Austin founding (four co-founders), the green organic identity, the ‘Whole Paycheck’ nickname, and Amazon’s $13.7B acquisition.
  • 7-Eleven — The 1927 Southland Ice origin, the 1946 name for 7am–11pm hours, the mysterious lowercase ‘n’, the Slurpee, and Japanese ownership by Seven & i Holdings.
  • Best Buy — The ‘Sound of Music’ origin, the 1981 Tornado Sale that inspired the name, the yellow price-tag logo, Geek Squad, and its Minnesota independence.
  • The Home Depot — The 1978 Marcus/Blank founding, the iconic orange stencil box logo, the orange-apron culture, ‘You can do it. We can help.’, and its Atlanta independence.
  • CVS — The 1963 ‘Consumer Value Store’ origin, the CVS Health heart logo, the landmark 2014 tobacco exit and rebrand, the long-receipts meme, and CVS Health ownership.

Stores, part 2

Walgreens, Kroger, Macy’s, Nordstrom, REI, GameStop and Aldi.

  • Walgreens — Charles Walgreen’s 1901 Chicago drugstore, the red cursive script wordmark, the malted-milkshake heritage, and the Walgreens Boots Alliance / Sycamore ownership.
  • Kroger — Barney Kroger’s 1883 Cincinnati start, the one-stop-shop innovations, the blue wordmark and ‘Fresh for Everyone’ rebrand, and the family of grocery banners.
  • Macy’s — Rowland Macy’s 1858 New York store, the red star from his whaling-days tattoo, the Herald Square flagship, the Thanksgiving Day Parade, and Macy’s, Inc. ownership.
  • Nordstrom — The 1901 Seattle shoe-store origin, the legendary customer service (and the true tire-return story), the elegant black wordmark, and the 2025 take-private.
  • REI — The 1938 Seattle mountaineering-co-op origin, the member-owned model and dividend, the #OptOutside Black Friday closure, and the green ‘REI Co-op’ badge.
  • GameStop — The Babbage’s 1984 origin, the used-games trade-in model, the bold red wordmark, the historic 2021 meme-stock short squeeze, and Ryan Cohen’s leadership.
  • Aldi — The Albrecht brothers’ discount origin, the Aldi Nord/Süd split (US Aldi = Süd; Nord owns Trader Joe’s), the no-frills model, and the multicolor ‘A’ logo.

Stores, part 3

Dollar General, Dollar Tree, TJ Maxx, Ulta Beauty, Dick’s, Chewy and Publix.

  • Dollar General — The Turner family’s 1939 origin and 1955 dollar-store concept, the small-town rural strategy, the yellow-and-black wordmark, and NYSE:DG ownership.
  • Dollar Tree — The 1986 ‘Only $1.00’ origin, the decades-long single-dollar price point (now $1.25), the green tree logo, and NASDAQ:DLTR ownership.
  • TJ Maxx — The 1976 Cammarata/Zayre origin, the off-price treasure-hunt model, the ‘Maxxinista’, the ‘TK Maxx’ international name, and TJX ownership.
  • Ulta Beauty — The 1990 ‘Ulta3’ founding, the mass-plus-prestige-plus-salon superstore model, the orange wordmark, Ultamate Rewards, and NASDAQ:ULTA ownership.
  • Dick’s Sporting Goods — Dick Stack’s 1948 bait-and-tackle origin, the red-and-black wordmark, the House of Sport format, the 2018 firearms decision, and NYSE:DKS ownership.
  • Chewy — Ryan Cohen’s 2011 ‘Mr. Chewy’ origin, the PetSmart acquisition, the friendly blue wordmark, and the famous emotional customer service (pet portraits, sympathy flowers).
  • Publix — George Jenkins’ 1930 Winter Haven origin, the employee-owned structure, ‘Where Shopping Is a Pleasure’, the green wordmark, and the cult Pub Sub.

Stores, part 4

Kohl’s, Wegmans, Lidl, PetSmart, Bed Bath & Beyond, Barnes & Noble and AutoZone.

  • Kohl’s — Maxwell Kohl’s 1927 grocery origin and 1962 department store, the mid-tier off-mall model, Kohl’s Cash, the Amazon and Sephora partnerships, and NYSE:KSS.
  • Wegmans — The Wegman brothers’ 1916 Rochester origin, the cult-favorite customer loyalty, the family-owned structure, the Market Café, and the green cursive wordmark.
  • Lidl — Dieter Schwarz’s 1973 discount origin, the ‘Lidl’ name story, the Schwarz Group, the blue-yellow-red logo, the Aldi rivalry, and the private ownership.
  • PetSmart — The 1986 ‘PetFood Warehouse’ origin, the adoption-not-selling model, the Pet-red/Smart-blue wordmark, the BC Partners buyout, and the Chewy acquisition.
  • Bed Bath & Beyond — The 1971 ‘Bed ’n Bath’ origin, the iconic blue 20%-off coupon, the cluttered-abundance stores, the 2023 collapse, and the Beyond, Inc. online revival.
  • Barnes & Noble — The 1886 heritage and Riggio’s 1971 relaunch, the browse-and-café superstore, the Nook, the Elliott/James Daunt turnaround, and the classic green serif.
  • AutoZone — The 1979 ‘Auto Shack’ origin and 1987 rename, the DIY free-services model, the red italic wordmark, ‘Get in the Zone’, and NYSE:AZO ownership.

Stores, part 5

Petco, Michaels, Ross, Bass Pro Shops, Staples, Tractor Supply and Safeway.

