Brand Guidelines
Brand guideline breakdowns for hundreds of brands — the colour palettes, typefaces, logos and design systems that define them, each with honest notes on who owns the brand and where its products are made. Browse the collection below, from heritage names to modern challengers across audio, eyewear, appliances, outdoor gear, tools and more.
-
IBM Brand Guidelines: Logo, Colours & IBM Plex
Brand Guidelines · Field Guide IBM Brand Guidelines Eight bars by a design legend, one electric blue, and a typeface IBM gave…
-
Spotify Brand Guidelines: Colours, Logo & Font
Brand Guidelines · Field Guide Spotify Brand Guidelines A brand built for the dark: one green, one circle, and a mood that…
-
Government of Canada Brand Guidelines: FIP Explained
Brand Guidelines · Field Guide Government of Canada Brand Guidelines One wordmark, two languages, and the Federal Identity Program that made a…
-
Coca-Cola Brand Guidelines: Colors, Fonts & Logo
Brand Guidelines · Field Guide Coca-Cola Brand Guidelines One red, one script, and 140 years of not changing them — the most…
-
NASA Brand Guidelines: Logos, Colors & Fonts
Brand Guidelines · Field Guide NASA Brand Guidelines Two logos, one typeface, and the 1975 manual that made a space agency look…