Twenty-eight brand guides to drinks without alcohol — zero-proof spirits and aperitifs, modern sodas and functional drinks.
The non-alcoholic category is young, and several of its pioneers have already been bought. These guides set out who owns each brand.
Owners
Seedlip and Ritual Zero Proof are owned by Diageo, and Fluère by Lucas Bols. Zevia is a Public Benefit Corporation listed on the NYSE, GT’s Kombucha is founder-owned, and Guayakí renamed itself Yerba Madre in 2025. Some have stopped: United Sodas is dormant, and Wilderton, which built the first US alcohol-free distillery, wound down.
How to use these guides
Each guide covers who owns the name today, where the products are made — by the maker’s own account and, where it differs, by other sources — and the brand’s visual identity. A company’s description of itself is attributed to the company, and where a business has closed we say so plainly. The table at the end gathers the essentials.
Modern drinks
Jarritos, Zevia, United Sodas, Club-Mate, Guayakí, GT’s Kombucha and Seedlip.
- Jarritos — The 1950 Mexican fruit-soda icon in the colourful glass bottle, produced by Novamex.
- Zevia — The stevia-sweetened zero-sugar soda, a Public Benefit Corporation on the NYSE.
- United Sodas — The colour-blocked design-darling soda, now dormant and not trading DTC.
- Club-Mate — The Bavarian yerba-mate soft drink and subcultural icon of hacker culture.
- Guayakí — The regenerative yerba-mate pioneer, renamed Yerba Madre in 2025.
- GT’s Kombucha — The founder-owned pioneer of US bottled kombucha, made in California since 1995.
- Seedlip — The botanical non-alcoholic spirit with the apothecary aesthetic, owned by Diageo.
Zero-proof spirits and aperitifs
Lyre’s, Ritual Zero Proof, Gnista, Three Spirit, Everleaf, Pentire and Figlia.
- Lyre’s — The Australian house that recreates classic spirits without the alcohol, named for a mimic bird.
- Ritual Zero Proof — The Chicago zero-proof spirit-alternative brand, now owned by Diageo.
- Gnista — The Swedish non-alcoholic spirits house made near Malmö, built on standalone flavour.
- Three Spirit — The London plant-based functional-drinks brand of Livener, Nightcap and Social.
- Everleaf — The botanical non-alcoholic aperitif founded by a conservation biologist, a B-Corp.
- Pentire — The botanical non-alcoholic spirit built on the plants of the Cornish headland.
- Figlia — The female-founded non-alcoholic Italian-style aperitivo of Fiore.
Non-alcoholic distillers
Wilderton, Feragaia, Fluère, Monday, Wilfred’s, The Pathfinder and Caleño.
- Wilderton — The Oregon botanical distiller that built the first US alcohol-free distillery, then wound down.
- Feragaia — The Scottish alcohol-free distiller of a land-and-sea botanical spirit, a B-Corp.
- Fluère — The Amsterdam non-alcoholic distilled-spirits house, now owned by Lucas Bols.
- Monday — The Southern California zero-proof brand of alcohol-free Gin, Whiskey and Mezcal.
- Wilfred’s — The founder-owned British non-alcoholic bittersweet aperitif of an engineer-inventor.
- The Pathfinder — The non-alcoholic hemp-and-root amaro with an Old-West apothecary look.
- Caleño — The female-founded non-alcoholic tropical spirit inspired by the founder’s Colombian roots.
Functional drinks
Hiyo, Sentia, Moment, Little Saints, Curious Elixirs, Impossibrew and Mother Root.
- Hiyo — The Los Angeles social tonic, a functional non-alcoholic seltzer of adaptogens and botanicals.
- Sentia — The UK botanical drink from GABA Labs, co-founded by neuroscientist David Nutt.
- Moment — The female-founded US adaptogen brand of botanical drinks built around calm.
- Little Saints — The female-founded Detroit brand of functional non-alcoholic spirits and cocktails.
- Curious Elixirs — The numbered non-alcoholic craft cocktails made in New York’s Hudson Valley.
- Impossibrew — The UK functional beer at 0.5%, built around a nootropic Social Blend.
- Mother Root — The female-founded British non-alcoholic ginger switchel aperitif.
At a glance: founding, owner and signature
Taken from each guide’s fact panel, as of October 2026. Ownership and production change; follow the link for sources and detail.
| Brand | Founded | Owner | Signature |
|---|---|---|---|
| Caleño | 2019 (London) | Female-founded, B-Corp | Tropical non-alc |
| Club-Mate | 1924 (Bavaria) | Brauerei Loscher | Mate soft drink |
| Curious Elixirs | 2015 (New York) | Founder-owned | Numbered cocktails |
| Everleaf | 2019 (London) | Independent, B-Corp | Botanical aperitifs |
| Feragaia | 2019 (Scotland) | Independent, B-Corp | Non-alc spirit |
| Figlia | ~2021 (New York) | Female-founded | Non-alc aperitivo |
| Fluère | ~2020 (Amsterdam) | Lucas Bols | Distilled non-alc |
| Gnista | ~2018 (Sweden) | Founder-led | Non-alc spirits |
| GT’s Kombucha | 1995 (Los Angeles) | Founder-owned | Kombucha |
| Guayakí | 1996 (California) | Renamed 2025 | Yerba mate |
| Hiyo | 2021 (Los Angeles) | Independent | Social tonic |
| Impossibrew | 2021 (UK) | Founder-led | Functional beer |
| Jarritos | 1950 (Mexico City) | Novamex | Mexican fruit soda |
| Little Saints | 2021 (Detroit) | Female-founded | Functional non-alc |
| Lyre’s | 2019 (Australia) | Venture-funded | Non-alc spirits |
| Moment | 2019 (USA) | Female-founded | Adaptogen drinks |
| Monday | US brand (California) | Independent | Spirit alternatives |
| Mother Root | UK (London) | Female-founded | Ginger switchel |
| Pentire | Cornwall (coast) | Founder-led | Botanical non-alc |
| Ritual Zero Proof | 2019 (Chicago) | Diageo | Spirit alternatives |
| Seedlip | 2014/15 (London) | Diageo | Non-alc spirit |
| Sentia | 2021 (UK) | GABA Labs | Botanical drink |
| The Pathfinder | 2021 (Seattle) | Stoli stake | Hemp-root amaro |
| Three Spirit | 2018 (London) | Independent, B-Corp | Functional elixirs |
| United Sodas | 2020 (USA) | Independent | Better-for-you soda |
| Wilderton | 2019 (Oregon) | See guide | Botanical distillates |
| Wilfred’s | 2018 (London) | Founder-owned | Bittersweet aperitif |
| Zevia | 2007 (Seattle) | Public (ZVIA) | Stevia soda |
Frequently asked questions
Who owns Seedlip?
Diageo, according to our guide.
What happened to Guayakí?
It renamed itself Yerba Madre in 2025, according to our guide.
Part of our Food & Beverage brand guidelines. See also all collections.