Brand Guidelines
Brand guideline breakdowns for hundreds of brands — the colour palettes, typefaces, logos and design systems that define them, each with honest notes on who owns the brand and where its products are made. Browse the collection below, from heritage names to modern challengers across audio, eyewear, appliances, outdoor gear, tools and more.
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Bank Alfalah Brand Guidelines: From Three BCCI Branches to a Karachi Bank Since 1997
Brand Guidelines · Field Guide Bank Alfalah Brand Guidelines A Karachi bank built from three branches and a new name in 1998.…
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Allied Bank Brand Guidelines: Australasia Bank, Lahore 1942 & an Islamic Banking Turn
Brand Guidelines · Field Guide Allied Bank Brand Guidelines A 1942 Lahore bank that changed its name, its owners and its banking…
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UBL Brand Guidelines: Karachi 1959, the 1974 Nationalisation & a 2002 Sale to Bestway
Brand Guidelines · Field Guide UBL Brand Guidelines A 1959 Karachi bank with a family of sub-brands. Made Good Designs · Design…
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Meezan Bank Brand Guidelines: A 1997 Investment Bank Turned Pakistan’s Islamic Lender
Brand Guidelines · Field Guide Meezan Bank Brand Guidelines A 1997 investment bank turned Pakistan’s Islamic lender. Made Good Designs · Design…
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MCB Bank Brand Guidelines: Muslim Commercial Bank’s 1947 Start, 1991 Sale & a 2005 Name
Brand Guidelines · Field Guide MCB Bank Brand Guidelines A 1947 bank that shortened its name and moved its head office to…
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HBL Brand Guidelines: Habib Bank’s 1941 Bombay Start, a 1947 Move to Karachi & AKFED
Brand Guidelines · Field Guide HBL Brand Guidelines A 1941 Bombay bank that moved to Karachi in 1947 and now carries three…
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TEB Brand Guidelines: Kocaeli Halk Bankası 1927, BNP Paribas & the 2011 Fortis Merger
Brand Guidelines · Field Guide TEB Brand Guidelines A provincial bank from İzmit that became a national bank with a French partner.…
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Enpara Brand Guidelines: A 2012 Branchless Bank, Demerged From QNB in 2025
Brand Guidelines · Field Guide Enpara Brand Guidelines A bank without branches, built inside another bank and then set free. Made Good…
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DenizBank Brand Guidelines: A 1938 Maritime Name, Zorlu, Dexia, Sberbank & Emirates NBD
Brand Guidelines · Field Guide DenizBank Brand Guidelines The sea bank: one word carried through four owners since 1997. Made Good Designs…
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QNB Türkiye Brand Guidelines: Finansbank’s 1987 Start, a 2016 Purchase & the 2024 Rename
Brand Guidelines · Field Guide QNB Türkiye Brand Guidelines From Finansbank to QNB: an Istanbul bank that took its owner’s name in…
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VakıfBank Brand Guidelines: A 1954 Foundations Bank & a Yellow-and-Black Volleyball Club
Brand Guidelines · Field Guide VakıfBank Brand Guidelines A bank for foundation money, and a club in yellow and black. Made Good…
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Ziraat Bankası Brand Guidelines: 1863 Homeland Funds, an 1888 Charter & a Redrawn Logo
Brand Guidelines · Field Guide Ziraat Bankası Brand Guidelines From wooden village cases to two towers in Istanbul. Made Good Designs ·…