LianTronics Brand Guidelines: The Shenzhen LED Maker With Two Brands and a Red Dot Display

An LED maker that went public in 2011.

LianTronics — the company writes its name with a capital T — is a maker of LED display screens based in Shenzhen, in China’s Guangdong province. Its listed company, Shenzhen Liantronics Co., Ltd., trades on the Shenzhen Stock Exchange.

Sources give different founding years. The company says LianTronics was founded in 2003, and places its move into the LED business in the years from 1998 to 2003; company data from S&P Global Market Intelligence, as shown by StockAnalysis in November 2026, give 1998.

By its own account the company grew quickly in its first years. It says it introduced a “3-to-1” full-colour technique between 2004 and 2007 and was among the first Chinese LED display companies to set up a fully automatic production line. Its manufacturing base in Huizhou, a city near Shenzhen in the same province, opened in 2009, the company says.

The company went public on 12 October 2011, according to its own announcement of the listing, when its then chairman, Liu Hujun, rang the opening bell at the Shenzhen exchange. In the years that followed, it says, fine-pitch screens — led by a series it called V·Me, launched between 2012 and 2014 — became a new source of growth, and it supplied screens to Chinese technology groups including Tencent, Alibaba and Huawei.

Today the company says it is backed by Guangdong Nanfeng Group and that it serves customers in more than 200 countries and regions. S&P Global’s data put its staff at just under 600.

Two brands, many screens.

LianTronics sells under two names. The company says the LianTronics brand covers fixed installations, while Esdlumen serves both fixed and rental markets, with more than 100 products between them. S&P Global’s profile lists its range as data-visualisation, indoor commercial, digital out-of-home, rental, sports and all-in-one displays, along with solutions for broadcast studios, LED virtual studios, control rooms, conference rooms and glasses-free 3D.

Its catalogue is organised by use. Outdoor displays include the Hercules and MPA ranges; the SLG and SLR series are for sports venues; the VA and VT families are professional displays for control rooms and similar spaces; the BIM series is aimed at indoor commercial settings; and rental lines such as Pilot Pro and E-Swan are made for stages and events.

Design awards give the clearest independent record of its products. In 2023 the VAIII LED display won a Red Dot award for product design. Red Dot’s own listing names Shenzhen Liantronics as the manufacturer and the Shenzhen studio Booer Industrial Design as the designer, and describes the VAIII as a lightweight, space-saving display for command and data centres. The jury, the listing says, praised the series for allowing large, high-resolution video walls to be built in a small space. The company says two other products, the Pilot Pro rental series and the BIM Plus-X commercial series, won Red Dot awards in the same year.

Much of its recent publicity has centred on glasses-free 3D screens: large displays, often wrapped around a building corner, that create an illusion of depth for people in the street. The company calls its solution “The WOW” and lists among its projects the 3D screens at the Taikoo Li shopping district in Chengdu, as well as displays for Beijing Daxing International Airport and the Hong Kong–Zhuhai–Macao Bridge. It says it has installed more than 30,000 square metres of glasses-free 3D screens, including one it describes as the highest-altitude example in the world.

The company also presents itself as an early mover in Mini LED, the technology that uses much smaller light-emitting chips to build fine-pitch screens, and it lists a METAGO range among its professional displays. Those descriptions are the company’s own.

Design and documentation.

LED display makers sell a product that is meant to disappear behind the picture it shows, so their brochures and websites lean on the places where their screens are seen. The usual picture is a stadium at night: a scoreboard or a ring of fence screens glowing above a full stand, with the maker’s own name nowhere in sight. Concert stages come next, with LED backdrops stacked behind the band and built from hundreds of small tiles hung from rigging.

Indoors, the showcase shifts to curved video walls in control rooms, broadcast studios and corporate lobbies, where the wall itself becomes part of the architecture. A newer image is the virtual-production volume, a ring or arc of LED panels around a film set that shows a moving background in camera, which lets makers present themselves to studios as well as to stagers and sign companies.

Much of the industry’s branding is shown first at trade fairs. Integrated Systems Europe and InfoComm in the United States are where new panel ranges, finer pixel pitches and rental frames are usually unveiled, and stands are often built as showpieces for the products, with the company’s name set on a screen rather than painted on a wall. Product names tend to be short codes and series letters, written for the integrators, rental houses and technicians who order the panels.

This guide sets out what can be checked about each maker: who founded it, where it is based and listed, where it says its displays are made, and what it has published about its own logo. Where a claim rests only on the company’s word, the guide says so, and the colours shown are our own interpretation rather than any official palette.

Made in Huizhou.

LianTronics says the products of both its brands are made at its Huizhou Manufacturing Base, which it says was established in 2009 and covers about 80,000 square metres. It says the base can turn out up to 15,000 square metres of display a month and that the company holds more than 500 national patents in China. Its head office is in a science and technology park in Shenzhen’s Nanshan district. The company says it now has a presence in Europe, Japan, the United States and Saudi Arabia.

It also points to sport and big events. The company says it supplied the perimeter LED screens around the pitch for the 2024 UEFA Champions League final, and its timeline lists an AV Awards honour among its recent recognitions. It gives its mission as “Beauty in every pixel,” its vision as being a trustworthy display solution provider, and its core values as “Be simple. Be efficient.” It also says it adopted a five-year strategy in the period from 2024.

The palette and type on this page are our own interpretation.

For a design guide, LianTronics shows a display maker that runs two brands side by side, one for fixed screens and one for fixed and rental work, and that has used a design award to document a control-room product. Compare Absen and Unilumin, two other LED display makers. For this guide we use a deep teal, an amber and a cool grey with a sans, an unofficial interpretation; no product or logo is reproduced.

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