Cancel subscription page examples

A cancellation flow lets customers leave cleanly while giving them a fair chance to stay. Our examples explain what changes after cancelling, ask an optional reason survey, present a 50% discount or pause offer and give Keep and Cancel buttons equal weight, so you can study an honest, non-manipulative flow across eight visual styles. Every example is an original design that comes with its HTML code and a DESIGN.md of colour, type and spacing tokens, in light and dark. Free to use and adapt.

DeviceAll Web Mobile

StyleAll Minimal Editorial Brutalist Luxury Playful Corporate Retro Monochrome

Theme

16 examples

Web · minimal

Web · editorial

Web · brutalist

Web · luxury

Web · playful

Web · corporate

Web · retro

Web · monochrome

Mobile · minimal

Mobile · editorial

Mobile · brutalist

Mobile · luxury

Mobile · playful

Mobile · corporate

Mobile · retro

Mobile · monochrome

See it in a flow

Cancel a subscription

Cancel subscription design tips

State exactly what happens after cancelling, including the date access ends and what happens to data, before asking anything else.
Make the reason survey optional and short, with a single-choice list and an optional text box, so leaving never depends on answering it.
Offer one relevant alternative, such as a pause or a discount, and tailor it to the chosen reason rather than stacking several offers.
Give the cancel and keep buttons equal visual weight and plain labels; avoid guilt-tripping copy, which is widely seen as a dark pattern.

Questions

How do you design an ethical cancellation flow?

Make cancelling as easy as signing up. Explain what changes and when, keep any survey optional, show at most one retention offer, and label buttons plainly with equal weight. Confirm the cancellation on screen and by email. Avoid hidden links, confusing double negatives and guilt-tripping copy.

Are retention offers allowed when someone cancels?

Generally yes, as long as they do not obstruct cancelling. A single, clearly worded offer such as a discount or pause is common. Rules on subscription cancellation differ by country and are tightening in several places, so check the requirements where your customers live.

Should cancellation take effect immediately?

Usually access continues until the end of the paid period, and the page should say so with an exact date. If you offer immediate cancellation with a refund, state that clearly instead. Either way, confirm the outcome and keep a way to resubscribe easily.

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Building with an AI coding agent? Every screen here is also in the free Made Good Designs MCP server: ask Claude, Cursor or ChatGPT to search_ui_screens (e.g. “billing settings, editorial style”), get_ui_flow for a whole journey, and get_ui_screen_code to pull the HTML and DESIGN.md straight into your project.