Luxury Fashion Brand Guidelines: Fashion Houses, Japanese Designers and High Jewellery
Ninety-two brand guides to luxury fashion — the great houses, the quiet-luxury labels, Japan’s designers and the high jewellers.
Luxury fashion is a business of monograms, wordmarks and the stories behind them. These guides look at how each house built its identity.
Logos with a history
Many marks have specific authors: Givenchy’s 4G emblem is a 2003 Paul Barnes design, Fendi’s double-F Zucca monogram was drawn by Karl Lagerfeld in 1965, Loewe’s Anagram by Vicente Vela in 1970, Balenciaga’s 2017 logo by Bureau Borsche, and Comme des Garçons’ PLAY heart by Filip Pagowski. Celine dropped its accent in Hedi Slimane’s 2018 rebrand.
Quiet luxury and Japan
Some houses avoid logos altogether: Bottega Veneta’s “when your own initials are enough”, Loro Piana and The Row’s logo-less quiet luxury, and Maison Margiela’s blank white label held by four stitches. The Japanese designers covered include Yohji Yamamoto, Issey Miyake, sacai, UNDERCOVER, Kapital, visvim and BAPE.
How to use these guides
Each guide covers a house’s visual identity — its logo, palette and typography — as design commentary. The table at the end gathers the essentials.
Fashion houses
Balenciaga, Givenchy, Valentino, Bottega Veneta, Fendi, Moncler and Off-White.
- Balenciaga — The 2017 Demna-era condensed sans logo (transit-signage inspired, by Bureau Borsche), black-and-white, and Cristóbal’s couture legacy.
- Givenchy — The interlocking 4G emblem (a 2003 Paul Barnes design), black-and-white minimalism, the Hepburn heritage, and the 1952 founding.
- Valentino — The legendary ‘Rosso Valentino’ red, the V logo from the 1968 white collection, the VLTN wordmark, and the 1960 Rome origin.
- Bottega Veneta — The logoless ‘when your own initials are enough’ ethos, the intrecciato weave, and the viral ‘Parakeet’ Bottega green.
- Fendi — The ‘double-F’ Zucca monogram (Karl Lagerfeld, 1965, ‘Fun Furs’), the brown-and-tan heritage, and the 1925 Rome founding.
- Moncler — The rooster-on-mountain emblem, the French tricolour, the MONestier-de-CLERmont name, and the Alpine-to-luxury story.
- Off-White — Virgil Abloh’s quotation-mark device, the crossing-arrows logo (Glasgow Airport signage), the hazard stripes, and Helvetica.
Luxury and accessible luxury
Dolce & Gabbana, Bvlgari, Loewe, Celine, Balmain, Michael Kors and Coach.
- Dolce & Gabbana — The black-and-gold Sicilian-baroque opulence, the DG monogram, the Futura wordmark, and the 1985 founding.
- Bvlgari — The classical Latin ‘V’-for-‘U’ wordmark, the doubled BVLGARI·BVLGARI logo, the Serpenti, and the Greek founder’s 1884 Rome origin.
- Loewe — The four-L ‘Anagram’ (Vicente Vela, 1970), the Spanish leather heritage, the M/M Paris rebrand, and the 1846 Madrid origin.
- Celine — The 2018 Hedi Slimane rebrand that dropped the accent (Céline→CELINE), the Triomphe clasp, the Phoebe Philo era, and the 1945 origin.
- Balmain — The interlaced ‘PB Labyrinth’ monogram, the 2018 Adulte Adulte rebrand, black-and-gold glamour, and the 1945 Pierre Balmain origin.
- Michael Kors — The MK circle monogram, black-and-gold accessible ‘jet-set’ luxury, the 1981 New York founding, and the Capri Holdings parent.
- Coach — The horse-and-carriage badge (a pun on ‘coach’), the leather-craft heritage, the 1941 New York origin, and the Tapestry parent.
Contemporary luxury
Tom Ford, Miu Miu, Alexander McQueen and Jacquemus.
- Tom Ford — The spaced-capital wordmark, the black-white-and-gold glamour, the 2005 founding, and the Estée Lauder acquisition.
