Thirty brand guides to MLB team identities — caps, scripts and colours.
Baseball teams carry long histories in their scripts and cap logos. These guides cover each team’s marks and rebrands with dates.
How to use these guides
Each guide covers who owns the name today, where the products are made — by the maker’s own account and, where it differs, by other sources — and the brand’s visual identity. A company’s description of itself is attributed to the company, and where a business has closed we say so plainly. The table at the end gathers the essentials.
MLB teams
New York Yankees and Boston Red Sox.
- New York Yankees — New York Yankees identity: the Bronx baseball club that began in 1903 as the Highlanders at Hilltop Park, formally took the Yankees name in 1913, added pinstripes in 1912 and wears an interlocking NY that also appears on an 1877 NYPD medal designed by Tiffany & Co.
- Boston Red Sox — Boston Red Sox identity: the American League club founded in Boston in 1901, renamed by owner John I. Taylor on 18 December 1907 for new red stockings, at Fenway Park since 1912, and marked by a Hanging Sox logo that became its primary logo for the 2009 season.
MLB teams II
Los Angeles Dodgers, San Francisco Giants, Chicago Cubs and St. Louis Cardinals.
- Los Angeles Dodgers — Los Angeles Dodgers identity: the club formed in Brooklyn in 1883, named for the fans who dodged trolleys outside Eastern Park, moved to Los Angeles for the 1958 season and owned by Guggenheim Baseball Management since 2012, with a royal-blue Dodgers script dating to 1939.
- San Francisco Giants — The club founded in 1883 as the New York Gothams, renamed the Giants and moved west for the 1958 season, its orange and black uniforms, the interlocking SF cap, the 2021 fog-gradient City Connect set, and the San Francisco Baseball Associates group formed in 1993.
- Chicago Cubs — Chicago Cubs identity: the National League club that began in 1870 as the Chicago White Stockings, was called the Cubs by the Chicago Daily News in 1902, has played at the ivy-walled Wrigley Field since 1916 and has been controlled by the Ricketts family since 2009.
- St. Louis Cardinals — St. Louis Cardinals identity: the club that traces its line to Chris von der Ahe’s 1882 Browns, took its name in 1900 from the cardinal-red trim on its uniforms, has worn the birds-on-the-bat logo since 1922 and has been owned by a group led by Bill DeWitt Jr. since the mid-1990s.
MLB teams III
New York Mets, Houston Astros, Toronto Blue Jays, Detroit Tigers, Seattle Mariners and Atlanta Braves.
- New York Mets — New York Mets identity: an expansion club that began play in 1962, named after the New York Metropolitan Baseball Club, with a Ray Gotto skyline-and-bridge logo unveiled in 1961, Dodgers blue and Giants orange, and owned by Steve Cohen since 2020.
- Houston Astros — Houston Astros identity: the 1962 Colt .45s, renamed the Astros for the move into the Astrodome in 1965, with the 1975 “tequila sunrise” rainbow uniform, a 2013 return to navy and orange, and owned by Jim Crane since 2011.
- Toronto Blue Jays — Toronto Blue Jays identity: an American League expansion club that began play in 1977, named through a public contest while Labatt was majority owner, with a jay-and-maple-leaf logo brought back in refreshed form in 2012, and owned by Rogers Communications since 2000.
- Detroit Tigers — The club founded in 1894 in the Western League and an American League charter member from 1901, its blackletter “Old English” D, a home uniform largely unchanged since 1934, orange on the road, and Ilitch family ownership since 1992.
- Seattle Mariners — The American League club that began play in 1977, its name chosen in 1976 from a public contest, the trident-shaped M of its first uniforms, the 1993 compass rose with navy, Northwest Green and silver, and its Nintendo and First Avenue Entertainment owners.
- Atlanta Braves — The club founded in Boston in 1871 as the Red Stockings, named the Braves before the 1912 season, moved to Milwaukee in 1953 and Atlanta in 1966, its 1987 cursive “Braves” script with a tomahawk, navy and scarlet colours, and its Turner, Time Warner, Liberty Media and Atlanta Braves Holdings owners.