  • Petco — The 1965 UPCO mail-order origin, the health-and-wellness pivot, the no-artificial-ingredients and #StopTheShock moves, the adoption model, and the WOOF ticker.
  • Michaels — The 1973 Dallas crafts-store origin, the big-box arts-and-crafts model, the ‘40% off’ coupon culture, the red wordmark, and Apollo ownership.
  • Ross Dress for Less — The Morris Ross name, the 1982 off-price relaunch, the treasure-hunt model, ‘Dress for Less’, dd’s DISCOUNTS, and NASDAQ:ROST ownership.
  • Bass Pro Shops — Johnny Morris’ 1972 back-of-a-liquor-store origin, the experiential ‘Outdoor World’ megastores, the leaping-bass logo, the Cabela’s acquisition, and private ownership.
  • Staples — The 1986 office-superstore origin, the red wordmark with the bent-‘L’ staple, the iconic ‘That was easy’ Easy Button, the blocked Office Depot merger, and Sycamore ownership.
  • Tractor Supply — The 1938 mail-order tractor-parts origin, the ‘everything except tractors’ rural-lifestyle model, the red logo and ‘Life Out Here’, and NASDAQ:TSCO ownership.
  • Safeway — The 1915 Skaggs origin, the 1926 ‘Safeway’ cash-and-carry name, the red flying-S logo, the private labels, and the Albertsons ownership.

Stores, part 6

Sam’s Club, Ace Hardware, Hobby Lobby, Rite Aid, Menards, Burlington and Five Below.

  • Sam’s Club — Sam Walton’s 1983 warehouse-club origin, the Walmart ownership, Member’s Mark and Scan & Go, and the blue wordmark (with the diamond apostrophe).
  • Ace Hardware — The 1924 Chicago buying-group origin, the retailer-owned cooperative model, ‘the helpful place’ service positioning, and the red ACE wordmark.
  • Hobby Lobby — David Green’s 1972 origin, the family-run, values-led business (closed Sundays), the landmark 2014 Supreme Court case, and the red-orange wordmark.
  • Rite Aid — The 1962 Scranton origin, the No. 3 US drugstore run, the blue wordmark and 2020 wellness green, the blocked Walgreens deal, and the 2023–2025 collapse.
  • Menards — John Menard Jr.’s 1960 origin, the Midwest home-improvement model, the ‘Save Big Money at Menards’ jingle, the 11% rebate, and the green-and-yellow logo.
  • Burlington — The 1972 Burlington Coat Factory origin, the 2013–14 rebrand to ‘Burlington’, the off-price model, the red heart-‘B’ wordmark, and NYSE:BURL ownership.
  • Five Below — The 2002 Philadelphia origin, the teen/tween $5-and-below concept, the ‘Five Beyond’ price expansion, the blue wordmark with the degree-symbol ‘o’, and NASDAQ:FIVE.

Electronics retailers

Currys, MediaMarkt, Fnac, Darty, Bic Camera, Yodobashi Camera, JB Hi-Fi, Harvey Norman, Elkjøp and Croma.

  • Currys — Currys from Henry Curry’s Leicester bicycle business of 1884 to the Dixons takeover of 1984, the Currys PC World years and the 2021 decision to put every UK and Irish shop of Dixons Carphone, now Currys plc, under one purple, circular Currys identity by FutureBrand.
  • MediaMarkt — MediaMarkt from the store that opened in Munich’s Euro-Industriepark on 24 November 1979 through Kaufhof, Saturn, Metro and Ceconomy, the claim “Ich bin doch nicht blöd” by Munich agency For Sale, and the 2022 “Let’s Go!” campaign, with JD.com’s takeover of Ceconomy awaiting EU review in October 2026.
  • Fnac — A Paris members’ buying club started by André Essel and Max Théret in 1954, a test laboratory and the Contact magazine, books from 1974, owners from the Coop to PPR, the 2013 spin-off, the 2016 Darty deal and EP Group’s 2026 tender offer.
  • Darty — A radio and television shop opened in Montreuil in 1957 by Natan, Marcel and Bernard Darty, a large Bondy store in 1968, the 1973 Contrat de Confiance, the yellow after-sales van, owners Kingfisher and Kesa, and Fnac Darty since 2016.
  • Bic Camera — Founded by Ryuji Arai in Takasaki in 1968, in Ikebukuro since 1978, Sofmap and Kojima added, BICQLO with Uniqlo from 2012 to 2022, and a hymn-based jingle that became the Yamanote Line departure melody at Ikebukuro in 2024.
  • Yodobashi Camera — Founded by Terukazu Fujisawa in 1960, named after the old Yodobashi district of Shinjuku, family-run and unlisted, with Multimedia stores on former railway sites and, from June 2026, Yodobashi-Ikebukuro in the former Seibu Ikebukuro building.
  • JB Hi-Fi — Founded by John Barbuto in Keilor East, Melbourne, in 1974, sold in 1983, listed in 2003, joined by The Good Guys in 2016 and E&S in 2024, and known for bare-bones yellow stores with hand-lettered signs and staff reviews.
  • Harvey Norman — Gerry Harvey and Ian Norman’s Norman Ross chain from 1961, the Harvey Norman store in Auburn, Sydney, in 1982, a franchise model in Australia, company-owned stores from Auckland to Zagreb and an England debut at Merry Hill in 2024.
  • Elkjøp — A 1962 buying chain of 33 Norwegian electrical dealers organised by Trygve Fjetland, the Elgiganten, Gigantti and Elko names across the Nordics, Dixons ownership from 1999, a new logo in 2013 and a Nordic chief who now runs Currys.
  • Croma — Tata’s Infiniti Retail and its Woolworths sourcing deal in 2006, the first store at Juhu in Mumbai, Lowe’s plug-shaped hoardings, a Croma own label from 2008–09, the move to Tata Digital in 2021 and the 2026 ‘Ghar Banta Hai Croma Se’ campaign.

DIY and home-improvement retailers

Lowe’s, B&Q, Leroy Merlin, OBI, Hornbach, Castorama, Screwfix, Wickes, toom and Brico Dépôt.

