Unilumin Brand Guidelines: The 2004 Shenzhen LED Group Behind ROE Visual

A Shenzhen display maker, listed in 2011.

Unilumin is a Shenzhen company. The company says it was established in Shenzhen in 2004, and the profile compiled by S&P Global Market Intelligence and carried by Stock Analysis in November 2026 agrees on the year, gives the full name as Unilumin Group Co., Ltd and says it previously traded as Shenzhen Unilumin Technology. The same profile describes a business making and selling LED display and lighting products in China and abroad, with its headquarters in Shenzhen.

The group is led by Lin Mingfeng, who appears in English as Ming-Feng Lin and, in the trade press, as Tiger Lin. The S&P Global profile names him chairman and general manager, and ETA, the Asian AV trade magazine, quoted him as chairman of Unilumin Group in February 2026.

Unilumin’s own history page sets out its early years. It says that in 2005 it began replacing an older generation of surface-mount LED products, and that it supplied an LED screen for the 60th anniversary of the People’s Republic in 2009 and LED pavilions covering about 3,500 square metres for the Shanghai World Expo in 2010.

In 2011 the company went public, describing itself as one of the first LED display companies listed in China; the S&P Global profile lists it on the Shenzhen Stock Exchange. From then on its history page reads as a list of overseas offices and acquisitions: a subsidiary in the United States in 2012, the Netherlands in 2013, Russia and Mexico in 2016, Dubai in 2018 and Singapore in 2019.

Radiant, ROE Visual and LAMPRO.

Unilumin grew partly by buying other display makers and keeping their names. The first was a stage-screen specialist. A company notice says that on 5 March 2012 Unilumin’s board approved a capital increase in, and a share purchase from, Shenzhen Radiant Technology, giving Unilumin 60 per cent of the business and making it a controlled subsidiary. The notice describes Radiant as a maker of stage and creative LED displays whose screens had been used at Oman’s National Day in 2010 and the seventh Asian Winter Games in 2011.

Radiant is the company now called ROE Visual. Unilumin’s page on its group companies says ROE Visual, formerly Radiant, was founded in 2006 and makes creative displays for stages, architecture and television studios; the company lists it among its affiliated businesses, and ROE Visual continues to trade under its own name.

More purchases followed, the company says. In 2014 it bought LAMP Technology, a fine-pitch LED display maker founded in 2004 that now trades as LAMPRO; in 2017 it took full ownership of Shenzhen Joyway Technology, renamed Unilumin Joyway, which works on building façades and outdoor media, and bought into the architectural lighting businesses VF Lighting and Qinghua-Kangli, along with a stake in Bainian Lighting.

The company also lists its own milestones in products and sport. It says it developed a 0.8-millimetre fine-pitch LED screen in 2014, supplied screens for the Sochi Winter Olympics that year, for a stadium in Krasnodar in 2015 and for the 2018 FIFA World Cup, and that its Unano product won a Red Dot “Best of the Best” award in 2019. In 2021, it says, it completed a smart manufacturing base covering 400,000 square metres.

The LED wall makers.

LED display makers sell a product that is meant to disappear behind the picture it shows, so their brochures and websites lean on the places where their screens are seen. The usual picture is a stadium at night: a scoreboard or a ring of fence screens glowing above a full stand, with the maker’s own name nowhere in sight. Concert stages come next, with LED backdrops stacked behind the band and built from hundreds of small tiles hung from rigging.

Indoors, the showcase shifts to curved video walls in control rooms, broadcast studios and corporate lobbies, where the wall itself becomes part of the architecture. A newer image is the virtual-production volume, a ring or arc of LED panels around a film set that shows a moving background in camera, which lets makers present themselves to studios as well as to stagers and sign companies.

Much of the industry’s branding is shown first at trade fairs. Integrated Systems Europe and InfoComm in the United States are where new panel ranges, finer pixel pitches and rental frames are usually unveiled, and stands are often built as showpieces for the products, with the company’s name set on a screen rather than painted on a wall. Product names tend to be short codes and series letters, written for the integrators, rental houses and technicians who order the panels.

This guide sets out what can be checked about each maker: who founded it, where it is based and listed, where it says its displays are made, and what it has published about its own logo. Where a claim rests only on the company’s word, the guide says so, and the colours shown are our own interpretation rather than any official palette.

Stadium screens and brand partnerships.

Sport is where Unilumin’s screens are easiest to see. In September 2022, ETA reported in February 2026, Unilumin delivered a two-tier “Supersized LED” pitchside display system at Manchester City’s Etihad Stadium, and the club then announced a new multi-year partnership under which Unilumin is to supply large LED screens at both ends of its new entertainment destination and a display in the fan zone. Jeremy Way of City Football Group told the magazine that the Etihad installation had transformed the club’s LED offering.

The pattern repeats elsewhere. In June 2025 LEDinside carried Unilumin’s announcement of a partnership with Kallang Alive Sport Management to install LED displays at the Singapore Sports Hub, in OCBC Square, at the front desks of two gates and along the 100PLUS Promenade, carrying event news, safety messages and wayfinding.

Beyond stadiums, the company’s product range is sorted by use rather than by technology. Its website groups displays into professional, commercial, outdoor advertising, rental, creative and all-in-one lines, with names built on a “U” prefix such as Upanel, Umini and Upad, and solutions for broadcast and control rooms, conferences, rental and staging, and media architecture. Lighting remains part of the business through the architectural lighting companies it bought in 2017.

The group is therefore several brands at once: Unilumin for its own displays, ROE Visual for stage and studio screens, LAMPRO for fine-pitch displays and Unilumin Joyway for façades. The company says it operates in more than 160 countries and regions.

For a design guide, Unilumin shows how an LED maker builds visibility through venues and partners rather than consumer products. Compare Leyard, another Chinese LED display group listed in Shenzhen, and Absen, another Shenzhen LED display maker. For this guide we use a deep blue, a near-black ink and a teal with a sans, an unofficial interpretation; no product or logo is reproduced.

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