- Miu Miu — The lowercase custom-sans wordmark, the ‘Miu Miu’ nickname origin, the playful Prada sister brand, and the 1993 launch.
- Alexander McQueen — The stacked serif wordmark with its hidden ‘c’, the skull motif, the dark-romantic black-and-red, and the 1992 founding.
- Jacquemus — The bold all-caps wordmark, the sunny Provence palette, the mother’s-maiden-name origin, and Simon Porte Jacquemus’s 2009 founding.
Avant-garde
Comme des Garçons, Rick Owens and Acne Studios.
- Comme des Garçons — The ‘COMME des GARÇONS’ wordmark, the PLAY heart by Filip Pagowski, the ‘like boys’ name, and Rei Kawakubo’s avant-garde house.
- Rick Owens — The stark uppercase wordmark, the DRKSHDW line, the muted ‘Dust/Pearl/Milk’ palette, and the independent 1994 LA house.
- Acne Studios — The custom serif logotype, the signature powder-pink packaging, the ‘ACNE’ backronym, and the 1996 Stockholm origin.
Quiet luxury
Maison Margiela, Marni, Jil Sander, Loro Piana, Brunello Cucinelli, Thom Browne and The Row.
- Maison Margiela — The blank white label held by four white stitches, the 0–23 number system, the anonymity ethos, and the 1988 founding.
- Marni — The plain wordmark and Risso-era hand-drawn scrawl, the bold eclectic colour, the family-name origin, and Consuelo Castiglioni’s 1994 founding.
- Jil Sander — The spaced minimal wordmark, the ‘Queen of Less’ purism, the +J Uniqlo line, and the 1968 Hamburg founding.
- Loro Piana — The spaced serif wordmark, the logo-less quiet-luxury ethos, the vicuña and cashmere heritage, and the 1924 founding.
- Brunello Cucinelli — The understated serif, the ‘humanistic capitalism’ ethos, the Solomeo home, the cashmere neutrals, and the 1978 founding.
- Thom Browne — The shrunken grey suit, the four-bar stripe, the red-white-blue grosgrain, the adidas case win, and the 2001 New York founding.
- The Row — The restrained serif wordmark, the logo-less quiet-luxury ethos, the Savile Row name, and the Olsen twins’ 2006 founding.
Japanese designers
Yohji Yamamoto, Issey Miyake, sacai, UNDERCOVER, Kapital, visvim and BAPE.
- Yohji Yamamoto — The 1943 Tokyo origin, the 1981 Paris debut, the all-black philosophy, deconstruction, the Y-3 adidas line, and the signature look.
- Issey Miyake — The 1938 Hiroshima origin, Pleats Please, A-POC, the Bao Bao bags, the Steve Jobs turtleneck, and design as research.
- sacai — Chitose Abe’s 1999 origin, the hybrid/splicing design language, the Nike collaborations, the female-founder story, and the minimalist look.
- UNDERCOVER — Jun Takahashi’s early-1990s origin, ‘We Make Noise Not Clothes’, the Rei Kawakubo mentorship, the Nike Gyakusou line, and the punk look.
- Kapital — The 1985 Kojima origin, the boro and sashiko craft, the indigo denim, the eccentric catalogs, and the L Catterton stake.
- visvim — Hiroki Nakamura’s 2000 origin, the luxury Americana-heritage craft, the natural indigo and mud dye, the FBT moccasin, and the meaningless name.
- BAPE — Nigo’s 1993 Ura-Harajuku origin, the ape head and ABC camo, the Bapesta, the scarcity/hype model, and the I.T Group ownership.
High jewellery
Van Cleef & Arpels, Chopard, Piaget, Harry Winston, Graff, Boucheron and Swarovski.
- Van Cleef & Arpels — The elegant serif wordmark, the 1968 Alhambra clover, the Mystery Set, the black-and-gold palette, and the 1906 Place Vendôme founding.
- Chopard — The flowing serif wordmark, the 1976 Happy Diamonds, the Palme d’Or, the gold palette, and the 1860 founding under the independent Scheufele family.
