Features section design examples

A feature grid summarises what a product does in a form people can scan in seconds. Our examples open with a section heading and intro copy, followed by six features, each with an icon, a short title and a one-line description, so you can compare the same section across eight visual styles on desktop and mobile, light and dark. Every example is an original design that comes with its HTML code and a DESIGN.md of colour, type and spacing tokens, in light and dark. Free to use and adapt.

DeviceAll Web Mobile

StyleAll Minimal Editorial Brutalist Luxury Playful Corporate Retro Monochrome

Theme

16 examples

Web · minimal

Web · editorial

Web · brutalist

Web · luxury

Web · playful

Web · corporate

Web · retro

Web · monochrome

Mobile · minimal

Mobile · editorial

Mobile · brutalist

Mobile · luxury

Mobile · playful

Mobile · corporate

Mobile · retro

Mobile · monochrome

Feature grid design tips

Title each feature with the benefit people get, not the internal feature name, so the grid makes sense to someone new.
Draw icons from one set with a consistent stroke and size, because mixed icon styles make a grid look assembled rather than designed.
Keep descriptions to a similar length so the cards align, and trim anything that runs past two or three lines.
Use three columns on desktop, two on tablets and one on phones, keeping the reading order the same at every width.

Questions

How many features should a feature grid show?

Three, four or six usually work best because they divide evenly into tidy rows. Six is a good maximum for a summary section; beyond that, readers stop taking anything in. Put the most important features first and link to a full features page for the rest.

Should feature grids use icons or images?

Icons suit short summaries because they are quick to scan and keep the grid compact. Screenshots or illustrations suit fewer, larger features where showing the product helps. Whichever you choose, keep the style consistent across every item and make sure the text works without them.

What should feature descriptions say?

One or two sentences explaining what the feature does for the user, ideally with a concrete detail such as a time saved or task removed. Avoid jargon and vague adjectives. The title carries the benefit and the description proves it.

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Building with an AI coding agent? Every screen here is also in the free Made Good Designs MCP server: ask Claude, Cursor or ChatGPT to search_ui_screens (e.g. “billing settings, editorial style”), get_ui_flow for a whole journey, and get_ui_screen_code to pull the HTML and DESIGN.md straight into your project.