Brand Guidelines
Brand guideline breakdowns for hundreds of brands — the colour palettes, typefaces, logos and design systems that define them, each with honest notes on who owns the brand and where its products are made. Browse the collection below, from heritage names to modern challengers across audio, eyewear, appliances, outdoor gear, tools and more.
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Muuto Brand Guidelines: New Nordic Design, ‘New Perspectives’ & the MillerKnoll Era
Brand Guidelines · Field Guide Muuto Brand Guidelines New perspectives on Nordic design — the Scandinavian tradition, reimagined with new materials and…
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Ligne Roset Brand Guidelines: The Togo Sofa, French Family Design & an Umbrella-Parts Origin
Brand Guidelines · Field Guide Ligne Roset Brand Guidelines Sit low, French and frameless — the all-foam Togo sofa, from a family…
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B&B Italia Brand Guidelines: The UP Chair, Polyurethane Foam & the C&B Origin
Brand Guidelines · Field Guide B&B Italia Brand Guidelines Foam made sculptural — the UP chair born to travel in a vacuum…
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Emeco Brand Guidelines: The Navy Chair, Recycled Aluminum & the 150-Year Chair
Brand Guidelines · Field Guide Emeco Brand Guidelines The 150-year chair — a recycled-aluminum Navy chair, welded from scrap over 77 hand…
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Vitsœ Brand Guidelines: Dieter Rams, the 606 Shelving System & ‘Less, But Better’
Brand Guidelines · Field Guide Vitsœ Brand Guidelines Less, but better — the home of Dieter Rams, and a shelving system built…
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Thonet Brand Guidelines: Bentwood, Chair No. 14 & the First Mass-Produced Furniture
Brand Guidelines · Field Guide Thonet Brand Guidelines Bent from beech — the coffee-house chair that became the first mass-produced furniture, flat-packed…
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Marimekko Brand Guidelines: The Unikko Poppy, Bold Finnish Prints & Armi Ratia
Brand Guidelines · Field Guide Marimekko Brand Guidelines Prints that make people happy — bold Finnish colour, the Unikko poppy, and a…
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Tom Dixon Brand Guidelines: Welded Salvage, the S-Chair & Industrial British Lighting
Brand Guidelines · Field Guide Tom Dixon Brand Guidelines From welded scrap to molten metal — a self-taught British designer who made…
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USM Brand Guidelines: The Haller Modular System, the Chrome Ball & Golden Yellow
Brand Guidelines · Field Guide USM Brand Guidelines Ball, tube, panel — a Swiss modular system, endlessly reconfigurable, with an iconic Golden…
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Normann Copenhagen Brand Guidelines: The Norm 69 Lamp, Playful Design & a Cinema Flagship
Brand Guidelines · Field Guide Normann Copenhagen Brand Guidelines Playful, functional Danish design — a lamp you build yourself from 69 leaves,…
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Gubi Brand Guidelines: Design Treasure-Hunting, the Beetle Chair & Moody Re-Editions
Brand Guidelines · Field Guide Gubi Brand Guidelines Where history meets right now — moody, jewel-toned design that revives lost icons and…
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Carl Hansen & Søn Brand Guidelines: The Wishbone Chair, Wegner & Danish Craft
Brand Guidelines · Field Guide Carl Hansen & Søn Brand Guidelines Danish craft since 1908 — Hans Wegner’s Wishbone Chair, hand-woven in…