MLB teams IV
Philadelphia Phillies, Chicago White Sox, Kansas City Royals, Pittsburgh Pirates and Cincinnati Reds.
- Philadelphia Phillies — Philadelphia Phillies identity: a National League club founded for 1883 by Al Reach and John Rogers, a red script with a blue star dotting each i since 1992, the burgundy “P” era of 1970–1991, the Phillie Phanatic of 1978, and Citizens Bank Park since 2004.
- Chicago White Sox — Chicago White Sox identity: Charles Comiskey’s Western League club moved to Chicago in 1900 as the White Stockings, an American League charter member in 1901, a diagonal Gothic “SOX” of 1949 revived in black and silver in 1990, and owned by Jerry Reinsdorf’s group since 1981.
- Kansas City Royals — The 1969 American League expansion club founded by Ewing Kauffman, its name taken from the American Royal livestock show through a public contest, the crowned KC shield drawn by a Hallmark artist, powder blue road uniforms from 1973, and John Sherman ownership since 2019.
- Pittsburgh Pirates — The Allegheny club that began play in 1882, its nickname from the 1891 row over the signing of Lou Bierbauer, the switch to black and gold in 1948 to match the flag of Pittsburgh, the black cap with a gold P, PNC Park from 2001 and Bob Nutting as principal owner since 2007.
- Cincinnati Reds — The club formed after Cincinnati’s 1880 expulsion from the National League, an American Association charter member in 1882, the wishbone C, the “Redlegs” name taken in 1953, the baseball-headed Mr. Redlegs, Crosley Field, Great American Ball Park from 2003 and Castellini ownership since 2006.
MLB teams V
Minnesota Twins, Milwaukee Brewers and San Diego Padres.
- Minnesota Twins — The Washington Senators franchise that moved to Minnesota for 1961, a name taken from the Twin Cities, the interlocking TC cap, the Minnie & Paul handshake logo, Target Field from 2010, Pohlad family ownership since 1984 and a 2022 brand refresh by Matthew Wolff.
- Milwaukee Brewers — The 1969 Seattle Pilots moved to Milwaukee by Bud Selig in 1970, a name for a brewing city, Tom Meindel’s 1978 ball-in-glove “m” and “b”, its 2020 return redrawn by Rodney Richardson of RARE Design, and Mark Attanasio’s ownership since 2005.
- San Diego Padres — A name taken from the Pacific Coast League club of 1936 and the Franciscan friars of Mission San Diego, a National League expansion team from 1969, the Swinging Friar, a return to brown and gold unveiled in November 2019, Petco Park since 2004 and new owners from 2026.
MLB teams VI
Texas Rangers, Los Angeles Angels, Colorado Rockies, Arizona Diamondbacks, Washington Nationals and Baltimore Orioles.
- Texas Rangers — The 1961 Washington Senators expansion club that Bob Short moved to Arlington for 1972, its name taken from the Texas Ranger law-enforcement division, the Texas-shaped scoreboard, the T cap, the 1984 script, Globe Life Field from 2020, and Ray Davis and Bob R. Simpson as co-chairmen since 2010.
- Los Angeles Angels — The 1961 American League expansion club of Gene Autry, its name inherited from the Pacific Coast League Angels, the California, Anaheim and Los Angeles of Anaheim names of 1965, 1997 and 2005, the halo over the letter A and the Big A scoreboard, and Arte Moreno ownership since 2003.
- Colorado Rockies — The 1993 National League expansion club named for the Rocky Mountains, purple from “America the Beautiful” with PMS 2685 as the official shade since 2017, black and silver, the interlocking CR cap, Coors Field from 1995 with its purple mile-high row and Dinger the Triceratops, and the Monfort brothers in control since 2005.
- Arizona Diamondbacks — The Phoenix expansion club awarded in 1995 to Jerry Colangelo’s group, its name chosen through an Arizona Republic contest, the original purple, teal, black and copper, the 2006 switch to Sedona red and Sonoran sand, Bank One Ballpark (Chase Field from 2005) and Ken Kendrick at the helm since 2004.