- Piaget — The refined serif wordmark, the ultra-thin watchmaking heritage, the gold-and-lapis palette, and the 1874 founding as a movement maker.
- Harry Winston — The Didone serif and emerald-cut HW monogram, the ‘King of Diamonds’ story, the red palette, and the 1932 New York founding.
- Graff — The all-caps serif wordmark, the mine-to-market model, the record-setting diamonds, and Laurence Graff’s 1960 founding.
- Boucheron — The elegant serif wordmark, the first Place Vendôme jeweler (1893), the clasp-free Question Mark necklace, and the 1858 founding under Kering.
- Swarovski — The swan emblem (since 1988), the crystal-and-blue palette, the cut-crystal craft, and Daniel Swarovski’s 1895 Wattens founding.
Tailoring and suit houses
Hugo Boss, Zegna, Brioni, Kiton, Henry Poole and Huntsman.
- Hugo Boss — Hugo Boss’s identity: the Metzingen clothing factory opened in 1924, its uniform production and forced labour in the Nazi period as set out in Roman Köster’s 2011 study, the Holy brothers’ fashion house, the 2022 BOSS and HUGO logos, and Frasers Group’s majority stake of October 2026.
- Zegna — Zegna’s identity: the wool mill formed at Trivero in 1910 by three brothers and a partner, its turn to ready-to-wear suits, the owned textile Filiera, Thom Browne and Tom Ford Fashion, the 2021 rebrand around Road 232, and its New York listing, with the family still in control.
- Brioni — Brioni’s identity: the Rome tailoring house opened in 1945 by Nazareno Fonticoli and Gaetano Savini, named after Adriatic islands, known for its polo player insignia, its Penne workshops and tailoring school, and owned since 2011 by the group now called Kering.
- Kiton — Kiton’s identity: the tailoring house founded by Ciro Paone at Arzano near Naples in 1968, named after the ancient chiton, known for “the best of the best plus one,” its own tailoring school and the Carlo Barbera mill, and still led by the founding family.
- Canali — Canali’s identity: the family menswear house founded in Triuggio in 1934 by Giovanni and Giacomo Canali, which sold raincoats under the Cafra name with a cat as its emblem, turned to suits around 1970, and is now based at Sovico, still controlled by the family.
- Gieves & Hawkes — Gieves & Hawkes’s identity: the London tailor formed in 1974 from Hawkes, dating from 1771, and the naval tailor Gieves, dating from 1785, based at No. 1 Savile Row, which passed through Hong Kong and Chinese ownership before Frasers Group bought it in 2022.
- Henry Poole & Co — The London tailor dated from James Poole’s 1806 shop, which opened a rear entrance on to Savile Row in 1846, kept its customer ledgers from that year, and is still controlled by the Cundey family at 15 Savile Row.
- Huntsman — The Savile Row house that dates a breeches maker to 1809 and Henry Huntsman’s purchase to 1849, moved to 11 Savile Row in 1919, took its one-button cut from Colin Hammick, and has had Pierre Lagrange as an owner since 2013.
- Anderson & Sheppard — The London bespoke tailor Per Anderson founded in 1906, built on the soft English Drape taught by Frederick Scholte, moved from Savile Row to Old Burlington Street in 2005, led by the Rowland family, which opened a shop at Bergdorf Goodman in 2024.
- Suitsupply — The Dutch suit company Fokke de Jong started as an Amsterdam law student around 2000, which sells its own suits through about 150 stores, makes most of its clothing in China according to Fair Wear’s 2026 report, and is known for ads that split opinion.
Shirtmakers and neckwear
Turnbull & Asser, Charvet, E. Marinella, Eton and Charles Tyrwhitt.
- Turnbull & Asser — The London shirtmaker founded in 1885 by John Arthur Turnbull and Ernest Asser, on Jermyn Street since 1903, maker of Churchill’s siren suits and Sean Connery’s Dr. No shirts, with a Prince of Wales warrant from 1980 and workrooms in Gloucester.
