Forty-two brand guides to the baby and children’s trade — strollers, car seats, carriers, monitors, trampolines and plush toys.
Baby brands sell trust, and many of the most trusted names now belong to larger groups. These guides set out who owns each brand and where it is made, and keep safety claims carefully attributed.
A few large owners
China’s Goodbaby owns Cybex and, since 2014, the American car-seat maker Evenflo. Canada’s Dorel owns Maxi-Cosi and Safety 1st. Graco belongs to Newell; Bugaboo to Mubadala Capital, and Bugaboo in turn owns the luxury carrier brand Artipoppe. Tula sold to Ergobaby, and both now sit under Highlander Partners. Clek, in Ontario, stays independent and family-owned.
Wellness devices, not medical ones
Baby monitors are a careful category. Owlet’s Dream Sock became an FDA-cleared over-the-counter infant monitor; several others, including Masimo’s Stork, Cubo Ai and Angelcare, are sold as wellness or safety aids rather than cleared medical devices, and our guides say which is which. Motorola-branded monitors are made by third parties under licence.
Toys with long histories
Steiff invented the teddy bear in 1902 and is now majority-owned by Ravensburger; Merrythought still hand-makes bears in Ironbridge; and Squishmallows rolls up to Berkshire Hathaway.
Wooden toys
BRIO’s wooden railway is now owned by Ravensburger and made in China; Melissa & Doug belongs to Spin Master; PlanToys makes rubberwood toys in its own factory in Trang, Thailand; and Ostheimer hand-carves its figures in Germany.
How to use these guides
Each guide covers who owns the name today, where the products are made — by the maker’s own account and, where it differs, by other sources — and the brand’s visual identity. A company’s description of itself is attributed to the company, and where a business has closed we say so plainly. The table at the end gathers the essentials.
Strollers
Premium stroller and pram makers.
- Bugaboo — The Dutch design-school project that created the premium modular stroller, now owned by Mubadala Capital.
- Stokke — The 1932 Norwegian furniture maker turned child-design house behind the Tripp Trapp and the high-seat Xplory.
- UPPAbaby — The founder-led Massachusetts brand whose Vista took on the European stroller houses.
- Cybex — The German child-safety brand, Chinese-owned by Goodbaby, that turned car seats and strollers into fashion objects.
- Nuna — The understated, Dutch-designed baby-gear brand created in-house by Taiwan’s Wonderland Group.
- Doona — The Israeli-designed, single-innovation brand whose infant car seat unfolds into a stroller on integrated wheels.
- Silver Cross — The 1877 Yorkshire coachbuilt-pram maker, twice bankrupt and now Chinese-owned, that still hand-builds prams in England.
Car seats
Child car-seat brands and their owners.
- Graco — The 1942 Philadelphia company (the SnugRide seats, the Pack ’n Play playard) that, via Rubbermaid, became a brand of the public consumer-goods group Newell Brands, and shares its name with an unrelated industrial company.
- Britax — The London-1938 safety-equipment maker (with the German Römer heritage) behind the Boulevard and B-Safe seats and BOB strollers, held through a chain of private-equity and credit-fund owners rather than a founding family.
- Chicco — The baby name (the KeyFit infant seat) that Pietro Catelli launched in 1958 and named for his son, one brand of the privately held, Catelli-family Artsana Group of Como, Italy.
- Maxi-Cosi — The Dutch-origin infant-carrier brand (the Mico and Pebble seats) owned by Dorel Industries of Montreal, still TSX-listed after a 2020–21 take-private bid collapsed.
- Safety 1st — The value juvenile name born from the 1984 “Baby on Board” sign, and, with Maxi-Cosi, one of two brands in the round owned by Canada’s Dorel Industries.
- Evenflo — The 1920 Ohio brand (the Revolve360 and Pivot lines) that, despite its US roots, has been owned since 2014 by the Hong-Kong-listed Chinese group Goodbaby International, which also owns Cybex.
- Clek — The Ontario company (the Foonf and Liing seats) that, unlike its conglomerate-owned rivals, remains independent and family-owned, and which states its seats are designed and made in Canada.
Baby carriers
Carriers, wraps and slings.
