Food & Beverage

Brand Guidelines · Field Guide Absolut Brand Guidelines A bottle with no label — and the ad campaign that turned that bottle…

Brand Guidelines · Field Guide Toblerone Brand Guidelines A bear hidden in a mountain, a triangle borrowed from a cabaret — and…

Brand Guidelines · Field Guide Kellogg’s Brand Guidelines A red signature scrawled across a cereal box — and one of the earliest…

Brand Guidelines · Field Guide Jack Daniel’s Brand Guidelines A black label, a square bottle, and a number nobody — not even…

Brand Guidelines · Field Guide Bacardi Brand Guidelines A rum brand that has flown a bat on its bottles since 1862 —…

Brand Guidelines · Field Guide Cadbury Brand Guidelines The company that tried to trademark a colour — and the royal-purple story behind…

Brand Guidelines · Field Guide Tropicana Brand Guidelines The $30-million lesson: how a ‘better’ redesign erased an orange with a straw —…

Brand Guidelines · Field Guide Johnnie Walker Brand Guidelines A jaunty little walking man doodled on a lunch menu in 1908 —…

Brand Guidelines · Field Guide Guinness Brand Guidelines A medieval Irish harp, a black pint, and a trademark so old that the…

Brand Guidelines · Field Guide Nestlé Brand Guidelines A logo that is literally the founder’s surname — ‘little nest’ — drawn from…

Brand Guidelines · Field Guide Chupa Chups Brand Guidelines The only candy logo drawn by a Surrealist master — and the reason…

Brand Guidelines · Field Guide Quaker Oats Brand Guidelines America’s first registered cereal trademark — later simplified by Saul Bass into a…