Automotive & Transport

Brand Guidelines · Field Guide United Airlines Brand Guidelines Saul Bass’s ‘tulip’ flew for 36 years — then a merger swapped one…

Brand Guidelines · Field Guide Singapore Airlines Brand Guidelines A golden bird drawn from a Malay dagger — and a service brand…

Brand Guidelines · Field Guide Qantas Brand Guidelines A kangaroo lifted from a penny, given wings, and flown around the world as…

Brand Guidelines · Field Guide Kia Brand Guidelines The logo so stylish nobody could read it — and how ‘KN’ became one…

Brand Guidelines · Field Guide Jaguar Brand Guidelines “Copy Nothing” — the most divisive rebrand of the decade, and a real-time argument…

Brand Guidelines · Field Guide BP Brand Guidelines A green-and-yellow sun named after a Greek god — the most ambitious, and most…

Brand Guidelines · Field Guide Pan Am Brand Guidelines The blue globe that was the jet age — and a masterclass in…

Brand Guidelines · Field Guide American Airlines Brand Guidelines A logo so good its own designer begged the airline not to replace…

Brand Guidelines · Field Guide Renault Brand Guidelines A diamond drawn by the father of Op Art — the only mainstream car…

Brand Guidelines · Field Guide Mobil Brand Guidelines One red letter in a field of blue — and one of the most…

Brand Guidelines · Field Guide Shell Brand Guidelines A scallop shell from a Victorian import business — refined by Raymond Loewy into…

Brand Guidelines · Field Guide UPS Brand Guidelines A Paul Rand shield, a brown borrowed from luxury railcars, and a 2003 redesign…