BERG Brand Guidelines
The Dutch maker of trampolines and go-karts.
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Two constants: a BERG-amber palette and an outdoor-sans register. Abstract homage — not a BERG product or mark; no trampoline, pad or logo is reproduced.
The Dutch maker of trampolines and go-karts
BERG is the 1985 Netherlands company (Berg Toys B.V. of Ede) whose in-ground and above-ground trampolines sit alongside its pedal go-karts — a broad outdoor-play range under “The outdoors is yours.”
BERG follows Acon as the round’s broad-range node — a Dutch outdoor-play company whose trampolines are one line beside its well-known pedal go-karts. Its answer to a round about who makes and owns trampolines is the range one: a maker of more than trampolines.
Its identity is the Dutch maker of trampolines and go-karts. The 1985 founding, the Berg Toys entity and the trampolines-plus-go-karts range are the story here. Trampolines and karts. The Dutch maker of trampolines and go-karts.
(Honest notes, so the founding, the ownership, the range and the making are framed accurately and neutrally. BERG sells trampolines and pedal go-karts as its heroes; we report its language as the brand’s own and attribute its pillars. On founding: BERG, whose legal name is Berg Toys B.V., was founded in 1985 in the Netherlands and is headquartered in Ede, and because its official pages tell an allegorical origin story rather than naming a founder, we do not name one, and we flag that “family-run” is commonly reported but not confirmed on those pages. On ownership: it is a private Dutch B.V. On the range: BERG makes both trampolines, in in-ground and above-ground configurations across families like Favorit, Champion, Elite and Pro, and pedal go-karts, plus ride-ons and climbing frames. On the making: not disclosed, so we do not assert a country. Its designs and the BERG name are IP we describe but do not reproduce; there is no official brand hex; these tones are an unofficial interpretation.)
Colour
BERG lives in a BERG amber. Click a swatch to copy the hex.
BERG’s identity is Dutch, broad-range and outdoorsy — a BERG amber, an ink, a pale amber, a deep umber, and a paper. The palette leans BERG amber and deep umber: a warm, outdoorsy register that stands in for a broad outdoor-play maker rather than a loud logo colour. It signals the Dutch maker of trampolines and go-karts — Dutch, broad-range and outdoorsy. The honest caveat: with no official brand hex, and a red identity observed, these values are an outdoorsy, unofficial interpretation, not first-party colours.
The lesson is a BERG amber signals a Dutch, broad-range identity. BERG’s world is the whole outdoor garden, karts and all. For designers, it is a reminder that a warm amber and a pale amber can carry a Dutch, broad-range brand — an outdoorsy tone held as an accent, not a product shot. Because a warm hue can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: date the founding to 1985 and the Netherlands; name the Berg Toys B.V. entity and leave the founder unnamed; note the trampolines-plus-go-karts range; and keep the making undisclosed.
Typography
The register is an outdoor sans — Dutch, broad-range, outdoorsy.
BERG’s identity carries a Dutch, broad-range spirit — an outdoor-play maker beyond trampolines. An outdoor sans captures the mood: clean, sturdy and friendly, the register of a broad outdoor brand. Set in a BERG-amber palette, the outdoor sans feels warm and dependable — exactly the personality BERG carries. It behaves like a made, worn thing rather than a loud logo, mirroring a pad-ring and a pole-dot. (BERG’s real products and the name are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “an outdoor-sans brand,” shown here in a stand-in. The type behaves like the brand: Dutch, broad-range and outdoorsy.
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An outdoor-sans brand — warm and dependable. (Specimen set in Outfit, an outdoor-sans STAND-IN; NOT the BERG logo or products.)
The trampoline node
BERG stands for the Dutch maker of trampolines and go-karts.
BERG sits sixth in the round as its broad-range node. A BERG-amber palette, an outdoor sans and a 1985 founding make one thing — the Dutch maker of trampolines and go-karts — the whole identity: Dutch, broad-range and outdoorsy. The 1985 founding is the pitch, the Berg Toys entity is the frame, and the trampolines-plus-go-karts range is the substance. The point is a maker of more than trampolines, in a round about who makes and owns trampolines.
Put to work, the identity is the brand told straight, the entity named and the founder left unnamed. A brand in this spirit would date the founding to 1985 and the Netherlands, name the Berg Toys B.V. entity and leave the founder unnamed, note the trampolines-plus-go-karts range, and keep the making undisclosed. A reader in this spirit would keep the facts right: BERG makes trampolines and pedal go-karts; it is Berg Toys B.V. of Ede, founded in 1985; it is a private Dutch B.V.; and its trampolines come in in-ground and above-ground configurations. BERG sits after Acon and before Zupapa. The honest editorial moves are to date the founding, to name the entity, to leave the founder unnamed, and to keep the making undisclosed.
For designers and brand-builders, BERG carries the trampoline node: place a trampoline brand within a broader play range — and leave an unnamed founder unnamed. The lessons: a trampoline brand can be one line of a broad outdoor-play maker, here BERG with its pedal go-karts; a founding is dated to 1985 in the Netherlands, legal name Berg Toys B.V., headquartered in Ede, with the founder left unnamed because the official pages tell an allegorical origin story, and “family-run” flagged as reported not confirmed; an ownership is placed as a private Dutch B.V.; a range is noted, that BERG makes both trampolines, in in-ground and above-ground configurations across families like Favorit, Champion, Elite and Pro, and pedal go-karts plus ride-ons and climbing frames; and a making is left undisclosed rather than asserted. It is also a reminder to stay precise and calm on a topic involving children: BERG is the Dutch, broad-range outdoor-play maker of the category — with the palette here an unofficial interpretation, and its own manufacturer safety-warnings distinct from any regulatory recall. The hook is that range: BERG is the Dutch maker of trampolines and go-karts, the 1985 Netherlands company Berg Toys B.V. of Ede whose in-ground and above-ground trampolines sit alongside its pedal go-karts, a broad outdoor-play range under “The outdoors is yours.” Read that way, BERG is less a single trampoline than the Dutch maker of trampolines and go-karts: Dutch, broad-range, outdoorsy. The lesson for a brand is that placing a trampoline brand within a broader play range and leaving an unnamed founder unnamed reinforce the honesty, and dating the founding keeps it earned. BERG made the-Dutch-maker-of-trampolines-and-go-karts the identity — proof that a broad-range maker can anchor a node.
Explore & save
Keep BERG’s identity on hand — save it to a board in the Made Good inspiration library.
BERG identity set
Pin the BERG-amber palette and the outdoor-sans register to your own board.



