Automotive & Transport
Automotive & Transport brand guidelines — colour palettes, typography and design systems for automotive brands, with honest notes on ownership and where each is made.
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Turkish Airlines Brand Guidelines: The Wild Goose, Turkish Red & the World’s Widest Network
Brand Guidelines · Field Guide Turkish Airlines Brand Guidelines A wild goose in flight and Turkish red — the airline that reaches…
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ANA Brand Guidelines: Triton Blue, the Helicopter Roots & Japan’s Largest Airline
Brand Guidelines · Field Guide ANA Brand Guidelines Triton Blue and three blue letters — Japan’s largest airline, from helicopter roots to…
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Japan Airlines Brand Guidelines: The Tsurumaru Crane, JAL Red & a Logo Restored
Brand Guidelines · Field Guide Japan Airlines Brand Guidelines A red crane in a circle — a symbol of good fortune, retired,…
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Air France Brand Guidelines: The Winged Seahorse, the Red Stripe & French Chic
Brand Guidelines · Field Guide Air France Brand Guidelines A winged seahorse, a red ribbon and the tricolour — French chic, 30,000…
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Cathay Pacific Brand Guidelines: The Brushwing, Cathay Green & Hong Kong
Brand Guidelines · Field Guide Cathay Pacific Brand Guidelines A single calligraphic brushstroke and a deep jade green — Hong Kong’s flag…
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Ducati Brand Guidelines: Rosso Ducati, the Shield & Type
Brand Guidelines · Field Guide Ducati Brand Guidelines Bologna racing red on a shield — from a 1920s radio-parts factory to the…
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McLaren Brand Guidelines: Papaya Orange, the Speedmark & Type
Brand Guidelines · Field Guide McLaren Brand Guidelines A racing orange revived from 1968 and a swoosh shaped by airflow — precision…
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Lexus Brand Guidelines: The Precise L
Brand Guidelines · Field Guide Lexus Brand Guidelines An L drawn to a mathematical formula, in a perfect ellipse — precision as…
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Land Rover Brand Guidelines: The Green Oval
Brand Guidelines · Field Guide Land Rover Brand Guidelines A green oval so plain it works anywhere — and a founding legend…
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Bentley Brand Guidelines: The Winged B
Brand Guidelines · Field Guide Bentley Brand Guidelines A single letter with spread wings — and (so the story goes) an odd…
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MINI Brand Guidelines: The Winged Roundel
Brand Guidelines · Field Guide MINI Brand Guidelines A tiny car with a big personality — and a winged badge that survived…
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Nissan Brand Guidelines: The Rising Sun
Brand Guidelines · Field Guide Nissan Brand Guidelines A red sun and a blue bar — and a name that’s really just…