- Charvet — The Paris shirtmaker founded in 1838 by Christofle Charvet, on Place Vendôme since 1877, known for its Wall of Whites and woven silk ties, owned by the Colban family from 1965 and sold to Chanel in a deal announced in July 2026, with its workshop at Saint-Gaultier in the Indre.
- E. Marinella — E. Marinella’s identity: the Naples shop Eugenio Marinella opened on 26 June 1914 as a corner of England on the Riviera di Chiaia, which became a family tie house, a state gift for Italian presidents and a name shown at MoMA in 2017, with ties still cut and sewn by hand near the shop.
- Eton — Eton’s identity: the Swedish shirtmaker, not the English school, which began in a Gånghester sewing workshop in 1928, launched a wrinkle-resistant cotton shirt in 1992, and passed from the founding family to Litorina, EQT and, in 2025, private investors.
- Emma Willis — The shirtmaker who started her business in 1989, opened at 66 Jermyn Street around 1999 and in 2010 moved production to Bearland House, an 18th-century townhouse in Gloucester, under a Made in England label.
- Hilditch & Key — The shirtmaker founded in 1899 by Charles F. Hilditch and W. Graham Key on Tottenham Court Road, bombed out of St James’s in the Blitz, bought by the customer Michael Booth in the 1970s, and today trading from 73 Jermyn Street with Bates hatters inside.
- Thomas Pink — The London shirt brand founded in 1984 by the Mullen brothers, made first in Dublin, owned by LVMH from 1999, renamed Pink Shirtmaker London in 2018, closed in 2020, revived online in 2021 and owned since the 2024 deal by Icon Luxury Group and CP Brands Group.
- T.M.Lewin — The shirtmaker founded on London’s Panton Street in 1898, on Jermyn Street from 1903, which grew to about 150 stores, closed all 66 UK shops in 2020, entered administration again in 2022, and has reopened shops since April 2025 under Petra Group.
- Charles Tyrwhitt — The shirt business Nick Wheeler started by mail from Bristol in 1986, named after his middle names, which went into receivership in 1994, opened on Jermyn Street in 1997, and now sits under Bectin alongside The White Company.
- UNTUCKit — The New York menswear brand Chris Riccobono and Aaron Sanandres built on shirts cut to be worn untucked, online from 2011 and in stores from 2015 in SoHo, acquired by Randa Apparel & Accessories in 2026 with more than 70 stores.
Bridal fashion
Pronovias, Vera Wang, Justin Alexander, Rosa Clará and Jenny Packham.
- Pronovias — The Barcelona bridal house that grew from El Suizo, a lace and embroidery shop opened in 1922, moved into ready-to-wear wedding dresses in 1964, left the Palatchi family in 2017, and was sold to Britain’s Cap Capital through a court insolvency process in 2026.
- Vera Wang — The New York label that began in 1990 as a bridal salon in the Carlyle Hotel, grew into couture, ready-to-wear, fragrance and licensed lines, and whose intellectual property was acquired by WHP Global, with the designer staying as chief creative officer.
- Justin Alexander — The bridal group that began as T&G Bridal in Brooklyn in 1946 under Shirley and Ted Warshaw, moved from veils to wedding dresses, built Sincerity Bridal in Europe, and now holds five core brands plus Viktor&Rolf Mariage and Savannah Miller.
- Maggie Sottero — The family bridal company founded in 1997 by Wayne and Lesley Webster with Dorothy Steiner, named for a great-grandmother, known for corset bodices, and run from Utah by Kelly Midgley with the Sottero and Midgley and Rebecca Ingram labels.
- Essense of Australia — The bridal house founded in Perth in 1992 by Wayne and Martine Harris as Essense Designs, now with headquarters in Lenexa, Kansas, and the Stella York and Martina Liana labels and its own True Society bridal shops.
- Allure Bridals — The Crum family’s Tennessee fabric store turned bridal salon, a wholesale label by 2000, maker of the Disney Fairy Tale Weddings gowns from 2020 and owner of Portia & Scarlett since December 2023.
- David’s Bridal — The American bridal chain that began as a Fort Lauderdale salon in 1950, grew under Phil Youtie and Steven Erlbaum, filed for Chapter 11 in 2018 and 2023, and has been owned by CION Investment Corp. since 2023, with its headquarters in King of Prussia, Pennsylvania.