- BabyBjörn — The Swedish family-owned heritage brand that reintroduced babywearing with its 1973 carrier, still Jakobson-owned.
- Ergobaby — The category-defining ergonomic carrier born from a Maui mom’s design, now owned by Highlander Partners.
- Tula — The print-forward carrier brand born in a Polish apartment that sold to Ergobaby for $73.8M, now under Highlander Partners.
- LÍLLÉbaby — The Boulder six-position carrier engineered with a chiropractor and pediatricians, now part of Thrive International.
- Artipoppe — The Dutch ultra-luxury babywearing brand that made the carrier a fashion object, now owned by Bugaboo.
- WildBird — The founder-led US brand that turned a handcrafted linen ring sling into a community-driven babywearing label.
- Konny — The founder-led Korean brand whose viral slip-on stretchy wrap grew from a carrier its founder sewed while injured.
Baby monitors
Smart baby monitors and baby tech.
- Nanit — The New York premium baby brand whose overhead camera reads sleep and a patterned Breathing Wear garment optically.
- Owlet — The Utah, NYSE-listed maker of the smart sock, whose Dream Sock became an FDA-cleared over-the-counter infant monitor.
- Miku — The US wellness brand whose contactless monitor tracks breathing and sleep with no wearable, via its SensorFusion tech.
- Cubo Ai — The Taiwan-origin baby-camera brand whose AI watches for a covered face or a rollover, as a safety aid, not a medical device.
- Masimo Stork — The consumer baby-monitor line of hospital-oximetry maker Masimo, sold as wellness, not a cleared medical device.
- Motorola — A trademark-licensed brand made by third parties (Binatone/Hubble, some storefronts SGW Global), not by Motorola.
- Angelcare — The Montreal, Quebec baby-care brand whose under-mattress pad senses movement, a wellness aid, not a medical apnea monitor.
Trampolines
Trampoline brands.
- Springfree — The trampoline Dr. Keith Alexander re-engineered without steel springs (composite rods below the mat), commercialised by a Canadian owner and sold in dozens of countries.
- Vuly — The Brisbane trampoline maker Joe Andon founded in 2007 (its Thunder leaf-spring design), Australian-owned and made in China, whose orange is a registered part of its identity.
- Skywalker — The Brigham City, Utah maker (a Skywalker Holdings brand) whose founding policy was to sell every trampoline with an enclosure, backed by a patented no-gap net system.
- JumpSport — The California family company whose founder Mark Publicover holds a 1997-priority US patent for a trampoline safety net, and which is widely credited with commercialising the first backyard enclosure.
- Acon — The Oulu company Tarmo Sallinen founded in 1996 (its heavy-duty Acon Air round trampolines), a family-owned Nordic maker that markets premium durability and “the best bounce in the business.”
- BERG — The 1985 Netherlands company (Berg Toys B.V. of Ede) whose in-ground and above-ground trampolines sit alongside its pedal go-karts, a broad outdoor-play range under “The outdoors is yours.”
- Zupapa — The value trampoline (and outdoor-goods) name whose trademarks trace to Hong-Kong-incorporated, Shenzhen-operating Max Lead International, its live US marks now held by a paper Delaware LLC.
Plush and soft toys
Teddy-bear and soft-toy makers.
- Steiff — The German house that invented the teddy bear in 1902 and the “Button in Ear,” now majority-owned by Ravensburger with the family retaining a minority.
- Merrythought — The family-run British teddy bear maker on its original Ironbridge site since 1930, still handmaking bears in England.
- Gund — America’s oldest plush house (1898), maker of the Snuffles bear, now a brand of Canada’s Spin Master and made in China.
- Jellycat — The independent London family brand whose whimsical Bashful Bunny and Amuseables turned plush into a Gen-Z cult.
- Squishmallows — The viral marshmallow-soft plush from Kellytoy that rolls all the way up to Warren Buffett’s Berkshire Hathaway.
- Ty — The maker of the 1990s Beanie Babies craze, still solely owned by billionaire founder Ty Warner, who pleaded guilty to tax evasion in 2013.
- Moulin Roty — The French soft-toy brand born from a 1972 commune, still a worker cooperative making design-led, illustrated toys.
