Automotive & Transport
Automotive & Transport brand guidelines — colour palettes, typography and design systems for automotive brands, with honest notes on ownership and where each is made.
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Volkswagen Brand Guidelines: The 2019 Flat Rebrand
Brand Guidelines · Field Guide Volkswagen Brand Guidelines One of the world’s most continuous logos, flattened from shiny chrome into clean blue…
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London Underground Brand Guidelines: Johnston & Beck
Brand Guidelines · Field Guide London Underground Brand Guidelines A 1916 typeface, a bar-and-circle, and a map that lied about geography to…
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NYC Subway Brand Guidelines: Vignelli & Helvetica
Brand Guidelines · Field Guide NYC Subway Brand Guidelines White on black, five colours in circles, and one 1970 manual that taught…
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Uber Brand Guidelines: Black, White & Uber Move
Brand Guidelines · Field Guide Uber Brand Guidelines Black, white, and one blue — the identity a restless company finally arrived at…
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FedEx Brand Guidelines: The Hidden Arrow, Colours & Logo
Brand Guidelines · Field Guide FedEx Brand Guidelines The most famous hidden arrow in design — plus a purple, and a clever…