Brand Guidelines
Brand guideline breakdowns for hundreds of brands — the colour palettes, typefaces, logos and design systems that define them, each with honest notes on who owns the brand and where its products are made. Browse the collection below, from heritage names to modern challengers across audio, eyewear, appliances, outdoor gear, tools and more.
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Bee’s Wrap Brand Guidelines: Beeswax Food Wrap, the Vermont Origin & B Corp Values
Brand Guidelines · Field Guide Bee’s Wrap Brand Guidelines A wrap you warm in your hands — beeswax and cotton, a Vermont…
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Stasher Brand Guidelines: The Silicone Bag, the Pinch-Loc Seal & the Ziploc Irony
Brand Guidelines · Field Guide Stasher Brand Guidelines The reusable bag that replaced plastic — platinum silicone, a pinch-seal, and a very…
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Joseph Joseph Brand Guidelines: Twin Founders, Colour-Coded Design & Clever Housewares
Brand Guidelines · Field Guide Joseph Joseph Brand Guidelines Twin brothers, doubled name — colourful, clever housewares that solve everyday kitchen problems…
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Rubbermaid Brand Guidelines: From Balloons to the Blue Dustpan & Newell Ownership
Brand Guidelines · Field Guide Rubbermaid Brand Guidelines From balloons to a blue dustpan — durable, utilitarian household goods and a century…
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Pyrex Brand Guidelines: The 1915 Glass, the Borosilicate Question & Corning Heritage
Brand Guidelines · Field Guide Pyrex Brand Guidelines Glass you can bake in — a 1915 kitchen experiment, a century of heritage,…
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Tupperware Brand Guidelines: The Burping Seal, the Party Model & Brownie Wise
Brand Guidelines · Field Guide Tupperware Brand Guidelines The burp that sealed it — an airtight lid, a party that built a…
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Spyderco Brand Guidelines: The Round Hole, the Pocket Clip & Function-First Design
Brand Guidelines · Field Guide Spyderco Brand Guidelines Function first — the round hole that changed the folding knife, the pocket clip,…
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Benchmade Brand Guidelines: The Butterfly, the AXIS Lock & American EDC
Brand Guidelines · Field Guide Benchmade Brand Guidelines Made to be carried — a butterfly-knife heritage, the smooth AXIS lock, and premium…
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Sabatier Brand Guidelines: The Name No One Owns, Thiers Forging & the Maker’s Emblem
Brand Guidelines · Field Guide Sabatier Brand Guidelines A heritage name no one owns — forged in Thiers, shared by many makers,…
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MAC Knife Brand Guidelines: The Chef’s Secret, the Thin Sharp Blade & Seki Craft
Brand Guidelines · Field Guide MAC Knife Brand Guidelines The chef’s secret — a thin, hard, razor-sharp Seki blade that quietly wins…
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Shun Brand Guidelines: Damascus-Clad Blades, Seki Craft & the Meaning of ‘Shun’
Brand Guidelines · Field Guide Shun Brand Guidelines Peak perfection in steel — Damascus-clad blades from Seki, a warm wood handle, and…
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Global Brand Guidelines: The Seamless-Look Knife, the Dimpled Handle & Japanese Design
Brand Guidelines · Field Guide Global Brand Guidelines A design icon in stainless — a seamless-looking blade, a dimpled sand-filled handle, and…