Wooden toys
PlanToys, BRIO, Grimm’s, Ostheimer, Hape, Sophie la Girafe and Melissa & Doug.
- PlanToys — The Thai maker of sustainable rubberwood toys, made in its own factory in Trang.
- BRIO — The heritage Swedish wooden-railway brand, now made in China and owned by Ravensburger.
- Grimm’s — The family-owned German maker of Waldorf-inspired open-ended wooden toys, made in Europe.
- Ostheimer — The German maker of hand-carved, hand-painted Waldorf wooden figures, made in Germany.
- Hape — The German-founded, Swiss-based maker of design-led wooden and bamboo toys, made mainly in China.
- Sophie la Girafe — The French rubber-teether icon whose maker, Vulli, moved production to China while long marking it Made in France.
- Melissa & Doug — The American wooden-toy brand of puzzles and play, now owned by Spin Master.
Lunchboxes and food carriers
Bentgo, Yumbox, OmieBox, PlanetBox, LunchSkins and PackIt.
- Bentgo — The bento-style lunch box brand that says it launched in 2013 with a stackable box, added Bentgo Kids in 2014 and is operated today as a division of Bear Down Brands, LLC.
- Yumbox — The bento-style children’s lunch box created by Maia Neumann and Daniela Devitt, sold by Boolabox, LLC of Pennsylvania, inspired by French school lunches and known for its illustrated food-group tray.
- OmieBox — The kids’ bento lunchbox from OmieLife Inc. of South San Francisco, created by founder Nancy Yen after her preschooler’s lunches came home uneaten, crowdfunded on Kickstarter in 2014 and now sold alongside OmieBox UP and OmieBox Lite.
- PlanetBox — The stainless steel lunchbox brand begun in 2009 by parents Robert and Caroline Miros, bought by Taylor Holdco on 1 December 2017, part of Lifetime Brands since 2018 and based in Seattle, known for the Rover, Shuttle and Launch boxes.
- LunchSkins — The reusable sandwich and snack bag brand started in 2008 by three mothers, Kirsten Quigley, Cris Bourelly and Jennie Stoller Barakat, and sold under the 3GreenMoms name, whose trademark notice names 3GreenMoms Benefit LLC.
- PackIt — The foldable, freezable lunch bag brand that Melissa Kieling launched and patented in 2009 after a home-made prototype, run as PackIt LLC from California and since extended to wine, picnic, grocery and baby bottle bags.
Baby gear
Skip Hop, Joie, Bumbo, Boppy, HALO and Hatch.
- Skip Hop — The New York brand that Ellen and Michael Diamant founded in 2003 around the Duo diaper bag, which grew into Zoo backpacks, toys and mealtime gear, and which Carter’s, Inc. has owned since 2017.
- Joie — The baby gear brand whose website has been online since 2010, which Taiwan’s Wonderland Group presents as one of its brands, which Allison Baby UK Limited distributes in the UK, and which sells car seats, pushchairs, highchairs and cots.
- Bumbo — The moulded floor seat that the company traces to a grandfather in Pretoria in 1996, made by a family business that set up Bumbo (Pty) Ltd in 2001 and has its products manufactured in South Africa.
- Boppy — The C-shaped pillow the company dates to 1989, made by a Golden, Colorado business first known as Camp Kazoo, which its founder sold to Italy’s Artsana Group in 2008.
- HALO — The American sleep brand behind the SleepSack wearable blanket, founded by Bill Schmid, acquired by aden + anais in 2016 and sold today on a shared site with aden + anais under the Halo Dream, Inc. name.
- Hatch — The sleep-device brand of Hatch Baby, Inc., founded by former BabyCenter colleagues Ann Crady Weiss and Dave Weiss, which began with the Smart Changing Pad in 2015 and is known for Rest and Restore.
Nursery furniture
Babyletto, Oeuf, 4moms, Delta Children and DaVinci.
- Babyletto — The modern nursery furniture brand that Teddy Fong launched in 2009 inside Million Dollar Baby Co., the Los Angeles family company his parents Daniel and Maryann Fong started in 1990, known for convertible cribs such as the Hudson and Lolly.
