404 page design examples

A 404 page appears when a link is broken or a page has moved, and its job is to get people back on track quickly. Our examples keep the app shell visible around a not-found illustration, with a search field, helpful destination links and an option to report the broken link, designed in eight visual styles for web and mobile. Every example is an original design that comes with its HTML code and a DESIGN.md of colour, type and spacing tokens, in light and dark. Free to use and adapt.

DeviceAll Web Mobile

StyleAll Minimal Editorial Brutalist Luxury Playful Corporate Retro Monochrome

Theme

16 examples

Web · minimal

Web · editorial

Web · brutalist

Web · luxury

Web · playful

Web · corporate

Web · retro

Web · monochrome

Mobile · minimal

Mobile · editorial

Mobile · brutalist

Mobile · luxury

Mobile · playful

Mobile · corporate

Mobile · retro

Mobile · monochrome

404 error design tips

Keep the normal navigation and header on the 404 page, so people can carry on from where they are instead of starting over.
Write a plain headline such as Page not found and avoid technical jargon or blaming the visitor for the error.
Offer search and a few likely destinations, such as the home page, help centre and recent items, rather than a single back link.
Make sure the page returns a real 404 status code so search engines drop the missing URL instead of indexing the error page.

Questions

What should a 404 page include?

A clear statement that the page cannot be found, the site's usual navigation, a search field and links to the most useful destinations. A way to report the broken link helps you fix it. Humour is fine if it suits the brand, as long as the way forward stays obvious.

Does a custom 404 page help SEO?

A custom 404 page does not improve rankings directly, but it keeps visitors on the site instead of leaving. What matters for search engines is that missing pages return a proper 404 or 410 status, and that moved content is redirected with a 301 to its new address.

Should a 404 redirect to the home page automatically?

No. Automatic redirects confuse people, because they land somewhere unexpected without knowing their link was broken, and search engines may treat them as soft 404s. Show the 404 page with helpful links instead, and add specific 301 redirects for pages that have genuinely moved.

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Website templates

Building with an AI coding agent? Every screen here is also in the free Made Good Designs MCP server: ask Claude, Cursor or ChatGPT to search_ui_screens (e.g. “billing settings, editorial style”), get_ui_flow for a whole journey, and get_ui_screen_code to pull the HTML and DESIGN.md straight into your project.