  • Lowe’s — The North Wilkesboro hardware store opened by Lucius Smith Lowe in 1921, Carl Buchan’s post-war turn to building materials, the 1961 listing, the blue gable logo and the slogans from Let’s Build Something Together to Never Stop Improving.
  • B&Q — The Block & Quayle store opened in Southampton in March 1969 by Richard Block and David Quayle, the move into Kingfisher, the switch to orange with the warehouse format, and the You Can Do It line carried into Build a Life and Today We Do!
  • Leroy Merlin — An army-surplus store called Au Stock Américain in Nœux-les-Mines, Adolphe Leroy and Rose Merlin, the 1960 name, self-service in the 1960s, the Mulliez family from 1979 and the Adeo group name from 2007.
  • OBI — A DIY store opened in Hamburg-Poppenbüttel in 1970 by Emil Lux, Manfred Maus and Klaus Birker, a name from the French pronunciation of “hobby”, Tengelmann ownership from 1985, a beaver mascot and a 2026 brand realignment.
  • Hornbach — A slater’s workshop founded in Landau in der Pfalz in 1877, Otmar Hornbach’s combined DIY and garden store in Bornheim in 1968, a family holding in Neustadt an der Weinstraße, and the Heimat campaigns behind “Es gibt immer was zu tun”.
  • Castorama — Christian Dubois’s Central Castor store at Englos near Lille in June 1969, a name taken from France’s self-build Castors, the 1977 “Chez Casto” slogan, Kingfisher ownership from 2002 and the return of the beaver in 2024.
  • Screwfix — The Woodscrew Supply Company in Yeovil in 1979, the Screwfix Direct catalogue from 1992, Kingfisher’s 1999 purchase through Castorama, trade-counter stores, a 2022 move into France and the 2025 No Stopping You platform.
  • Wickes — A Michigan timber name brought to Whitefield, Manchester, in 1972 with Sankey’s, owners from Focus to Travis Perkins, the 2021 demerger, the Wickes arrow on own-label packs and the 2024 Feel Proud as a Peacock platform.
  • toom — A name launched on a Friedrichsdorf hypermarket in 1970, a DIY chain from 1978 grown inside the REWE Group, the “Respekt, wer’s selber macht” claim from Scholz & Friends, and a 2025 corporate design built on a five-sided base shape.
  • Brico Dépôt — A low-cost warehouse format started by Castorama in Reims in 1993, part of Kingfisher since 2002, stores called “dépôts” in France, Spain and Portugal, a Romanian arm sold to Altex in 2025, and a 2023 “voir plus grand” campaign.

Pharmacy and drugstore chains

Watsons, Superdrug, Shoppers Drug Mart, dm-drogerie markt, Rossmann, Matsumoto Kiyoshi, Kruidvat, Etos, Guardian and Mannings.

  • Watsons — A dispensary that reached Hong Kong in the 1840s, the pharmacist Alexander Skirving Watson whose name it took in 1871, Hutchison ownership from 1963, the Asian store roll-out from 1987 and the 2023 AS Watson identity refresh.
  • Superdrug — Founded in London in 1964 by Ronald and Peter Goldstein, a Putney shop in 1966, Woolworth Holdings from 1987, the 1995 Nucleus Design identity with a starfish symbol, and Kruidvat then AS Watson ownership from 2001 and 2002.
  • Shoppers Drug Mart — Koffler’s Drug Stores in Toronto from 1921, the Shoppers Drug Mart banner Murray Koffler introduced in 1962, Pharmaprix in Quebec, Imasco from 1978, the 2001 listing, Loblaw ownership since 2014 and PC Optimum since 2018.
  • dm-drogerie markt — The first store Götz Werner opened in Karlsruhe in 1973, the move into Austria in 1976, own labels from 1986 including Balea, the 1992 Goethe-based slogan, the 2010 foundation and the 2019 Karlsruhe headquarters.
  • Rossmann — Dirk Roßmann’s “Markt für Drogeriewaren” in Hanover-List on 17 March 1972, a red wordmark with a centaur in the O, own brands such as Isana and Babydream, A.S. Watson as minority shareholder, Raoul Roßmann in charge since 2021 and Switzerland from 2024.
  • Matsumoto Kiyoshi — A shop opened in 1932 in Kogane, now Matsudo, renamed after founder Kiyoshi Matsumoto in katakana in 1951, the matsukiyo own brand in 2015, the 2021 sound-mark ruling, MatsukiyoCocokara from 2021 and the square “マ” logo in yellow and black in 2022.
  • Kruidvat — The Dutch discount drugstore opened in 1975 by Ed During and Dick Siebrand, the De Rijcke family holding with Superdrug, ICI Paris XL and Trekpleister, the 2002 sale to Hutchison Whampoa’s A.S. Watson, and moves into Lille and Wallonia.
  • Etos — A cooperative set up for Philips staff in Eindhoven in 1919, renamed Etos in 1931 after four Dutch words, sold to Ahold in 1973 and rebuilt as a drugstore chain, with a new logo, own brand and loyalty programme from 2015.
  • Guardian — Guardian, the health and beauty chain DFI Retail Group runs in Malaysia, Singapore and Southeast Asia: a story that begins in Malaysia in 1967, Dairy Farm’s regional deals, the 2024 Own Your Beautiful relaunch with FCB SHOUT and the 2026 mannings guardian own-brand range.
  • Mannings — Mannings, the Hong Kong health and beauty chain known in Chinese as 萬寧: three pharmacies in 1972, Dairy Farm’s 1976 stake, mainland stores from 2004 to January 2026, the DFI Retail Group name and the 2026 mannings guardian own-brand range.

Sports retailers

Decathlon, JD Sports, Intersport, Sports Direct, Foot Locker, SportChek, rebel, Go Sport, Hibbett and Snipes.