- Rosa Clará — The Barcelona bridal house founded in 1995 with a shop on Paseo de Gracia, which worked with Christian Lacroix, Karl Lagerfeld and Zuhair Murad, grew into a group including Aire Barcelona, Alma Novia and Luna Novias, and sells in more than 80 countries.
- Jenny Packham — The independent British evening and bridal label founded in 1988 with Mathew Anderson, whose gowns reached two James Bond films, a 2013 V&A display and the Princess of Wales, with a North London studio and factories in Delhi.
- Monique Lhuillier — The Los Angeles bridal house established in 1996 by Monique Lhuillier and Tom Bugbee, built on six gowns at a trade show, a Beverly Hills store in 2001, red-carpet evening wear, and later partnerships with Pottery Barn and Kay Jewelers.
Fine jewellery houses
Chaumet, Buccellati, Pomellato, De Beers, Mikimoto and TASAKI.
- Chaumet — The Paris jewellery house that dates itself to Marie-Étienne Nitot in 1780, served Napoleon, took Joseph Chaumet’s name in 1885, collapsed in a 1987 bankruptcy case, joined LVMH in 1999 and designed the Paris 2024 medals.
- Buccellati — The Milan jeweller founded by Mario Buccellati in 1919, known for gold engraved to look like silk, linen and lace, split between family branches, reunited in 2011, and owned by Richemont since 2019.
- Pomellato — The Milan jeweller founded by Pino Rabolini in 1967 on the idea of prêt-à-porter jewellery, known for coloured stones, the 2001 Nudo ring and campaigns by Barbieri and Newton, and part of Kering since 2013, with a new chief executive in 2026.
- Messika — The independent, family-owned Paris diamond jeweller founded by Valérie Messika in 2005, daughter of the diamond merchant André Messika, known for the Move line of sliding diamonds, a Paris high jewellery atelier and, from 2025, coloured stones.
- De Beers — Formed in Kimberley in 1888 when Cecil Rhodes and Barney Barnato joined forces, run for decades by the Oppenheimers, owned 85% by Anglo American and 15% by Botswana, and known for “A Diamond Is Forever” and a history of closed compounds, cartel cases and conflict diamonds.
- Mikimoto — The Japanese pearl house opened in Ginza in 1899 by Kokichi Mikimoto after his first hemispherical cultured pearls of 1893, with its Ise-Shima oyster beds, the Paris pearl case, imperial tiaras and a 2020 collaboration with Comme des Garçons.
- David Yurman — The family-owned New York jeweler founded in 1980 by sculptor David Yurman and painter Sybil Yurman, built on the Cable bracelet of 1982, with a 2001 court ruling on its designs and most finished goods made in the US, Italy, Thailand and India.
- TASAKI — The Kobe pearl company begun by Shunsaku Tasaki in 1954, renamed from Tasaki Shinju in 2009, known for the balance line of 2010, with its own pearl farms in Japan, and owned since late 2024 by FountainVest and Unison Capital.
- Damiani — The Valenza jewellery house founded in 1924 by Enrico Grassi Damiani, known for the Shark bracelet of 1976 and 18 Diamonds International Awards, listed in 2007, back in family hands since 2019, and now the parent of Venini, Rocca and Baume & Mercier.
- Repossi — The Turin-born jewellery house now based in Paris, dated to 1957 by LVMH today and to 1920 in its own 2015 release, known for the Berbere, Antifer and Serti sur Vide lines, an OMA boutique on Place Vendôme and majority ownership by LVMH.
Jewellery retail and online
Tanishq, Chow Tai Fook, Blue Nile, Brilliant Earth and Kendra Scott.
- Tanishq — The jewellery brand of Titan Company, part of the Tata group, which opened its first store in Chennai in 1996, makes jewellery at Hosur in Tamil Nadu, put a Karatmeter in its stores to test gold, and returned overseas in 2020.