- Oeuf — The Brooklyn children’s furniture and lifestyle studio that husband-and-wife Michael Ryan and Sophie Demenge founded after their first child was born in 2002, named for the French word for egg, with birch furniture the company says is made in Latvia.
- 4moms — The Pittsburgh baby gear brand that roboticist Henry Thorne and Rob Daley started under Thorley Industries, known for the Origami stroller, the mamaRoo seat and the Breeze play yard, whose assets UPPAbaby bought in July 2024.
- Delta Children — The New York nursery and kids’ furniture brand that Louis Shamie founded, which the company dates to 1967–68, now run by later generations of his family and selling cribs, gliders, toddler beds and character furniture.
- DaVinci — The crib and nursery furniture brand that began in 2000 as DaVinci Decor, an online offshoot of the Los Angeles company Million Dollar Baby, and that now sells the Kalani and Jenny Lind cribs as daVinci Baby alongside a Carter’s by daVinci range.
Baby feeding
Munchkin, Ubbi, Dr. Brown’s, Tommee Tippee, NUK and Philips Avent.
- Munchkin — The Van Nuys, California baby-products company Steven Dunn founded in 1991 with soft-drink-shaped baby bottles, which later added Lindam, Brica and Milkmakers and now describes itself as a Why Brands Inc. company.
- Ubbi — The baby brand behind a steel nappy pail, whose 2011 waste-container patent names Pearhead Inc. of Brooklyn as owner and Tom Sakaguchi among its inventors, and which has grown into bath, feeding, oral-care and pet products.
- Dr. Brown’s — The baby bottle range that family physician Dr. Craig Brown began prototyping in 1988, that the Handi-Craft Company of Missouri licensed in 1995, and that is sold today under the “Happy feeding” line from St. Louis.
- Tommee Tippee — The feeding brand that its owner Mayborn Group dates to 1965 and a weighted cup named after a dog, which 3i bought into in 2006 and Ping An’s Jahwa Group agreed to buy in 2016, run today from Newcastle upon Tyne.
- NUK — The baby-products brand of MAPA GmbH in Zeven, Germany, whose teat German Wikipedia dates to 1956 and credits to the dentists Wilhelm Balters and Adolf Müller, which passed to Jarden in 2010 and has been part of Newell Brands since 2016.
- Philips Avent — The baby-bottle brand that Edward Atkin built inside his family’s rubber company from 1984, which Charterhouse bought in 2005 and Philips in 2006, and whose bottles were made at Glemsford in Suffolk until production moved to Drachten.
At a glance: who owns the name and where it is made
Taken from each guide’s fact panel, as of October 2026. Ownership and production change; follow the link for sources and detail.
| Brand | Origin | Owner | Where made |
|---|---|---|---|
| 4moms | Pittsburgh, Pennsylvania (2005) | See guide | See guide |
| Acon | Finland (1996) | Private (family) | Not disclosed |
| Angelcare | Canada (Montreal) | Private | See guide |
| Artipoppe | Netherlands (2012) | Bugaboo | NL / LT / CN |
| BabyBjörn | Sweden (1961) | Jakobson family | Sweden + EU |
| Babyletto | Los Angeles (2009) | Million Dollar Baby Co., founded 1990 | See guide |
| Bentgo | United States, with the stackable Bentgo box (2013) | See guide | See guide |
| BERG | Netherlands (1985) | Berg Toys B.V. | Not disclosed |
| Boppy | See guide | The Artsana Group, Italy, since | See guide |
| BRIO | See guide | See guide | China (since 2004) |
| Britax | UK (1938) | Private equity | Asia (rep.) |
| Bugaboo | See guide | See guide | See guide |
| Bumbo | See guide | Bumbo (Pty) Ltd established by Johan Buitendach | See guide |
| Chicco | Italy (1958) | Artsana (family) | Italy + China |
| Clek | Canada (mid-2000s) | Independent | Canada (stated) |
| Cubo Ai | Taiwan | See guide | See guide |