  • Decathlon — Opened by Michel Leclercq at Englos, near Lille, in July 1976, renamed Oxylane at group level from 2008 to 2014, home of in-house brands such as Quechua and Kipsta, and given the Orbit symbol and a Grilli Type typeface by Wolff Olins in March 2024.
  • JD Sports — Started in Bury in 1981 by John Wardle and David Makin, whose given names gave it the JD initials, majority-owned by Pentland Group since 2005, owner of Hibbett since July 2024, and given the Forever Forward identity with a lock-up angled at 10 degrees by Uncommon in June 2025.
  • Intersport — Founded in Bern in 1968 by ten national purchasing associations, the Olympic shop at Munich 1972, own labels such as McKinley from 1984, a German flagship logo in 2023 and the Go Sport takeover in France.
  • Sports Direct — Mike Ashley Sports in Maidenhead in 1982, renamed Sports Soccer, Sports World and in 2008 Sports Direct, a parent renamed Frasers Group in 2019 and a 2021 identity by venturethree built on an equals sign.
  • Foot Locker — A Kinney Shoe format opened under Woolworth on 12 September 1974 in a California mall, the name the whole Woolworth group took in 2001, the striped referee shirt known as the Striper, and ownership by DICK’S Sporting Goods since September 2025.
  • SportChek — The Sport Chek chain that John Forzani’s Calgary company took over in 1991, the Forzani Group that grew around it, ownership by Canadian Tire since 2011, and the Destination Sport store format introduced in 2025.
  • rebel — Rebel, the Australian sports retailer formerly called Rebel Sport: founded in 1985 with a store in Bankstown, owned by Super Retail Group since 2011, renamed with a flipped “e” and black and yellow livery by Hulsbosch in 2012, merged with Amart Sports in 2017 and relaunched its loyalty programme as rebel Active in 2023.
  • Go Sport — Go Sport, the French sports retailer whose name stands for Grenoble Olympique: founded in 1979 by Léon and Lucien Odier, part of Rallye from 1990, sold in 2021, placed in receivership in January 2023 and taken over by the Intersport cooperative in April 2023, with the bulk of its stores switching to the Intersport sign from 2024.
  • Hibbett — Founded in Florence, Alabama, in 1945 by coach and teacher Rufus Hibbett as Dixie Supply Company, renamed Hibbett & Sons in 1952, listed in 1996, renamed Hibbett, Inc. in 2021 and owned by JD Sports since July 2024.
  • Snipes — Sven Voth’s sneaker and streetwear shop opened in Essen in 1998, in the Deichmann group since 2011, in the United States since 2019 via Kicks USA and Mr. Alan’s, and led in Europe since 2026 by Samuel Deichmann, with Cologne as its base.

Beauty retailers

Space NK, Cult Beauty, Mecca, Lookfantastic, Douglas, Feelunique, Nocibé, Marionnaud, Sa Sa and KICKS.

  • Space NK — Founded by Nicky Kinnaird in 1991 as Space NK Apothecary, a Covent Garden shop from 1993, owned by Manzanita Capital from 2002, bought by Ulta Beauty in July 2025 and run by a new chief executive from September 2026.
  • Cult Beauty — An online beauty shop launched from a London spare bedroom in June 2008 by Alexia Inge and Jessica DeLuca, bought by THG in 2021 and relaunched in October 2024 with a new logo and the line for the love of beauty.
  • Mecca — Opened by Jo Horgan in South Yarra, Melbourne, in 1997 with seven imported brands, online from 2001, in New Zealand from 2007, with own lines MECCA COSMETICA and MECCA MAX and a Bourke Street flagship opened in August 2025.
  • Lookfantastic — Built by the Crown family alongside a hairdressing business with salons in South East England, bought by The Hut Group in November 2010, and now a THG plc web store beside Cult Beauty and Dermstore.
  • Douglas — A Hamburg soap factory opened in 1821 by John Sharp Douglas of Govan, the Parfümerie Douglas on Neuer Wall in 1910, growth under Hussel and the Kreke family, a 2018 capitals logo that kept the mint colour, and a return to the Frankfurt exchange in 2024.
  • Feelunique — An online beauty retailer founded in Jersey in 2005 by Aaron Chatterley and Richard Schiessl, Palamon investment from 2012, a sale to LVMH’s Sephora completed in September 2021, and the switch of its UK website to sephora.co.uk on 17 October 2022.
  • Nocibé — A perfumery chain founded in Lille in 1984 by Daniel Vercamer and named after the island of Nosy Be, a 2010 store identity by Saguez & Partners, owned by the German group Douglas since 2014, and a new concept moving from red to beige and terracotta.
  • Marionnaud — Bernard Marionnaud’s first perfumery in Clamart in 1958, the chain Marcel Frydman built under that name from 1996, ownership by A.S. Watson since 2005, and the Greener Beauty store concept, Lancel staff bag and gift workshop of 2023–24.
  • Sa Sa — A 40 sq ft cosmetics shop in a Causeway Bay basement taken over by Simon and Eleanor Kwok in 1978, a name they kept, a move to the street in 1989, a 1997 listing and the pink and white storefronts of Hong Kong.
  • KICKS — A Swedish cosmetics chain started by Kooperativa Förbundet in 1991, owned by Axel Johnson from 2002, joined with Skincity in KICKS Group, sold to Denmark’s Matas in 2023 and given a new identity, Beauty Unlimited, with Super Tuesday in 2025.

Optical retailers

Specsavers, Vision Express, Fielmann, Apollo-Optik, Pearle Vision, Alain Afflelou, Optical 88, Owndays, JINS and LensCrafters.

  • Specsavers — Founded in Guernsey in 1984 by Doug and Mary Perkins, run through joint venture partnerships, placed in a family trust in 2023, and known for the “Should’ve gone to Specsavers” line written in-house in 2002.
  • Vision Express — Opened at the MetroCentre in Gateshead in 1988 by LensCrafters founder Dean Butler, owned by GrandVision from 1997 and by EssilorLuxottica since 2021, rebranded in purple in 2018 and fronted by Marvin the Mole.
  • Fielmann — Günther Fielmann’s Cuxhaven store of September 1972, the 1981 contract with the AOK fund in Esens, the television campaign with a child’s line about her father, the Plön training castle, and Marc Fielmann’s leadership since 2019.
  • Apollo-Optik — A name registered by Foto-Quelle in 1969, an independent optical chain from 1972, the Pearle Europe sale of 1998, a franchise system, an online shop in 2016 and ownership by GrandVision and EssilorLuxottica since 2021.
  • Pearle Vision — Founded as Pearle Optical in Savannah, Georgia, in 1961 by optometrist Stanley Pearle, franchised from 1981, owned by Luxottica from 2004 and EssilorLuxottica since 2018, with a 2013 logo that added an eyeglass icon and “Est. 1961”.
  • Alain Afflelou — A shop opened in Le Bouscat near Bordeaux in 1972 under the name Optica, franchising from 1978–79, ownership by Bridgepoint and then Lion Capital, a founder who starred in his own adverts, and the 2026 slogan “C’est le bon choix !”.
  • Optical 88 — An optometrists’ shop in Wo Che, Sha Tin, taken over by the Stelux watch group in 1988, a sister label called eGG in 2011, the 2018 sale to an entity controlled by Stelux chairman Joseph Wong, and the “Stand by Hong Kong since 1988” line.
  • Owndays — A Tokyo glasses chain set up in 2002 on a company dating to 1989, taken over by Shuji Tanaka in 2008, opened abroad in Singapore in 2013, majority-owned by India’s Lenskart since 2022, and rebranded in 2024 around an ON/OFF switch in black and white.
  • JINS — Hitoshi Tanaka’s accessories company founded in Maebashi in 1988, the eyewear business opened in Fukuoka in April 2001, the JINS Holdings name from 2019, and stores designed with Schemata Architects and Sou Fujimoto.
  • LensCrafters — Founded in 1983 by former Procter & Gamble marketer Dean Butler, owned by U.S. Shoe from 1984 and by Luxottica from 1995, now part of EssilorLuxottica, with flagship stores from 2020 and a 2025 campaign.