- Kalyan Jewellers — The Thrissur chain founded in 1993 by T. S. Kalyanaraman, backed by Warburg Pincus from 2014, listed in India in March 2021, and counted at 507 showrooms in March 2026 across India, the Middle East, the US and the UK, including Candere.
- Chow Tai Fook — The jeweller founded by Chow Chi-yuen in Guangzhou in 1929, built up from Hong Kong by Cheng Yu-tung, listed in 2011 and 73.39% held by Chow Tai Fook Capital, with a 2024 Lippincott refresh that keeps a Heritage logo and red.
- Blue Nile — The online jeweller that Mark Vadon built from Seattle’s Internet Diamonds in 1999, listed in 2004, taken private by Bain Capital in 2017, bought by Signet in 2022 and now being repositioned around natural diamonds, with James Allen folded in.
- Brilliant Earth — Brilliant Earth’s identity: the San Francisco jewellery company founded in 2005 by Beth Gerstein and Eric Grossberg, listed on Nasdaq in 2021 as BRLT, with 42 US showrooms at the end of 2025, a sourcing story it tells in its own words, and a 2026 Beverly Hills flagship.
- James Allen — James Allen’s identity: the online diamond and engagement ring seller founded in 2006 under R2Net, known for 360-degree diamond imaging, bought by Signet Jewelers in 2017, and wound down as a stand-alone website in 2026, when the name became a collection on Blue Nile.
- Kendra Scott — Kendra Scott’s identity: the Austin jewellery company she founded in 2002, the Color Bar that began at Henri Bendel in 2009, the Berkshire Partners investment, and the 2026 move to chief executive Chris Blakeslee, with Scott as majority shareholder.
- Monica Vinader — Monica Vinader’s identity: the British demi-fine jewellery brand launched in 2008 by Monica and Gabriela Vinader from a company registered in 2002, with its Norfolk studio, Fiji and Linear bracelets, stones cut in Jaipur, Bridgepoint’s 2023 investment and a new chief executive in 2025.
- Missoma — Missoma’s identity: the London jewellery brand started by Marisa Hordern at a kitchen table, dated 2007 by the company and 2008 by the press, known for gold vermeil, the Lucy Williams edits and Missoma Fine, with its first permanent store opened in Covent Garden in 2023.
- Thomas Sabo — Thomas Sabo’s identity: the jewellery company founded in Lauf an der Pegnitz in 1984 by Thomas Sabo, known for sterling silver, the Charm Club of 2006 and Rebel at Heart of 2007, with watches from 2009, eyewear from 2019 and the Saboteur label from 2021.
At a glance: founding, base and signature
Taken from each guide’s fact panel. Follow the link for detail and caveats.
| Brand | Founded | Based | Signature |
|---|---|---|---|
| Acne Studios | 1996 (Stockholm) | See guide | Serif logotype |
| Alexander McQueen | 1992 (Lee McQueen) | See guide | Stacked serif |
| Allure Bridals | Tennessee, United States (1998 (salon); wholesale by 2000) | See guide | Allure Couture, Disney Fairy Tale Weddings |
| Anderson & Sheppard | Savile Row, London (1906) | See guide | The English Drape, bespoke suits |
| Balenciaga | 1917/19 (San Sebastián) | See guide | Condensed sans |
| Balmain | 1945 (Pierre Balmain) | See guide | PB Labyrinth |
| BAPE | 1993 (Tokyo) | See guide | Scarcity / hype |
| Blue Nile | Seattle, Washington (1999 (as Blue Nile)) | See guide | Build-your-own rings, online diamond search |
| Bottega Veneta | 1966 (Vicenza) | See guide | Intrecciato |
| Boucheron | 1858 (Paris) | See guide | See guide |
| Brilliant Earth | San Francisco, California (2005) | See guide | Bridal and fine jewellery, sold online and in showrooms |
