Million Dollar Baby and the birth of DaVinci Decor.

DaVinci is an American brand of cribs, mini cribs, bassinets, dressers, gliders and toddler beds, and it began as an offshoot of an older nursery business. That business was Million Dollar Baby. Its “About Us” page, captured by the Internet Archive in 2002, said that Million Dollar Baby “was established in 1990 as a wholesale baby furniture company in Los Angeles, CA.” In 1992, the page said, it acquired Bexco Enterprises, a Dallas wholesale baby furniture company that had been in business since 1982, and in 1993 it extended its distribution network to Atlanta.

The company later put names to that start. Million Dollar Baby’s “Our Story” page, captured in 2014, said that Daniel and Maryann Fong founded the company in 1990, when their two children, Tracy and Teddy, were moving from cribs to toddler beds, and that Daniel took the name after reading what it cost to raise a child. The same page said Million Dollar Baby’s first crib was the Jenny Lind crib, and that Tracy and Teddy Fong were by then running the business.

DaVinci came later. The brand’s own “About” page, captured in 2012, said: “In 2000, DaVinci Decor was established with close ties to Million Dollar Baby,” bringing MDB’s name to “the world of e-commerce.” It described DaVinci Decor as offering “value driven, style conscious baby and children’s furniture at the click of a button,” furniture “primed for delivery and ease of online shopping.” The same page credited the company’s “track record with our factories” for its pricing and said all of its cribs were made of hardwood from New Zealand.

The 2012 site made the family relationship plain in its footer. Under the line “By MDB: A family company,” it listed five sister brands: Million Dollar Baby, DaVinci Decor, Nurseryworks, Franklin & Ben and Babyletto. A Million Dollar Baby page from 2009 called that brand “our first born,” the original name in what the company called “the MDB family.” The copyright line then read “DaVinci Decor”; the shorter DaVinci name, with its website at davincibaby.com, has since taken over.

Cribs with names, finishes with names.

DaVinci presents its range as named collections. The 2026 davincibaby.com sorts its furniture into convertible cribs, mini cribs and bassinets, conversion kits, seating, dressers and changers, kids’ furniture, mattresses and toddler beds, and lists collections with short first names: Kalani, Jenny Lind, Anders, Autumn, Charlie, Emmet, Fairway, Grove, Jayden, Meadow, Piedmont and Otto among them. The company describes the Kalani crib and the “vintage-inspired” Jenny Lind crib as its signature designs. A separate section sells conversion kits, which turn its convertible cribs into toddler beds and full-size beds.

Finish is part of the identity. The site sells wood and fabric swatches and touch-up pens matched to its finishes, and the CPSC’s 2020 description of a DaVinci bassinet lists it in grey, espresso, natural and white.

The wordmark has changed with the name. On the current website the brand is styled “daVinci”, with a lowercase d, and the footer reads “daVinci Baby, inc.” The company has also added a licensed range: alongside its own collections the 2026 site sells Carter’s by daVinci, a set of cribs, dressers and toddler beds named Adrian, Arlo, Colby, Dakota and others, carrying the name of the American childrenswear company that also owns Skip Hop.

Design and documentation.

Nursery-furniture brands sit at a particular point in family life: they make the pieces that fill a room before a child arrives, and some go on to make the beds, desks and chairs that follow. Some began as family workshops or wholesalers; others started as design studios, online shops or offshoots of older companies, and a single name can be sold everywhere from a department store to a registry list to its own website.

A nursery-furniture brand’s identity is usually carried less by a logo than by the furniture itself — the names given to its cribs and collections, its wood finishes and fabrics, and the way a whole room is styled and photographed. The companies behind these names may have changed hands, widened their ranges or moved where their furniture is made since they started.

That makes the plain questions worth asking: who started each brand, who owns it now, and where its furniture is actually made. Each guide separates what independent, dated sources record from what the company says about itself, and marks plainly what rests only on the company’s own word.

A family brand inside a family of brands.

DaVinci has stayed inside the group it came from. The 2012 site described Million Dollar Baby as “a family company,” and the company’s own pages have presented DaVinci, Babyletto and Million Dollar Baby as siblings rather than as separate businesses. The CPSC names the company behind the brand as Bexco Enterprises, doing business as DaVinci — the same Bexco name that Million Dollar Baby said it had acquired in 1992.

On 9 July 2020 the CPSC announced a recall of DaVinci Bailey bassinets imported by Bexco Enterprises, doing business as DaVinci, of Pico Rivera, California, listing them as manufactured in Taiwan.

The group has treated its own logos as part of its family story. The 2014 Million Dollar Baby page set out a logo timeline: a first logo in 1992 that incorporated the classic Jenny Lind spindles, a smiling baby added in 1995, and a refinement in 2010. Those were Million Dollar Baby’s marks rather than DaVinci’s, but they show how closely the parent company tied its identity to the spindle crib that DaVinci still sells.

The visible parts of the identity are the first names given to its cribs, the names of its wood finishes and the lowercase “daVinci” wordmark. Its website groups a crib, dresser and glider into a single collection, so that a whole room can share one name, and it offers a “Shop the Style” section of styled nurseries alongside a crib buying guide and a seating buying guide.

For a design guide, DaVinci shows how a brand born to sell furniture online can build an identity from finishes and first names rather than from mascots. Compare Babyletto, its modern-design sister brand, and Delta Children, another American family-run crib maker. For this guide we use a natural oak and a soft sage with a serif, an unofficial interpretation; no product or logo is reproduced.

Keep DaVinci’s identity on hand — save it to a board in the Made Good inspiration library.