- Washington Nationals — The club founded in 1969 as the Montreal Expos and moved to Washington under league ownership, the name chosen on 21 November 2004 with red, white and blue colours, the curly W cap, RFK Stadium and then Nationals Park from 2008, and Lerner family ownership since 2006.
- Baltimore Orioles — The American League charter club that played in Milwaukee in 1901 and St. Louis from 1902 before moving to Baltimore for 1954 under the name of Maryland’s state bird, its orange and black, the cartoon bird cap logo of 1966 and its 2012 return, Oriole Park at Camden Yards from 1992 and David Rubenstein’s ownership group since 2024.
MLB teams VII
Tampa Bay Rays and Miami Marlins.
- Tampa Bay Rays — The St. Petersburg club that began play in 1998 as the Tampa Bay Devil Rays under Vince Naimoli, dropped “Devil” in November 2007 under Stuart Sternberg with navy, light blue and a yellow sunburst, and has been owned by a Patrick Zalupski-led group since 2025.
- Miami Marlins — The 1993 National League expansion club founded by Wayne Huizenga as the Florida Marlins in teal and black, renamed Miami Marlins with orange in 2012, and redrawn in 2018 in Caliente red, Miami blue, black and slate grey under Bruce Sherman.
MLB teams VIII
Cleveland Guardians and Athletics.
- Cleveland Guardians — The 1901 American League charter club, known as the Indians from 1915 to 2021, renamed the Guardians in November 2021 after the Guardians of Traffic statues on the Hope Memorial Bridge, with a Diamond C cap mark, a winged G and navy, red and white; owned by the Dolan family since 2000.
- Athletics — The 1901 American League club founded in Philadelphia under Connie Mack, moved to Kansas City in 1955 and Oakland in 1968, playing in West Sacramento from 2025 with a planned move to Las Vegas, kept through it all by a script A, the A’s apostrophe, a white elephant and green and gold.
At a glance: founding, owner and base
Taken from each guide’s fact panel, as of October 2026. Ownership changes; follow the link for sources and detail.
| Brand | Founded | Home | Latest |
|---|---|---|---|
| Arizona Diamondbacks | Bank One Ballpark, renamed Chase Field in 2005 (1998) | First season: Bank One Ballpark, renamed Chase Field in 2005 | Ken Kendrick managing general partner, since 2004 |
| Athletics | Philadelphia Athletics, American League charter club (1901) | Moves: Kansas City, then Oakland | Owned by John Fisher; Las Vegas ballpark planned |
| Atlanta Braves | Boston, as the Boston Red Stockings (1871) | Braves name: Adopted in Boston | Atlanta Braves Holdings, since July 2023 |
| Baltimore Orioles | Charter season: Milwaukee Brewers, American League (1901) | Oriole Park at Camden Yards, designed by HOK | David Rubenstein-led ownership group, since 2024 |
| Boston Red Sox | Boston franchise of the American League (1901) | Named: Red Sox, chosen by owner John I. Taylor | Fenway Sports Group; home games at Fenway Park, Boston |
| Chicago Cubs | Chicago, as the Chicago White Stockings (1870) | League: Charter member of the National League | Controlled by the Ricketts family; home games at Wrigley Field, Chicago |
| Chicago White Sox | Moved to Chicago by Charles Comiskey as the White Stockings; American League charter club (1900–1901) | Roots: Western League club bought by Comiskey after the 1894 season and moved from Sioux City to St. Paul | Owned by a group headed by Jerry Reinsdorf since 1981; home games at Rate Field |
| Cincinnati Reds | American Association: Charter member (1882) | National League: Joined | Castellini controlling ownership, since 2006 |
| Cleveland Guardians | American League charter club, Charles Somers and Jack Kilfoyl (1901) | Indians: Name used for the club | Dolan family, since 2000 |
| Colorado Rockies | Franchise: National League expansion, awarded to Denver (1991) | Coors Field, Denver, by HOK Sports | Monfort brothers in control, since 2005 |
