Brand Guidelines
Brand guideline breakdowns for hundreds of brands — the colour palettes, typefaces, logos and design systems that define them, each with honest notes on who owns the brand and where its products are made. Browse the collection below, from heritage names to modern challengers across audio, eyewear, appliances, outdoor gear, tools and more.
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Megane Super Brand Guidelines: An Odawara Glasses Chain, a 2014 Reset and a Zoff Sister
Brand Guidelines · Field Guide Megane Super Brand Guidelines An Odawara glasses chain that reset itself in 2014. Made Good Designs ·…
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Zoff Brand Guidelines: A Shimokitazawa Glasses Shop, Intermestic and Megane Super
Brand Guidelines · Field Guide Zoff Brand Guidelines A Shimokitazawa glasses shop that became a listed Tokyo chain. Made Good Designs ·…
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Instrumentarium Brand Guidelines: A 1900 Helsinki Supplier Turned Finnish Optical Chain
Brand Guidelines · Field Guide Instrumentarium Brand Guidelines A Helsinki supplier of 1900 whose name now hangs over a Finnish optical chain.…
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Synsam Brand Guidelines: A 1968 Opticians’ Alliance, Profil Optik and a Frösön Frame Works
Brand Guidelines · Field Guide Synsam Brand Guidelines A 1968 alliance of Swedish opticians that became a Nordic chain with its own…
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Pet Circle Brand Guidelines: Paws for Life, a 2011 Sydney Start & a Pet’s-Nose Logo
Brand Guidelines · Field Guide Pet Circle Brand Guidelines Paws for Life, a Sydney start-up shipping bulky pet food, and a logo…
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Maskota Brand Guidelines: The Tawil Brothers’ 1994 +KOTA Store & a 2023 Bankruptcy
Brand Guidelines · Field Guide Maskota Brand Guidelines From aquarium fish to a national pet-supplies chain, and through a Mexico City insolvency…
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Petlove Brand Guidelines: The 1999 PetSuperMarket Web Store That Grew Into Street Shops
Brand Guidelines · Field Guide Petlove Brand Guidelines The 1999 PetSuperMarket web store that grew into street shops. Made Good Designs ·…
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Cobasi Brand Guidelines: A 1985 São Paulo Farm Store Turned Pet, Home & Garden Chain
Brand Guidelines · Field Guide Cobasi Brand Guidelines A 1985 São Paulo farm store turned pet, home and garden chain. Made Good…
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Pet Lovers Centre Brand Guidelines: A 1973 Singapore Pet Chain, Burp!, Trustie & Franchises
Brand Guidelines · Field Guide Pet Lovers Centre Brand Guidelines A 1973 Scotts Road pet shop that became a Southeast Asian chain.…
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Musti Brand Guidelines: A 1988 Tampere Pet Shop, Arken Zoo, EQT and Sonae
Brand Guidelines · Field Guide Musti Brand Guidelines A Tampere pet shop of 1988 that became a seven-country pet care group. Made…
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Animalis Brand Guidelines: The 1998 French Pet Chain From the Truffaut Fold to Emefin
Brand Guidelines · Field Guide Animalis Brand Guidelines The 1998 French pet chain, from the Truffaut fold to Emefin. Made Good Designs…
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Kiwoko Brand Guidelines: Masquepet’s Madrid Pet Chain, 2007 Stores and the IskayPet Group
Brand Guidelines · Field Guide Kiwoko Brand Guidelines Masquepet’s Madrid pet chain, from 2007 stores to the IskayPet group. Made Good Designs…