Brand Guidelines
Brand guideline breakdowns for hundreds of brands — the colour palettes, typefaces, logos and design systems that define them, each with honest notes on who owns the brand and where its products are made. Browse the collection below, from heritage names to modern challengers across audio, eyewear, appliances, outdoor gear, tools and more.
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Figma Brand Guidelines: The Five Colours, Logo & Font
Brand Guidelines · Field Guide Figma Brand Guidelines Five colours, five shapes, one browser-native design tool — a mark that’s a little…
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McDonald’s Brand Guidelines: The Arches, Colours & Type
Brand Guidelines · Field Guide McDonald’s Brand Guidelines The most recognised logo on earth started life as a building — two golden…
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Uber Brand Guidelines: Black, White & Uber Move
Brand Guidelines · Field Guide Uber Brand Guidelines Black, white, and one blue — the identity a restless company finally arrived at…
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Amazon Brand Guidelines: The Smile, Colours & Ember
Brand Guidelines · Field Guide Amazon Brand Guidelines One orange, one dark ink, and a smile hiding a promise: everything, from a…
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Discord Brand Guidelines: Blurple, Colours & Font
Brand Guidelines · Field Guide Discord Brand Guidelines A blue-purple with its own nickname, a friendly mascot, and a custom font built…
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Starbucks Brand Guidelines: The Siren, Green & Type
Brand Guidelines · Field Guide Starbucks Brand Guidelines A forest green, a mythical siren, and a logo so famous the company dropped…
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Stripe Brand Guidelines: Blurple, Gradients & Type
Brand Guidelines · Field Guide Stripe Brand Guidelines A blue-purple you’ll recognise anywhere, and a gradient so influential it became the default…
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Slack Brand Guidelines: Aubergine, Colours & Logo
Brand Guidelines · Field Guide Slack Brand Guidelines A rich aubergine, four bright accents, and the rebrand that tamed one of tech’s…
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Airbnb Brand Guidelines: The Bélo, Rausch & Cereal
Brand Guidelines · Field Guide Airbnb Brand Guidelines A coral named after a street, a symbol anyone can draw, and a typeface…
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Google Brand Guidelines: The Four Colours, Logo & Font
Brand Guidelines · Field Guide Google Brand Guidelines Four primary colours, a geometry of near-perfect circles, and the courage to restart from…
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Mailchimp Brand Guidelines: Cavendish Yellow, Font & Freddie
Brand Guidelines · Field Guide Mailchimp Brand Guidelines A screaming yellow, a 1920s typeface, and a winking chimp — proof that “friendly”…
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GOV.UK Brand Guidelines: Colours, Font & Design System
Brand Guidelines · Field Guide GOV.UK Brand Guidelines One design system runs an entire government’s websites — and its typeface came off…