| Detroit Tigers | Detroit, in the Western League (1894) | American League: Charter member | Ilitch family ownership, since 1992 |
| Houston Astros | Houston, Texas, as the Colt .45s; National League expansion club (1962) | Founders: The Houston Sports Association: George Kirksey, Craig Cullinan Jr., R.E. “Bob” Smith and Roy Hofheinz | Owned by Jim Crane since 2011; home games at Daikin Park, Houston |
| Kansas City Royals | American League expansion, by Ewing Kauffman (1969) | Royals Stadium, renamed Kauffman Stadium in 1993 | John Sherman ownership, since 2019 |
| Los Angeles Angels | American League expansion, by Gene Autry (1961) | Renamed: California Angels, ahead of the Anaheim move | Arte Moreno ownership, since 2003 |
| Los Angeles Dodgers | Brooklyn, New York, as the Brooklyn Baseball Association (1883) | Organisers: Charles Byrne and Ferdinand Abell, with Charles Ebbets on the staff | Guggenheim Baseball Management, controlled by Mark Walter; home games at Dodger Stadium, Los Angeles |
| Miami Marlins | National League expansion, by Wayne Huizenga (1993 (first season)) | Renamed: Florida Marlins to Miami Marlins | Bruce Sherman-led group, since 2017 |
| Milwaukee Brewers | Seattle Pilots, American League expansion (1969) | Moved: To Milwaukee as the Brewers | Mark Attanasio group ownership, since 2005 |
| Minnesota Twins | Franchise: Washington Senators, American League charter club (1901) | Target Field, Minneapolis | Pohlad family ownership, since 1984 |
| New York Mets | New York, as the New York Metropolitan Baseball Club; National League expansion club (1962) | Founding owner: Joan Whitney Payson, with Charles Shipman Payson and Donald Grant | Owned by Steve Cohen since 2020; home games at Citi Field, Queens |
| New York Yankees | New York franchise of the American League, Hilltop Park, Manhattan (1903) | First owners: Frank J. Farrell and William S. Devery | Yankee Global Enterprises, controlled by the Steinbrenner family; home games in the Bronx |
| Philadelphia Phillies | Philadelphia, as a new National League club approved in December 1882 (1883) | Founders: Al Reach, sporting-goods maker, and attorney John I. Rogers | John Middleton managing partner since 2016; home games at Citizens Bank Park since 2004 |
| Pittsburgh Pirates | Allegheny club, American Association (1882) | Nickname: “Pirates,” after the Bierbauer signing | Bob Nutting principal owner, since 2007 |
| San Diego Padres | National League expansion club (1969) | Petco Park, downtown San Diego | José E. Feliciano and Kwanza Jones, since 2026 |
| San Francisco Giants | New York City, as the New York Gothams (1883) | Moved: From New York to San Francisco | San Francisco Baseball Associates, since 1993 |
| Seattle Mariners | American League, at the Kingdome (1977) | First season: American League, at the Kingdome | First Avenue Entertainment, led by John Stanton |
| St. Louis Cardinals | St. Louis, reorganised by Chris von der Ahe for the American Association (1882) | Name: Cardinals, adopted after the 1899 Perfectos’ red trim | Owned by a group led by William DeWitt Jr.; home games at Busch Stadium, St. Louis |
| Tampa Bay Rays | American League expansion, Vince Naimoli group (1998 (first season)) | Tropicana Field, St. Petersburg | Patrick Zalupski-led group, since 2025 |
| Texas Rangers | Washington Senators, American League expansion (1961) | Globe Life Field, Arlington | Ray Davis and Bob R. Simpson, co-chairmen, since 2010 |
| Toronto Blue Jays | Toronto, Ontario; American League expansion club, began play (1977) | Founding owner: Labatt Breweries as majority owner | Owned by Rogers Communications since 2000; home games at Rogers Centre, Toronto |
| Washington Nationals | Montreal Expos, National League expansion (1969) | Nationals Park, Navy Yard, on the Anacostia | Lerner family ownership, since 2006 |
See also all collections.