Shopping malls and outlet villages

Westfield, Mall of America, Dubai Mall, Siam Paragon, ION Orchard, Bluewater, Bicester Village, McArthurGlen, K11 and Harbour City.

  • Westfield — Westfield Place in Blacktown opened in 1959 by Frank Lowy and John Saunders, the 2014 split into Scentre Group and Westfield Corporation, the 2018 Unibail-Rodamco-Westfield deal, European rebrands from 2019 and a 2025 licence in Saudi Arabia.
  • Mall of America — A Bloomington ballpark site, Triple Five’s 1986 selection, Jon Jerde’s four themed zones, the August 1992 opening, Triple Five control from 2006, Nickelodeon Universe in 2008 and a 2013 Duffy & Partners star identity with the line “Always New.”
  • Dubai Mall — Emaar’s Downtown Dubai shopping centre beside the Burj Khalifa, opened on 4 November 2008 after two delays, planned by DP Architects as eight precincts, brought back inside Emaar Properties in 2021 and renamed from The Dubai Mall in 2023.
  • Siam Paragon — The Bangkok mall on the former Siam InterContinental Hotel site, opened on 9 December 2005 as a joint venture of Siam Piwat and The Mall Group, refurbished from 2021 and given NEXTOPIA, MELAND and EATELIER for its twentieth year in 2025.
  • ION Orchard — The Orchard Turn mall named in July 2007 by CapitaLand and Sun Hung Kai Properties, opened on 21 July 2009 with a Benoy and RSP design drawn from the site’s past as an orchard, and half-owned by CapitaLand Integrated Commercial Trust since October 2024.
  • Bluewater — The shopping centre built in a former chalk quarry near Dartford, Kent, opened on 16 March 1999 to a concept by Eric Kuhne for Lend Lease, given a 23red logo with a Kent horse in 2013, and now majority-owned by Landsec.
  • Bicester Village — Opened by Scott Malkin’s Value Retail on a field in Oxfordshire in April 1995, a gabled village street with its own railway station, the Porridge bear, a 30th-anniversary campaign and The Bicester Collection of villages in Europe, China and the United States.
  • McArthurGlen — A name from Cheryl McArthur and Alan Glen’s American outlet business, a UK company formed with Kaempfer Partners in 1993, Cheshire Oaks and Troyes in 1995, a 2013 joint venture with Simon Property Group and a Vancouver outlet styled on local architecture.
  • K11 — Adrian Cheng’s art mall in Tsim Sha Tsui, opened by New World Development in 2009, the K11 Art Foundation from 2010, K11 MUSEA at Victoria Dockside in 2019, and the 2024 transfer of K11 brand management to a Cheng vehicle.
  • Harbour City — Built on the 1886 Hongkong and Kowloon Wharf and Godown site, Ocean Terminal opened in 1966, the Canton Road buildings grouped under one name in 1982, a Foster + Partners terminal extension in 2017 and ownership by Wharf REIC since 2017.

Dot-com era online retailers

Pets.com, Webvan, Boo.com, Kozmo, eToys, CDNow, Half.com, Buy.com, drkoop.com and theglobe.com.

  • Pets.com — How Pets.com, a San Francisco online pet-supply shop launched in November 1998, made a button-eyed sock puppet with a microphone its face, flew it in the Macy’s parade, closed in November 2000 and sold its web address to PetSmart.
  • Webvan — How Webvan, the Foster City online grocer Louis Borders founded in 1996, delivered in a 30-minute window from 1999, absorbed HomeGrocer in 2000, shut down in July 2001 and saw its web address, people and warehouse ideas move to Amazon.
  • Boo.com — How Ernst Malmsten and Kajsa Leander built Boo.com, a London online fashion shop founded in 1998 and launched in 1999, with the Miss Boo guide, the Boom magazine and turning 3D garments, before liquidators were called in during May 2000.
  • Kozmo — How Joseph Park and Yong Kang built Kozmo, the New York service that delivered videos, snacks, music and magazines by bicycle within the hour from 1998, ran neighbourhood warehouses in cities across the US and shut down in April 2001.
  • eToys — How eToys grew from a former Disney planner’s 1997 idea for a toy store online in Santa Monica into a dot-com name that went bankrupt in 2001, returned under KB Toys with its ukulele jingle and passed to Toys “R” Us in 2009.
  • CDNow — How CDNow grew from a 1994 music store run by twin brothers Jason and Matthew Olim from a Pennsylvania basement into an online CD retailer that merged with N2K, joined Bertelsmann in 2000 and was run on Amazon’s platform from 2002.
  • Half.com — How Half.com, a fixed-price marketplace for used books, music, films and games founded in 1999 by Josh Kopelman and Sunny Balijepalli near Philadelphia, persuaded Halfway, Oregon to take its name for a year, joined eBay in 2000 and closed in 2017.
  • Buy.com — How Buy.com grew from BUYCOMP.com, a computer shop Scott Blum launched in Aliso Viejo, California in November 1997, into an “Internet Superstore” with loud comparison advertising, was bought by Rakuten in 2010, renamed Rakuten.com Shopping in 2013 and closed in 2020.
  • drkoop.com — How drkoop.com grew from a 1997 Austin company called Personal Health Records into a health information website named after former US Surgeon General C. Everett Koop, became DrKoop LifeCare in Santa Monica in 2001, and passed to Vitacost.com in 2002.
  • theglobe.com — How theglobe.com grew from a 1994 idea in a Cornell dorm room into an online community launched on 1 April 1995 by Stephan Paternot and Todd Krizelman, listed on Nasdaq in November 1998, closed its community site in 2001 and moved into games magazines and the .travel domain.

