Brand Guidelines
Brand guideline breakdowns for hundreds of brands — the colour palettes, typefaces, logos and design systems that define them, each with honest notes on who owns the brand and where its products are made. Browse the collection below, from heritage names to modern challengers across audio, eyewear, appliances, outdoor gear, tools and more.
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Oracle Brand Guidelines: The Red Wordmark
Brand Guidelines · Field Guide Oracle Brand Guidelines One red word, essentially unchanged for four decades — and a company named after…
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Heineken Brand Guidelines: The Red Star & Smiling E’s
Brand Guidelines · Field Guide Heineken Brand Guidelines A green bottle, a red star, and three little letters tilted back to make…
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Volvo Brand Guidelines: The Iron Mark & Safety
Brand Guidelines · Field Guide Volvo Brand Guidelines An ancient symbol for iron, a diagonal bar that used to hold a badge…
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Intel Brand Guidelines: The Dropped E & the Spark
Brand Guidelines · Field Guide Intel Brand Guidelines A logo with a letter that fell below the line — and a jingle…
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Ford Brand Guidelines: The Blue Oval
Brand Guidelines · Field Guide Ford Brand Guidelines A cursive script inside a blue oval — one of the oldest, steadiest marks…
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Pepsi Brand Guidelines: The Globe & the Cola Wars
Brand Guidelines · Field Guide Pepsi Brand Guidelines A red-white-and-blue circle that has been redrawn more often, and more expensively, than almost…
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NBA Brand Guidelines: The Logoman
Brand Guidelines · Field Guide NBA Brand Guidelines A red-white-and-blue silhouette that everyone knows is a specific player — and the league…
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MoMA Brand Guidelines: Franklin Gothic, Refined
Brand Guidelines · Field Guide MoMA Brand Guidelines One of the world’s most famous logos is, in the design trade’s own joke,…
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USPS Brand Guidelines: The Sonic Eagle
Brand Guidelines · Field Guide USPS Brand Guidelines An eagle’s head leaning into the wind — a 250-year-old institution’s bid to look…
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National Park Service Brand Guidelines: Arrowhead & Unigrid
Brand Guidelines · Field Guide National Park Service Brand Guidelines A brown arrowhead and a black title band — two of the…
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Sesame Street Brand Guidelines: The Street Sign
Brand Guidelines · Field Guide Sesame Street Brand Guidelines The most famous address in children’s television is a green street sign —…
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Cartoon Network Brand Guidelines: The Checkerboard
Brand Guidelines · Field Guide Cartoon Network Brand Guidelines A kids’ channel that made its logo out of the two least playful…