Brand Guidelines
Brand guideline breakdowns for hundreds of brands — the colour palettes, typefaces, logos and design systems that define them, each with honest notes on who owns the brand and where its products are made. Browse the collection below, from heritage names to modern challengers across audio, eyewear, appliances, outdoor gear, tools and more.
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Formula 1 Brand Guidelines: The 2017 Rebrand
Brand Guidelines · Field Guide Formula 1 Brand Guidelines A rebrand that scrapped one of sport’s most-loved logos for a mark built…
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Android Brand Guidelines: The Robot, Green & Roboto
Brand Guidelines · Field Guide Android Brand Guidelines A friendly green robot that Google let the whole world remix — plus an…
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Yahoo Brand Guidelines: Pentagram’s Amplification Mark
Brand Guidelines · Field Guide Yahoo Brand Guidelines A purple exclamation point tilted at a precise 22.5 degrees — the whole rebrand…
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Atlassian Brand Guidelines: One A, Three Meanings
Brand Guidelines · Field Guide Atlassian Brand Guidelines One blue “A” that reads three ways at once — a mountain to climb,…
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The Economist Brand Guidelines: The Red Box
Brand Guidelines · Field Guide The Economist Brand Guidelines One fire-engine-red rectangle, an anonymous house voice, and a weekly magazine that insists…
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The New York Times Brand Guidelines: Masthead & Type
Brand Guidelines · Field Guide The New York Times Brand Guidelines A blackletter nameplate that has barely changed since 1851, a signature…
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MTV Brand Guidelines: The Logo Built to Change
Brand Guidelines · Field Guide MTV Brand Guidelines The logo that was designed to never stay the same — one fixed shape,…
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Penguin Books Brand Guidelines: The Tri-Band Grid
Brand Guidelines · Field Guide Penguin Books Brand Guidelines A sixpenny paperback, three horizontal bands, and a grid so good it turned…
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Burger King Brand Guidelines: The 2021 Retro Rebrand
Brand Guidelines · Field Guide Burger King Brand Guidelines The 2021 rebrand that went backwards to move forwards — ditching gloss and…
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The Guardian Brand Guidelines: Egyptian Type & the Pillars
Brand Guidelines · Field Guide The Guardian Brand Guidelines A two-century-old liberal newspaper, a home-grown Egyptian typeface, and a palette organised into…
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Firefox Brand Guidelines: The Flame, Zilla Slab & moz://a
Brand Guidelines · Field Guide Firefox Brand Guidelines A warm gradient, an open-source slab serif, and a fox that quietly stopped being…
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National Geographic Brand Guidelines: The Yellow Frame
Brand Guidelines · Field Guide National Geographic Brand Guidelines A yellow rectangle that started life as a decorative magazine border — and…