Pharmacy chains in the UK, Canada and Australia

LloydsPharmacy, Well Pharmacy, Rowlands Pharmacy, Chemist Warehouse, Priceline Pharmacy, TerryWhite Chemmart, London Drugs, Jean Coutu, Uniprix and Familiprix.

  • LloydsPharmacy — How LloydsPharmacy grew from Allen Lloyd’s 1973 pharmacy in Polesworth into a British chain under Celesio and McKesson, took over the pharmacies inside Sainsbury’s in 2016 and left the high street in November 2023, keeping its name in online, clinical and homecare services.
  • Well Pharmacy — How Well Pharmacy grew out of National Co-operative Chemists, founded in 1945 with a first branch in Bargoed, passed from the Co-operative Group to Bestway in 2014 and took the name Well in 2015 with a handwritten “Here for your wellbeing” strapline.
  • Rowlands Pharmacy — How Rowlands Pharmacy, the trading name of L Rowland & Company (Retail) Ltd, grew by buying local chemists in north Wales and northwest England, joined Germany’s PHOENIX group in 1998, and from 2024 put the Numark name more prominently on its shopfronts.
  • Chemist Warehouse — How Chemist Warehouse grew from the Gance brothers’ 1972 pharmacy in Reservoir, Melbourne, and the My Chemist banner into a discount pharmacy chain founded in 2000 by Jack Gance and Mario Verrocchi, merged with Sigma Healthcare in 2025 and spread to New Zealand, Ireland, China, Dubai and the UK.
  • Priceline Pharmacy — How Priceline grew from a 1982 beauty store at Highpoint in Victoria into Priceline Pharmacy, moved under API in 2004 and Wesfarmers in 2022, took on magenta in 2008 and a heart-and-cross logo by Houston Group in 2024.
  • TerryWhite Chemmart — How Terry and Rhonda White’s Woody Point pharmacy became the Terry White Chemists franchise in 1994, merged with EBOS-owned Chemmart in 2016 to form TerryWhite Chemmart, and took on the Dedicated to Care platform with VMLY&R in 2023.
  • London Drugs — How London Drugs grew from Sam Bass’s 1945 Vancouver drugstore, named after London, England, into a Western Canadian chain owned by the H.Y. Louie Group since 1976, adding cameras, photo labs and computers, and opening a Rümker-designed concept store in Burnaby in 2025.
  • Jean Coutu — How pharmacist Jean Coutu and his partner Louis Michaud opened Pharm-Escomptes Jean Coutu in Montreal in 1969, franchised it across Quebec, New Brunswick and Ontario, ran an American chain until 2007 and joined Metro in 2018, trading today as PJC Jean Coutu.
  • Uniprix — How Uniprix grew from a 1977 alliance of independent Quebec pharmacists into a Montreal pharmacy banner, joined McKesson Canada in 2017 and spoke through lines such as “pharmacien de famille” and “Proches de votre santé”.
  • Familiprix — How Familiprix began in 1977 as Médico-Prix, a Rivière-du-Loup wholesaler’s banner, became a pharmacy network owned by its member pharmacists in Quebec City, and moved from the 2002 “Ah! Ha!” shout to a kinder voice with Kabane.

Motorway services and fuel chains

Moto, Welcome Break, Roadchef, Stuckey’s, Extra MSA, Kwik Fill, Weigel’s, EG Group, Rutter’s and Sapp Bros..

  • Moto — Moto is the name Compass gave in May 2001 to the former Granada motorway service areas, run from Toddington on the M1 by a company registered in 1962, owned since 2015 by the USS pension scheme, which says it works in partnership with CVC, and home to partner brands and its own Moto CHARGE network.
  • Welcome Break — Welcome Break opened its first outlet at Newport Pagnell on the M1 in 1960, took its name across the Trusthouse Forte estate in 1986, passed to Investcorp, Appia and in 2018 to Ireland’s Applegreen, and in 2006 dropped its swan for a green and white wordmark on black.
  • Roadchef — The UK motorway service operator that opened at Killington Lake on the M6, went through a 1983 management buyout and owners including Nikko, Delek, Antin and Macquarie, and runs around 30 sites with McDonald’s, Costa Coffee and its own food brands.
  • Stuckey’s — The roadside chain that grew from a 1937 pecan stand in Eastman, Georgia, into hundreds of teal-roofed highway stores, passed to Pet Milk, returned to the family in the 1980s and again in 2019, and filed for Chapter 11 restructuring in October 2026.
  • Extra MSA — Extra MSA runs motorway service areas in England. Its parent Swayfields was founded in 1992; its first site opened at Cambridge in 2000, followed by Beaconsfield, Cobham and Leeds Skelton Lake, with food courts let to tenant brands.
  • Kwik Fill — Kwik Fill is the fuel and convenience chain of United Refining Company, the Warren, Pennsylvania refiner dating to 1902 and owned since 1986 by John Catsimatidis, with stores in Pennsylvania, New York and Ohio alongside Red Apple Food Marts and Country Fair.
  • Weigel’s — Weigel’s, the Powell, Tennessee convenience chain, grew out of the family’s Broadacre Dairy, which dates its start to 1931, opened drive-through Jug O’ Milk stores in 1958 and a walk-in store in 1964, and still bottles its own milk for its East Tennessee stores.
  • EG Group — EG Group, founded as Euro Garages in 2001 by Mohsin and Zuber Issa with one forecourt in Bury, merged with TDR Capital’s European Forecourt Retail in 2016, built a network across Europe, the US and Australia, sold most UK sites from 2023 and now presents itself as Cumberland Farms from Charlotte.
  • Rutter’s — The York, Pennsylvania chain whose family farm dates to 1747, whose Rutter Bros. Dairy began in 1921, and whose convenience stores opened in 1968 and now number 94 across four states, with Made For You food, its own dairy and the 1747 Bar & Lounge.
  • Sapp Bros. — The Omaha travel-centre and petroleum company that opened as Sapp Bros. Truck Plaza on 7 June 1971, turned a water tower into a coffee-pot landmark, and now runs 18 travel centres from Utah to Pennsylvania, mostly along Interstate 80.