| Cybex | See guide | See guide | See guide |
| DaVinci | See guide | See guide | Los Angeles area, California |
| Delta Children | See guide | The Shamie family | New York |
| Doona | See guide | See guide | See guide |
| Dr. Brown’s | See guide | See guide | St. Louis, Missouri |
| Ergobaby | USA (2003) | Highlander | Vietnam/India |
| Evenflo | USA (1920) | Goodbaby (HK: 1086) | USA + Mexico |
| Graco | USA (1942) | Newell Brands (NWL) | Not verified |
| Grimm’s | See guide | See guide | Germany & Europe |
| Gund | USA (1898) | Spin Master | China |
| HALO | See guide | See guide | See guide |
| Hape | See guide | See guide | China (+ Europe) |
| Hatch | See guide | Hatch Baby, Inc. | See guide |
| Jellycat | UK (1999) | Gatacre family | SE Asia |
| Joie | See guide | See guide | See guide |
| JumpSport | USA (1996) | Private (family) | Not disclosed |
| Konny | S. Korea (2017) | Founder-led | Korea |
| LunchSkins | See guide | See guide | See guide |
| LÍLLÉbaby | USA (2002) | Thrive Intl | China |
| Masimo Stork | USA (Irvine CA) | Masimo | See guide |
| Maxi-Cosi | Netherlands (~1984) | Dorel (TSX: DII.B) | Multi-country |
| Melissa & Doug | See guide | See guide | USA, China & India |
| Merrythought | England (1930) | Holmes family | England |
| Miku | USA | See guide | See guide |
| Motorola | See guide | See guide | See guide |
| Moulin Roty | France (1972) | Cooperative | France / China |
| Munchkin | Van Nuys, California (1991) | See guide | Munchkin, a Why Brands Inc. company |
| Nanit | USA (NYC) | See guide | See guide |
| NUK | See guide | Newell Brands, since 2016 | See guide |
| Nuna | See guide | See guide | See guide |
| Oeuf | Brooklyn, New York (2002) | See guide | Latvia, the company says |
| OmieBox | See guide | OmieLife Inc., South San Francisco, California | See guide |
| Ostheimer | See guide | See guide | Germany |
| Owlet | USA (Utah) | See guide | See guide |
| PackIt | By Melissa Kieling; concept patented (2009) | PackIt LLC, team based in California | See guide |
| Philips Avent | Cannon Rubber, the Atkin family firm | Philips, since 2006 | See guide |
| PlanetBox | By Robert and Caroline Miros, California (2009) | See guide | See guide |
| PlanToys | See guide | See guide | Thailand |
| Safety 1st | USA (1984) | Dorel (TSX: DII.B) | Multi-country |
| Silver Cross | See guide | See guide | See guide |
| Skip Hop | New York City (2003) | Carter’s, Inc., since 2017 | See guide |
| Skywalker | USA (2005) | Skywalker Holdings | Not stated |
| Sophie la Girafe | See guide | See guide | China (see notes) |
| Springfree | New Zealand (~2004) | Private (Canadian-run) | China (rep.) |
| Squishmallows | USA (2017) | Berkshire Hathaway | China |
| Steiff | Germany (1880) | Ravensburger + family | Germany / Tunisia |
| Stokke | See guide | See guide | See guide |
| Tommee Tippee | See guide | Mayborn Group | See guide |
| Tula | USA (2009) | Ergobaby | China |
| Ty | USA (1986) | Ty Warner | China |
| Ubbi | See guide | Pearhead, Inc., Brooklyn | Diapering, bath, feeding, oral care, pet |
| UPPAbaby | See guide | See guide | See guide |
| Vuly | Australia (2007) | Private (Australian) | China |
| WildBird | USA (2014) | Founder-led | EU linen |
| Yumbox | See guide | Boolabox, LLC, Pennsylvania | See guide |
| Zupapa | China (HK/Shenzhen) | Private (opaque) | China (inferred) |
Frequently asked questions
Who owns Evenflo?
China’s Goodbaby group, since 2014, according to our guide — despite Evenflo’s 1920 Ohio roots.
Is the Owlet Dream Sock a medical device?
Our guide reports that the Dream Sock became an FDA-cleared over-the-counter infant monitor; several other monitors in this hub are sold as wellness aids instead.
Part of our Toys & Games brand guidelines. See also all collections.