Pricing comparison table examples

A plan comparison table helps buyers see what each tier includes and pick one with confidence. Our examples set three plans as columns with prices and calls to action, highlight the middle plan, and group feature rows with checkmarks and numeric limits, laid out for desktop and mobile across eight visual styles with light and dark versions. Every example is an original design that comes with its HTML code and a DESIGN.md of colour, type and spacing tokens, in light and dark. Free to use and adapt.

DeviceAll Web Mobile

StyleAll Minimal Editorial Brutalist Luxury Playful Corporate Retro Monochrome

Theme

16 examples

Web · minimal

Web · editorial

Web · brutalist

Web · luxury

Web · playful

Web · corporate

Web · retro

Web · monochrome

Mobile · minimal

Mobile · editorial

Mobile · brutalist

Mobile · luxury

Mobile · playful

Mobile · corporate

Mobile · retro

Mobile · monochrome

Comparison table design tips

Group feature rows under short headings such as Collaboration or Security, so buyers can jump to what matters instead of reading every line.
Write limits as real numbers, such as 10 projects, rather than ticks, because a tick on a capped feature implies it is unlimited.
Keep plan names, prices and buttons in a sticky header row, so they stay in view while people scroll through long feature lists.
On mobile, let users switch between plans with tabs or a selector instead of squeezing three columns into a narrow screen.

Questions

How do you design a pricing comparison table?

Put plans in columns and features in rows, with prices and buttons at the top of each column. Group related features, use clear marks for included and excluded items, show limits as numbers and highlight the plan most customers should choose. Keep the header sticky so context is never lost.

Should one plan be highlighted?

Usually yes. Highlighting the plan that suits most customers, often the middle tier, gives undecided buyers a sensible default. Use a label such as Most popular only if it is true. The highlight should come from a border, background or badge rather than shrinking the other plans.

How do comparison tables work on mobile?

Three or more columns rarely fit a phone screen. Common approaches are a plan switcher that shows one column at a time, stacked plan cards with expandable feature lists, or a horizontally scrolling table with the feature column pinned. Test that prices and buttons stay visible.

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Website templates

Building with an AI coding agent? Every screen here is also in the free Made Good Designs MCP server: ask Claude, Cursor or ChatGPT to search_ui_screens (e.g. “billing settings, editorial style”), get_ui_flow for a whole journey, and get_ui_screen_code to pull the HTML and DESIGN.md straight into your project.