At a glance: founding, base and signature

Taken from each guide’s fact panel. Follow the link for detail and caveats.

BrandFoundedBasedSignature
7-ElevenSee guideSee guideSee guide
Ace Hardware1924 (Chicago)See guideRetailer co-op
Alain AfflelouA shop opens in Le Bouscat, near Bordeaux (1972)See guideSee guide
AldiSee guideSee guideSee guide
Apollo-OptikSee guideSee guideSee guide
AutoZone1979 (as “Auto Shack”)See guideDIY + free services
B&QRichard Block and David Quayle open in Southampton (1969)See guideSee guide
Barnes & NobleSee guideSee guideThe serif wordmark
Bass Pro Shops1972 (Springfield, MO)See guideOutdoor World
Bed Bath & Beyond1971 (“Bed ’n Bath”)See guideThe blue coupon
Best BuySee guideSee guideThe price tag
Bic CameraRyuji Arai starts Takasaki DP Center, Gunma (1968)See guideSee guide
Bicester VillageSee guideSee guideSee guide
BluewaterSee guideSee guide23red redraws the Bluewater horse
Boo.comErnst Malmsten and Kajsa Leander start the company (1998)See guideSee guide
Brico DépôtCastorama opens a depot in Reims (1993)See guideSee guide
Burlington1972 (Burlington, NJ)See guideOff-price
Buy.comSee guideSee guideSee guide
CastoramaCentral Castor opens at Englos, near Lille (1969)See guideSee guide
CDNowJason and Matthew Olim start CDNow in Pennsylvania (1994)See guideSee guide
Chemist WarehouseJack Gance and Mario Verrocchi start Chemist Warehouse (2000)See guideSee guide
Chewy2011 (“Mr. Chewy”)See guideService
CostcoSee guideSee guideSee guide
CromaTata’s Infiniti Retail opens the first Croma store at Juhu (2006)See guideSee guide
Cult BeautyWebsite goes live from a London spare bedroom (2008)See guideSee guide
CurrysHenry Curry makes bicycles in Leicester (1884)See guideSee guide
CVS1963 (Lowell, MA)See guideSee guide
DartyThree Darty brothers open a radio and TV shop (1957)See guideSee guide
DecathlonMichel Leclercq opens a store at Englos, near Lille (1976)See guideSee guide
Dick’s Sporting Goods1948 (Binghamton, NY)See guideSee guide
dm-drogerie marktGötz Werner opens the first store in Karlsruhe (1973)See guideSee guide
Dollar GeneralSee guideSee guideSmall-town
Dollar Tree1986 (“Only $1.00”)See guideSee guide
DouglasSee guideSee guideScript replaced by capitals, mint kept
drkoop.comPersonal Health Records, Inc. is formed (1997)See guideSee guide
Dubai MallSee guideSee guideSee guide
EG GroupBury, Greater Manchester (2001 (as Euro Garages))See guideForecourts with franchised food, Rivington services
ElkjøpTrygve Fjetland sets up A/S Elektrokjøp for 33 dealers (1962)See guideA new logo arrives in Norway and Denmark
EtosPhilips cooperative set up in Eindhoven (1919)See guideNew Etos logo goes up in Amsterdam
eToysToby Lenk starts eToys in Santa Monica (1997)See guideSee guide
Extra MSASee guideSee guideLandlord to tenant brands
FamiliprixMédico-Prix launched by a Rivière-du-Loup wholesaler (1977)See guideSee guide
FeeluniqueAaron Chatterley and Richard Schiessl start in Jersey (2005)See guideSee guide
FielmannGünther Fielmann opens a store in Cuxhaven (1972)See guideSee guide
Five Below2002 (Philadelphia)See guide$5 and below
FnacEssel and Théret open a buying club in Paris (1954)See guideSee guide
Foot LockerSee guideSee guideSee guide
GameStop1984 (Babbage’s)See guideUsed-games trade-in
Go SportLéon and Lucien Odier create the Go Sport banner (1979)See guideSee guide
GuardianGuardian Malaysia’s story begins (1967)See guideSee guide
Half.comJosh Kopelman and Sunny Balijepalli start the company (1999)See guideSee guide
Harbour CitySee guideSee guideSee guide
Harvey NormanSee guideSee guideSee guide
HibbettRufus Hibbett opens Dixie Supply Company in Florence, Alabama (1945)See guideSee guide
Hobby Lobby1972 (David Green)See guideValues-led
HornbachMichael Hornbach opens a slater’s workshop in Landau (1877)See guideSee guide
IntersportTen national buying associations form the group in Bern (1968)See guideSee guide
ION OrchardSee guideSee guideBenoy concept with RSP as local architect
JB Hi-FiJohn Barbuto opens a hi-fi and music shop in Keilor East (1974)See guideSee guide
JD SportsJohn Wardle and David Makin open a shop in Bury (1981)See guideSee guide
Jean CoutuJean Coutu and Louis Michaud open Pharm-Escomptes Jean Coutu (1969)See guideSee guide
JINSJIN Ltd. is set up in Maebashi, Gunma (1988)See guideSee guide
K11See guideSee guideSee guide
KICKSCosmetics chain started in Sweden (1991)See guideSee guide
Kohl’sSee guideSee guideSee guide
KozmoJoseph Park and Yong Kang start the company in New York (1998)See guideFree delivery within the hour, by bike in Manhattan
Kroger1883 (Cincinnati)See guideOne-stop shop
KruidvatEd During and Dick Siebrand open the opening shop (1975)See guideSee guide
Kwik FillSee guideSee guideSee guide
LensCraftersDean Butler opens Precision LensCrafters (1983)See guideSee guide
Leroy MerlinSee guideSee guideSee guide
LidlSee guideSee guideSee guide
LloydsPharmacyAllen Lloyd buys his first pharmacy in Polesworth, Warwickshire (1973)See guideSee guide
London DrugsSam Bass renames a Vancouver drugstore London Drugs (1945)See guideThe Rümker-designed Brentwood store opens
