Brand Guidelines
Brand guideline breakdowns for hundreds of brands — the colour palettes, typefaces, logos and design systems that define them, each with honest notes on who owns the brand and where its products are made. Browse the collection below, from heritage names to modern challengers across audio, eyewear, appliances, outdoor gear, tools and more.
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Johnson Level Brand Guidelines: The American Level Owned by Sweden’s Hultafors Group
Brand Guidelines · Field Guide Johnson Level Brand Guidelines The American level owned by Sweden’s Hultafors Group. Made Good Designs · Design…
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Sola Brand Guidelines: The Austrian “Made in Austria” Level
Brand Guidelines · Field Guide Sola Brand Guidelines The Austrian “Made in Austria” level. Made Good Designs · Design DeskEditorial reference5 min…
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Empire Level Brand Guidelines: The American Level Owned by Milwaukee Tool
Brand Guidelines · Field Guide Empire Level Brand Guidelines The American level owned by Milwaukee Tool. Made Good Designs · Design DeskEditorial…
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Stabila Brand Guidelines: The German Family Firm Behind the Yellow Level
Brand Guidelines · Field Guide Stabila Brand Guidelines The German family firm behind the yellow level. Made Good Designs · Design DeskEditorial…
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Xtend & Climb Brand Guidelines: The Telescoping Ladder From Core Distribution
Brand Guidelines · Field Guide Xtend & Climb Brand Guidelines The telescoping ladder from Core Distribution. Made Good Designs · Design DeskEditorial…
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Cosco Brand Guidelines: The Step Stool Owned by Dorel, Not COSCO Shipping
Brand Guidelines · Field Guide Cosco Brand Guidelines The step stool owned by Dorel, not COSCO shipping. Made Good Designs · Design…
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Bauer Brand Guidelines: The Harbor Freight Ladder, Not the Hockey Brand
Brand Guidelines · Field Guide Bauer Brand Guidelines The Harbor Freight ladder, not the hockey brand. Made Good Designs · Design DeskEditorial…
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Gorilla Ladders Brand Guidelines: The Home Depot Ladder Made by Tricam
Brand Guidelines · Field Guide Gorilla Ladders Brand Guidelines The Home Depot ladder made by Tricam. Made Good Designs · Design DeskEditorial…
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Louisville Ladder Brand Guidelines: The American Ladder With a Mexican Parent
Brand Guidelines · Field Guide Louisville Ladder Brand Guidelines The American ladder with a Mexican parent. Made Good Designs · Design DeskEditorial…
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Little Giant Brand Guidelines: The Family-Run Multi-Position Ladder
Brand Guidelines · Field Guide Little Giant Brand Guidelines The family-run multi-position ladder. Made Good Designs · Design DeskEditorial reference5 min read…
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Werner Brand Guidelines: America’s Dominant Ladder, Private-Equity-Owned
Brand Guidelines · Field Guide Werner Brand Guidelines America’s dominant ladder, private-equity-owned. Made Good Designs · Design DeskEditorial reference5 min read FIG…
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Oklahoma Joe’s Brand Guidelines: The Offset Smoker Now Owned by Char-Broil
Brand Guidelines · Field Guide Oklahoma Joe’s Brand Guidelines The offset smoker now owned by Char-Broil. Made Good Designs · Design DeskEditorial…