Call to action (CTA) section examples

An end-of-page call to action catches readers who have scrolled through everything and are ready to act. Our examples show a dark banner with a headline, a supporting subhead, an email field, a primary button and short reassurance points, so you can compare one conversion section across eight visual styles, on desktop and mobile, light and dark. Every example is an original design that comes with its HTML code and a DESIGN.md of colour, type and spacing tokens, in light and dark. Free to use and adapt.

DeviceAll Web Mobile

StyleAll Minimal Editorial Brutalist Luxury Playful Corporate Retro Monochrome

Theme

16 examples

Web · minimal

Web · editorial

Web · brutalist

Web · luxury

Web · playful

Web · corporate

Web · retro

Web · monochrome

Mobile · minimal

Mobile · editorial

Mobile · brutalist

Mobile · luxury

Mobile · playful

Mobile · corporate

Mobile · retro

Mobile · monochrome

CTA banner design tips

Write the button label as the outcome, such as Start free trial, rather than a generic Submit or Learn more.
Place reassurance points like no card required or cancel anytime directly under the button, where hesitation happens.
Contrast the banner with the sections around it so it reads as a deliberate final stop rather than more page content.
Keep the email field and button on one line on desktop and stack them on mobile, with the button at full width.

Questions

Where should a call to action go on a landing page?

Place a primary call to action in the hero, repeat it after key sections that build the case, and finish with a dedicated banner at the end. Readers decide at different points, so each major scroll stop should offer the same clear next step without introducing competing actions.

What makes call to action copy effective?

It names a specific, low-effort action and the benefit of taking it. Use verbs and outcomes, such as Get your free report, and address the main objection nearby, for example no card required. Keep it short and consistent with the promise made in the headline.

Should a CTA banner include a form?

An inline email field works well when the next step is a sign-up or trial that needs only an email address, since it removes a page load. For anything needing more detail, use a button that leads to a dedicated form. Never ask for more than the banner can comfortably hold.

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Building with an AI coding agent? Every screen here is also in the free Made Good Designs MCP server: ask Claude, Cursor or ChatGPT to search_ui_screens (e.g. “billing settings, editorial style”), get_ui_flow for a whole journey, and get_ui_screen_code to pull the HTML and DESIGN.md straight into your project.