LookfantasticSee guideSee guideSee guide
Lowe’sLucius Smith Lowe opens a hardware store in North Wilkesboro (1921)See guideSee guide
Macy’s1858 (New York)See guideThe red star
Mall of AmericaSee guideSee guideSee guide
ManningsThree pharmacies named 萬寧 in Hong Kong (1972)See guideSee guide
MarionnaudBernard Marionnaud opens a perfumery in Clamart (1958)See guideGreener Beauty store opens at La Défense
Matsumoto KiyoshiA pharmacy shop opens in Kogane, Chiba (1932)See guideA square “マ” logo in yellow and black
McArthurGlenMcArthurGlen UK Limited is formed with Kaempfer Partners (1993)See guideSee guide
MeccaJo Horgan, South Yarra, Melbourne (1997)See guideSee guide
MediaMarktSee guideSee guideSee guide
Menards1960 (Eau Claire, WI)See guideSee guide
Michaels1973 (Dallas)See guideCrafts superstore
MotoSee guideSee guideMotorway service areas, Moto CHARGE
NocibéDaniel Vercamer opens the first shop in Lille (1984)See guideFrom the historic red to beige and terracotta
Nordstrom1901 (Seattle)See guideSee guide
OBIStore opens in Hamburg-Poppenbüttel (1970)See guideSee guide
Optical 88Optometrists open EyeCare Optics in Wo Che, Sha Tin (1984)See guideSee guide
OwndaysSee guideSee guideSee guide
Pearle VisionPearle Optical opens in Savannah, Georgia (1961)See guideEyeglass icon and “Est. 1961” line
Petco1965 (as “UPCO”)See guideHealth & wellness
Pets.comSee guideSee guideSee guide
PetSmart1986 (Phoenix, AZ)See guideAdoption, not sales
Priceline PharmacyThe opening store trades at Highpoint, Victoria (1982)See guideSee guide
Publix1930 (Winter Haven, FL)See guideEmployee-owned
rebelRebel Sport opens with a store in Bankstown (1985)See guideSee guide
REI1938 (Seattle)See guideMember-owned co-op
Rite Aid1962 (Scranton, PA)See guideSee guide
RoadchefKillington Lake, M6, England (1973 (English Wikipedia); the company gives 1972)See guideMotorway service areas, Fresh Food Café, Restbite
Ross Dress for LessSee guideSee guideTreasure hunt
RossmannDirk Roßmann opens a “Markt für Drogeriewaren” in Hanover (1972)See guideSee guide
Rowlands PharmacyThe company says Rowlands was established (1810)See guideSee guide
Rutter’sYork, Pennsylvania (1747 farm; 1921 dairy; 1968 stores)See guideMade For You food, Rutter’s Dairy, 1747 Bar & Lounge
Sa SaSimon and Eleanor Kwok take over a Causeway Bay shop (1978)See guideSee guide
SafewaySee guideSee guideThe flying S
Sam’s Club1983 (Sam Walton)See guideWarehouse club
Sapp Bros.Omaha, Nebraska (7 June 1971 (as Sapp Bros. Truck Plaza))See guideCoffee-pot water tower, Coffee Kettle Cafe, Burrito Bros.
ScrewfixWoodscrew Supply Company starts in Yeovil (1979)See guideSee guide
Shoppers Drug MartLeon Koffler founds Koffler’s Drug Stores in Toronto (1921)See guideSee guide
Siam ParagonSee guideSee guideSee guide
SnipesSven Voth opens the first Snipes shop in Essen (1998)See guideSee guide
Space NKNicky Kinnaird starts Space NK Apothecary (1991)See guideSee guide
SpecsaversDoug and Mary Perkins start the business in Guernsey (1984)See guideSee guide
SportChekForzani’s Locker Room opens in Calgary (1974)See guideSee guide
Sports DirectMike Ashley Sports opens in Maidenhead (1982)See guideSee guide
Staples1986 (Brighton, MA)See guideThe Easy Button
Stuckey’sEastman, Georgia (1937)See guidePecan Log Roll, teal roofs, highway billboards
SuperdrugRonald and Peter Goldstein start the business in London (1964)See guideSee guide
TerryWhite ChemmartTerry White opens a pharmacy at Woody Point, Queensland (1958)See guideSee guide
The Home Depot1978 (Atlanta)See guideThe orange box
theglobe.comSee guideSee guidePaternot and Krizelman start work at Cornell
TJ Maxx1976 (Framingham, MA)See guideOff-price treasure hunt
toomSee guideSee guideReworked corporate design rolls out
Tractor Supply1938 (Tractor parts)See guideRural lifestyle
Trader Joe’s1967 (Pasadena)See guideSee guide
Ulta Beauty1990 (“Ulta3”)See guideThe third option
UniprixIndependent Quebec pharmacists form a common banner (1977)See guideSee guide
Vision ExpressSee guideSee guideSee guide
Walgreens1901 (Chicago)See guideThe cursive W
WatsonsSee guideSee guideSee guide
WebvanLouis Borders starts the online grocer (1996)See guideSee guide
Wegmans1916 (Rochester, NY)See guideFamily-owned
Weigel’sPowell, Tennessee (1931 (Broadacre Dairy))See guideJug O’ Milk, own dairy and bakery
Welcome BreakSee guideSee guideMotorway service areas in Great Britain
Well PharmacyNational Co-operative Chemists opens its first branch in Bargoed (1945)See guideSee guide
WestfieldSee guideSee guideSee guide
Whole Foods1980 (Austin)See guideNatural & organic
WickesHenry Dunn Wickes and his brother in Michigan timber (1854)See guideSee guide
Yodobashi CameraTerukazu Fujisawa starts a photo business (1960)See guideSee guide

Frequently asked questions

Who owns Trader Joe’s?

Aldi Nord, according to our Aldi guide, which explains the Aldi Nord/Süd split.

Why is 7-Eleven called 7-Eleven?

It was named for its original 7am–11pm opening hours, according to our guide.

See also all collections.