| Brioni | Rome, Italy (1945) | See guide | Tailored suits, made-to-measure, Penne workshops |
| Brunello Cucinelli | 1978 (Solomeo) | See guide | Serif name |
| Buccellati | Milan, Italy (1919) | See guide | Engraved gold; Macri, Opera, Étoilée |
| Bvlgari | 1884 (Rome) | See guide | BVLGARI |
| Canali | Triuggio, Brianza, Italy (1934) | See guide | Suits, raincoats, the KEI jacket |
| Celine | 1945 (Céline Vipiana) | See guide | CELINE |
| Charles Tyrwhitt | Bristol, England (1986) | See guide | Mail-order shirts, Jermyn Street flagship |
| Charvet | Paris, France (1838) | See guide | Shirts, woven silk ties, Wall of Whites |
| Chaumet | Paris, France (1780 (by the house’s own dating)) | See guide | Tiaras, Liens, Joséphine, Bee de Chaumet |
| Chopard | 1860 (Sonvilier) | See guide | Happy Diamonds |
| Chow Tai Fook | Guangzhou, China (1929) | See guide | See guide |
| Coach | 1941 (New York) | See guide | Horse & carriage |
| Comme des Garçons | 1969 (Tokyo) | See guide | COMME des GARÇONS |
| Damiani | Valenza, Italy (1924) | See guide | Shark bracelet, Belle Epoque, Mimosa |
| David Yurman | New York, USA (1980) | See guide | Cable bracelet, Silver Ice, DY Signature Cut |
| David’s Bridal | Fort Lauderdale, Florida (1950) | See guide | Off-the-rack gowns, bridal superstores |
| De Beers | Kimberley, South Africa (1888 (De Beers Consolidated Mines)) | See guide | “A Diamond Is Forever,” rough diamond sales |
| Dolce & Gabbana | 1985 (Legnano) | See guide | DG |
| E. Marinella | Naples, Italy (26 June 1914) | See guide | Handmade silk ties, made-to-measure shirts |
| Emma Willis | See guide | See guide | Bespoke and ready-to-wear shirts in Swiss cotton |
| Essense of Australia | Perth, Western Australia (1992 (as Essense Designs)) | See guide | Essense of Australia, Stella York, Martina Liana |
| Eton | Gånghester, Sweden (1928) | See guide | Dress shirts, Signature Twill, Etastar |
| Fendi | 1925 (Rome) | See guide | Double-F |
| Gieves & Hawkes | London and Portsmouth (1771 and 1785; merged 1974) | See guide | Bespoke and military tailoring |
| Givenchy | 1952 (Hubert de Givenchy) | See guide | 4G emblem |
| Graff | 1960 (London) | See guide | Mine-to-market |
| Harry Winston | 1932 (New York) | See guide | See guide |
| Henry Poole & Co | London (1806 (James Poole)) | See guide | Bespoke, livery and ceremonial dress, customer ledgers |
| Hilditch & Key | London (1899) | See guide | Shirts, and Karl Lagerfeld’s high collars |
| Hugo Boss | Metzingen, Germany (1924) | See guide | BOSS and HUGO menswear and tailoring |
| Huntsman | As a breeches maker (1809 (company); Henry Huntsman from 1849) | See guide | One-button cut, riding and shooting wear, house tweeds |
| Issey Miyake | 1970 (Japan) | See guide | See guide |
| Jacquemus | 2009 (Paris) | See guide | JACQUEMUS |
| James Allen | New York, under R2Net (2006) | See guide | 360-degree diamond imaging, online engagement rings |
| Jenny Packham | London, UK (1988 (label)) | See guide | Hand-beaded evening and bridal gowns |
| Jil Sander | 1968 (Hamburg) | See guide | JIL SANDER |
| Justin Alexander | Brooklyn, New York (1946 (as T and G Bridal)) | See guide | Bridal gowns across five core brands |
| Kalyan Jewellers | Thrissur, Kerala, India (1993) | See guide | Muhurat, Tejasvi, Candere |
| Kapital | 1985 (Kojima) | See guide | Boro + sashiko |
| Kendra Scott | Austin, Texas (2002) | See guide | Color Bar, Elisa pendant, Yellow Rose |
