Pentire Brand Guidelines
The non-alcoholic spirit of the Cornish coast.
Aa
Two constants: a seafoam-teal palette and a coastal-sans register. Abstract homage — not a Pentire product or mark.
The non-alcoholic spirit of the Cornish coast
Pentire is the botanical non-alcoholic spirit built on the plants of the Cornish headland.
Pentire brings the round a place — the botanical non-alcoholic spirit inspired by the Cornish coast, built on coastal botanicals from the headland, whose expressions Adrift and Seaward carry a seafoam, seaside identity. Pentire makes non-alcoholic distilled botanical spirits, and its answer to a round about the zero-proof shelf is a coastal provenance: a drink of the Cornish plants and the sea. A brand, of the coast.
Its identity is the non-alcoholic spirit of the Cornish coast. Pentire’s coastal botanicals, its Cornish identity and its ocean mission are the story here. A brand, coastal. The non-alcoholic spirit of the Cornish coast.
(Honest notes, so the story stays precise, and this is an alcohol alternative, framed as commentary. Pentire — at pentiredrinks.com, which carries a New York Times top-rated badge, its on-site claim — makes non-alcoholic distilled botanical spirits, Adrift and Seaward, plus a Coastal Spritz and ready-to-drink cans, using coastal botanicals from the Cornish headland. Its founder is Alistair Frost, with an origin story of surfing and foraging the Cornish hedgerows, and we name Alistair Frost, not any other name. On its founding year — often reported as 2019 — we could not confirm it on the site, so we attribute or hedge it. On where it is made — a theme of this vein — the exact manufacturing location is not stated, so we frame the Cornish connection as identity, inspiration and botanical sourcing, rather than asserting the drink is made in Cornwall. On its mission, which we attribute to the brand: it cites 1% for the Planet, a B-Corp status we frame carefully, plastic-free packaging, carbon-neutral delivery and monthly giving to ocean protection. On ownership, it is independent and founder-led, and a co-owners line elsewhere on the site refers to a specific venue partnership, which we do not overstate. Pentire is a real Cornish place name, Pentire Head, which we do not imply the brand owns. Its name and bottle are IP we describe but do not reproduce; there is no official brand hex; these tones are an unofficial interpretation. This is design commentary.)
Colour
Pentire lives in a seafoam teal. Click a swatch to copy the hex.
Pentire’s identity is coastal, botanical and seafoam — a seafoam teal, an ink, a sea glass, a deep teal, and a paper. The palette leans seafoam teal and sea glass: a cool, coastal register that nods to the Cornish sea and a coastal botanical rather than a loud palette. It signals a coastal non-alc spirit. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation, not first-party colours.
The lesson is a seafoam teal signals a coastal, botanical identity. Pentire’s world is a coastal, made object. For designers, it is a reminder that a seafoam teal and a soft sea glass can carry a drink brand — the tone of the Cornish coast. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: root in a place; source its plants; attribute a mission; and treat any single hex as unofficial.
Typography
The register is a coastal sans — Cornish, botanical, plain.
Pentire’s identity carries a Cornish, botanical, plain spirit — a coastal non-alc spirit, not a fashion. A coastal sans captures the mood: clean, coastal and confident, the register of a seaside brand. Set in a seafoam-teal palette, the coastal sans feels Cornish and botanical — exactly the personality Pentire carries. It is a place rather than a logo, mirroring botanical and sea. (Pentire’s real bottle is a thing we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a coastal-sans spirit,” shown here in a stand-in. The type behaves like the brand: Cornish, botanical and plain.
Aa
A coastal-sans spirit — Cornish and botanical. (Specimen set in Manrope, a coastal-sans STAND-IN; NOT the Pentire logo.)
The zero-proof shelf
Pentire stands for the non-alcoholic spirit of the Cornish coast.
Pentire brings the round a place. A seafoam-teal palette, a coastal sans and coastal botanicals make one thing — the non-alcoholic spirit of the Cornish coast — the whole identity: coastal, botanical and seafoam. The Cornish coast is the provenance, and the ocean mission is the meaning. The point is a botanical non-alcoholic spirit built on the plants of the Cornish headland.
Put to work, the identity is a coastal provenance told straight, as design. A maker in this spirit would root in a place, source its plants, and attribute a mission. A reader in this spirit would keep the facts right: Pentire makes Adrift and Seaward non-alcoholic botanical spirits from Cornish coastal botanicals; its founder is Alistair Frost; its founding year, often reported as 2019, is not confirmed on the site; its manufacturing location is not stated, so the Cornish tie is identity and sourcing, not an asserted made-in-Cornwall; and its mission claims, 1% for the Planet, B-Corp, plastic-free, ocean giving, are attributed to the brand. Pentire sits in the round’s botanical and B-Corp thread with Everleaf and Three Spirit. The honest editorial moves are to name Alistair Frost, to hedge the founding year, to frame the Cornish tie as identity not production, and to attribute the mission. The lesson Pentire teaches is that a place can be a whole identity, and honesty about production keeps it credible.
For designers and brand-builders, Pentire continues the zero-proof shelf: root in a place — and source its plants. The lessons: build a brand on a coastal place; use its botanicals; frame a place as identity when production is undisclosed; attribute mission claims; and never reproduce a bottle. It is also a reminder to stay precise: Pentire is the botanical non-alcoholic spirit built on the plants of the Cornish headland — with the palette here an unofficial interpretation. Read that way, Pentire is less a bottle than a coast: a Cornish non-alc spirit. The lesson for a brand is that a place and honest production reinforce each other, and framing the Cornish tie keeps the story earned. Pentire made the-non-alcoholic-spirit-of-the-Cornish-coast the identity — proof that a place can define a brand.
Explore & save
Keep Pentire’s identity on hand — save it to a board in the Made Good inspiration library.
Pentire identity set
Pin the seafoam-teal palette and the coastal-sans register to your own board.



