Brand Guidelines
Brand guideline breakdowns for hundreds of brands — the colour palettes, typefaces, logos and design systems that define them, each with honest notes on who owns the brand and where its products are made. Browse the collection below, from heritage names to modern challengers across audio, eyewear, appliances, outdoor gear, tools and more.
-
Cassina Brand Guidelines: The Le Corbusier License, i Maestri & Italian Modernism
Brand Guidelines · Field Guide Cassina Brand Guidelines Italian modernism, licensed and made — the authorized home of Le Corbusier, Ponti and…
-
Globe-Trotter Brand Guidelines: Vulcanised Fibreboard, the Elephant Test & British Heritage
Brand Guidelines · Field Guide Globe-Trotter Brand Guidelines Established 1897 — handmade British luggage in vulcanised fibreboard, strong enough for an elephant.…
-
Zero Halliburton Brand Guidelines: The Aluminum Case, Apollo Moon Samples & Industrial Design
Brand Guidelines · Field Guide Zero Halliburton Brand Guidelines The original aluminum case — ribbed, machined and rugged, from oilfields to the…
-
Matador Brand Guidelines: Packable Ultralight Travel Gear, the Pocket Blanket & a Kitchen-Table Start
Brand Guidelines · Field Guide Matador Brand Guidelines Explore without limits — ultralight, packable travel gear engineered to stuff into almost nothing.…
-
Crumpler Brand Guidelines: Melbourne Messenger Bags, Quirky Names & the Dreadlocked Logo
Brand Guidelines · Field Guide Crumpler Brand Guidelines Quirky, colourful, tough — Melbourne messenger bags with irreverent names and a dreadlocked mascot.…
-
Côte&Ciel Brand Guidelines: ‘Coast & Sky’, the Isar Backpack & Architectural Design
Brand Guidelines · Field Guide Côte&Ciel Brand Guidelines Coast & sky — architectural, asymmetric backpacks folded from geometric surfaces, beautifully alien. Made…
-
Sandqvist Brand Guidelines: Scandinavian Minimalism, City-and-Forest Bags & Repairability
Brand Guidelines · Field Guide Sandqvist Brand Guidelines For the city and the forest — Scandinavian minimalism, canvas and leather, built to…
-
Lowe Alpine Brand Guidelines: The Internal-Frame Inventor, the Sternum Strap & Alpine Heritage
Brand Guidelines · Field Guide Lowe Alpine Brand Guidelines The internal frame, invented — alpine packs from a climbing family who changed…
-
Aer Brand Guidelines: Gym-to-Office Minimalism, the Duffel Pack & ‘Move Smarter’
Brand Guidelines · Field Guide Aer Brand Guidelines Move smarter — sleek, minimalist black bags built for the gym-to-office-to-travel modern professional. Made…
-
Kelty Brand Guidelines: The Aluminum-Frame Pioneer, the Hip Belt & ‘Built for Play’
Brand Guidelines · Field Guide Kelty Brand Guidelines Built for play — the garage-born pioneer of the modern external-frame pack and the…
-
Manhattan Portage Brand Guidelines: The Red Skyline Label, NYC Messenger Bags & ‘New York Tough’
Brand Guidelines · Field Guide Manhattan Portage Brand Guidelines New York Tough — the red skyline label, born on the gritty streets…
-
Freitag Brand Guidelines: Upcycled Truck-Tarp Bags, One-of-a-Kind Design & Swiss Circularity
Brand Guidelines · Field Guide Freitag Brand Guidelines You don’t choose the colour, the truck did — one-of-a-kind bags upcycled from used…