| Kiton | Arzano, Naples (1968) | See guide | Neapolitan tailoring, Carlo Barbera mill |
| Loewe | 1846 (Madrid) | See guide | Anagram |
| Loro Piana | 1924 (Piedmont) | See guide | LORO PIANA |
| Maggie Sottero | Sydney, Australia (1997) | See guide | Signature corset bodices |
| Maison Margiela | 1988 (Paris) | See guide | Blank label |
| Marni | 1994 (Milan) | See guide | MARNI |
| Messika | Paris, France (2005) | See guide | Move, Skinny, high jewellery |
| Michael Kors | 1981 (New York) | See guide | MK circle |
| Mikimoto | Ginza, Tokyo (March 1899 (shop); company 1949) | See guide | Akoya pearls, imperial tiaras |
| Missoma | London, England (2007 (company) / 2008 (press)) | See guide | Gold vermeil, Lucy Williams edits, Missoma Fine |
| Miu Miu | 1993 | See guide | miu miu |
| Moncler | 1952 (France) | See guide | Rooster |
| Monica Vinader | Norfolk, England (2008 (company registered 2002)) | See guide | Fiji and Linear bracelets, Alta, Riva |
| Monique Lhuillier | Los Angeles, USA (1996) | See guide | Bridal gowns, red-carpet evening wear |
| Off-White | 2013 (Virgil Abloh) | See guide | Arrows + stripes |
| Piaget | 1874 (La Côte-aux-Fées) | See guide | Ultra-thin |
| Pomellato | Milan, Italy (1967) | See guide | Nudo, Iconica, Sabbia, M’ama non m’ama |
| Pronovias | Barcelona, Spain (1922 (as El Suizo)) | See guide | Ready-to-wear wedding gowns, Atelier Pronovias |
| Repossi | Turin, Italy (1957 per LVMH today; 1920 per LVMH in 2015) | See guide | Berbere, Antifer, Serti sur Vide |
| Rick Owens | 1994 (Los Angeles) | See guide | RICK OWENS |
| Rosa Clará | Barcelona, Spain (1995) | See guide | Bridal gowns, designer collaborations, Rosa Clará Cocktail |
| sacai | 1999 (Tokyo) | See guide | The hybrid |
| Suitsupply | Amsterdam, Netherlands (2000) | See guide | Own-brand suits, in-store tailors |
| Swarovski | 1895 (Wattens) | See guide | Cut crystal |
| T.M.Lewin | Panton Street, London (1898) | See guide | City shirts, the “coat shirt” |
| Tanishq | See guide | See guide | Karatmeter, Rivaah, Mia |
| TASAKI | Kobe, Japan (1954) | See guide | balance, danger, SAKURAGOLD |
| The Row | 2006 | See guide | The Row |
| Thom Browne | 2001 (New York) | See guide | See guide |
| Thomas Pink | Chelsea, London (1984) | See guide | Bright City shirts, the pink triangle gusset |
| Thomas Sabo | Lauf an der Pegnitz, Germany (1984) | See guide | Charm Club, Rebel at Heart, sterling silver |
| Tom Ford | 2005 | See guide | TOM FORD |
| Turnbull & Asser | St James’s, London (1885) | See guide | Shirts, ties, the siren suit |
| UNDERCOVER | early 1990s (Tokyo) | See guide | See guide |
| UNTUCKit | New York, USA (2010–2011) | See guide | Shirts cut to be worn untucked |
| Valentino | 1960 (Rome) | See guide | The V |
| Van Cleef & Arpels | 1906 (Place Vendôme) | See guide | See guide |
| Vera Wang | New York, USA (1990) | See guide | Bridal gowns, couture, ready-to-wear |
| visvim | 2000 (Japan) | See guide | The FBT |
| Yohji Yamamoto | early 1970s (Tokyo) | See guide | See guide |
| Zegna | Trivero, Piedmont, Italy (1910) | See guide | Wool fabrics, suits, Su Misura, the Filiera |
Frequently asked questions
Who designed the Fendi logo?
Karl Lagerfeld designed the double-F Zucca monogram in 1965, according to our guide.
Why did Celine drop its accent?
Hedi Slimane’s 2018 rebrand changed Céline to CELINE, according to our guide.
See also our streetwear and independent fashion brand guidelines.
Part of our Fashion & Apparel brand guidelines. See also all collections.