Automotive & Transport

Brand Guidelines · Field Guide Fiat Brand Guidelines Four letters that spell out a whole city’s car industry — and a logo…

Brand Guidelines · Field Guide Maserati Brand Guidelines A god’s trident, lifted from a fountain in Bologna — and drawn by the…

Brand Guidelines · Field Guide Bugatti Brand Guidelines An oval, two initials, and sixty red pearls — a jeweller’s son who built…

Brand Guidelines · Field Guide Aston Martin Brand Guidelines Spread wings, British racing green — and a name borrowed from a hill…

Brand Guidelines · Field Guide Rolls-Royce Brand Guidelines Two interlocked R’s and a winged lady — and no, the badge didn’t turn…

Brand Guidelines · Field Guide Ferrari Brand Guidelines A black horse borrowed from a fallen fighter pilot, on the yellow of Enzo’s…

Brand Guidelines · Field Guide Ryanair Brand Guidelines Ireland’s national harp, restyled into a flying figure — the badge of Europe’s cheapest,…

Brand Guidelines · Field Guide Lamborghini Brand Guidelines A charging bull on a gold shield — a tractor magnate’s zodiac sign, and…

Brand Guidelines · Field Guide Škoda Brand Guidelines A winged arrow from the 1920s whose true meaning nobody can quite pin down…

Brand Guidelines · Field Guide Mazda Brand Guidelines A chrome M with wings — named after a god of light and, quietly,…

Brand Guidelines · Field Guide Emirates Brand Guidelines A wordmark in flowing Arabic script and a tail wearing the UAE flag —…

Brand Guidelines · Field Guide Jeep Brand Guidelines Seven vertical slots and two round eyes — a face so distinctive the company…