Hero section design examples

A hero section is the first screen of a landing page, and it must say what the product does and why it matters within seconds. Our examples combine a site header, a headline and subhead, two calls to action, a social-proof line and an illustrated uptime dashboard with an alert toast, across eight visual styles on desktop and mobile. Every example is an original design that comes with its HTML code and a DESIGN.md of colour, type and spacing tokens, in light and dark. Free to use and adapt.

DeviceAll Web Mobile

StyleAll Minimal Editorial Brutalist Luxury Playful Corporate Retro Monochrome

Theme

16 examples

Web · minimal

Web · editorial

Web · brutalist

Web · luxury

Web · playful

Web · corporate

Web · retro

Web · monochrome

Mobile · minimal

Mobile · editorial

Mobile · brutalist

Mobile · luxury

Mobile · playful

Mobile · corporate

Mobile · retro

Mobile · monochrome

Hero design tips

Write the headline about the outcome for the customer, and use the subhead to explain plainly what the product is and who it is for.
Make one call to action clearly primary and the second a quieter outline or text link, so visitors are not asked to choose between equals.
Show the product itself, or a faithful illustration of it, rather than abstract shapes, so visitors understand what they would actually use.
Check the hero on a small phone and make sure the headline and primary button sit above the fold.

Questions

What should a hero section include?

A clear headline, a supporting subhead, a primary call to action, usually a secondary option, and a visual that shows the product or its result. A short social-proof line, such as a customer count or rating, can sit beneath the buttons if it is true.

How long should a hero headline be?

Short enough to read in a glance, usually under ten words. It should state the main benefit in plain language. Put the detail in a subhead of one or two sentences rather than stretching the headline, and avoid clever wordplay that hides what the product does.

Should the hero use an image, illustration or video?

Use whatever shows the product most clearly. A screenshot or illustrated interface suits software, photography suits physical products and a short muted loop can demonstrate motion. Avoid heavy autoplaying video that slows loading, and always keep text legible over the visual.

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UI components

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Website sections

Website templates

Building with an AI coding agent? Every screen here is also in the free Made Good Designs MCP server: ask Claude, Cursor or ChatGPT to search_ui_screens (e.g. “billing settings, editorial style”), get_ui_flow for a whole journey, and get_ui_screen_code to pull the HTML and DESIGN.md straight into your project.