Pricing page design examples

A pricing section helps visitors compare plans and choose one without contacting sales. Our examples include a header, a headline and three plan tiers with a highlighted most-popular plan and feature checklists, designed for web and mobile in eight visual styles from minimal to retro, each in light and dark. Every example is an original design that comes with its HTML code and a DESIGN.md of colour, type and spacing tokens, in light and dark. Free to use and adapt.

DeviceAll Web Mobile

StyleAll Minimal Editorial Brutalist Luxury Playful Corporate Retro Monochrome

Theme

16 examples

Web · minimal

Web · editorial

Web · brutalist

Web · luxury

Web · playful

Web · corporate

Web · retro

Web · monochrome

Mobile · minimal

Mobile · editorial

Mobile · brutalist

Mobile · luxury

Mobile · playful

Mobile · corporate

Mobile · retro

Mobile · monochrome

Pricing design tips

Limit the main comparison to three or four tiers, and name each plan by who it is for rather than by abstract metals.
Highlight one recommended plan with a label and contrast, but keep the other tiers equally readable so the comparison stays fair.
Align feature lists across tiers so the same rows sit at the same height, making differences easy to scan sideways.
State the billing basis next to every price, such as per user per month, billed yearly, to prevent surprise at checkout.

Questions

How many pricing tiers should a pricing section show?

Three tiers is a common, workable choice because it gives a clear entry, a recommended middle and a premium option. Add an enterprise or contact-sales card if needed, but too many visible tiers slows decisions and makes the differences harder to understand.

Should a pricing section include a monthly and yearly toggle?

Include a toggle if you offer both billing periods, and make the default and the saving explicit. Show how each price is calculated, for example the monthly equivalent of a yearly plan, so visitors can compare honestly without doing sums.

Where should the pricing FAQ go?

Place it directly below the plan cards, where hesitating visitors look next. Cover billing, cancellation, trials, refunds and what happens at plan limits. Short, direct answers to these questions remove the doubts that stop people from choosing a plan.

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Website sections

Website templates

Building with an AI coding agent? Every screen here is also in the free Made Good Designs MCP server: ask Claude, Cursor or ChatGPT to search_ui_screens (e.g. “billing settings, editorial style”), get_ui_flow for a whole journey, and get_ui_screen_code to pull the HTML and DESIGN.md straight into your project.