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No. 22 Bicycles Brand Guidelines: The Anodized Titanium

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Brand Guidelines · Field Guide

No. 22 Bicycles Brand Guidelines

The anodized titanium.

FIG 1.0 — FRAME (ABSTRACT HOMAGE)

FIG 1.1 — MODERN SANS
Aa

Two constants: an orange-and-teal palette and a modern sans register. Abstract homage — not a No. 22 frame or wordmark.

Palette
Orange and teal
Founded
2012USA
Where
Johnstown, NY
Signature
Anodized titanium frames
01

The anodized titanium

No. 22 Bicycles TIG-welds titanium frames and finishes them with anodized colour in Johnstown, New York.

No. 22 Bicycles is a lesson in titanium plus finish as the identity. An American studio in Johnstown, New York, it TIG-welds titanium bicycle frames, integrates its own 3D-printed titanium parts, and finishes them with vivid anodized and painted colour — its “Broken Arrow” fades among them. Metal, made vivid.

Its identity is the anodized titanium. No. 22’s hand-welded titanium and its bold, anodized finishes are the work it is known for. A surface, made a signature. A studio that colours titanium boldly.

(Honest notes, so the story stays precise. No. 22 was founded around 2012 by Bryce Gracey and Mike Smith, who still run it; it began in Toronto — so its founders are Canadian — and its frames are built in the United States, with the first rolling out of its Johnstown, New York factory in 2014, staffed by experienced titanium craftsmen. It is independent and founder-owned. On making: its titanium frames are hand TIG-welded and finished in-house in New York, and it pioneered integrating custom 3D-printed titanium parts. One point on origin, stated plainly: its titanium frames are US-made; the only overseas-made products are the carbon forks from its separate No. 6 Composites sub-brand, which we do not conflate with the titanium frames. Its frames and name are its IP, described but never reproduced, and there is no official brand hex — these tones are an unofficial interpretation. This is design commentary and does not promote any product.)

02

Colour

No. 22 lives in an orange-and-teal palette. Click a swatch to copy the hex.

No. 22’s identity is bold, modern and metallic — an orange, an ink, a teal, a gold, and a cream. The palette leans orange and teal: the register of vivid anodized colour on bare titanium. It signals boldness and craft over restraint. The honest caveat: with no published brand hex, these values are an original, unofficial interpretation of an anodized look, not first-party colours.

The lesson is an orange-and-teal palette signals a bold, metallic identity. No. 22’s world is a vivid, modern, metallic object. For designers, it is a reminder that a confident, contrasting palette can carry a brand built on finish — colour set against the grey of titanium. Because these tones can fail as small text, keep type dark and let the colour live in the accents, palette and band. The takeaways: be bold with colour; weld your own; print your own parts; and treat any single hex as unofficial.

Copy
Orange
#C2542E
Copy
Ink
#16110E
Copy
Teal
#3A6A7A
Copy
Gold
#C7A23A
Copy
Cream
#EFE7E2
03

Typography

The register is a modern sans — clean, confident, contemporary.

No. 22’s identity carries a clean, confident, contemporary spirit — a modern object, not a plain one. A modern sans captures the mood: crisp, geometric and self-assured, the register of anodized titanium done boldly. Set in an orange-and-teal palette, the modern sans feels clean and confident — exactly the personality No. 22 carries. It is contemporary rather than retro, mirroring a vivid, hand-welded frame. (No. 22’s real frames and wordmark are things we describe but do not reproduce, and the exact typeface is not ours to use.) Because it is not ours to use, the honest description is “a modern-sans spirit,” shown here in a stand-in. The type behaves like the studio: clean, confident and contemporary.

Aa

A modern-sans spirit — clean and confident. (Specimen set in Epilogue, a modern-sans STAND-IN; NOT the No. 22 wordmark or any frame design.)

Modern sans · the registerOrange and teal · the paletteAnodized titanium frames · the signature

04

Titanium plus finish as identity

No. 22 Bicycles stands for the anodized titanium.

No. 22 Bicycles is a lesson in making titanium and finish the identity. An orange-and-teal palette, a modern sans and bold, anodized titanium frames make craft-plus-colour the whole studio — vivid, modern and metallic. The finish is the differentiator. The differentiator is a genuine pairing — titanium welded and 3D-printed in-house, then coloured boldly, so a serious material carries an unexpected, joyful finish.

Put to work, the identity is finish on craft. A studio building in this spirit would make its own critical parts, keep welding and finishing in-house, and be candid about what is made where, so the customer buys into both substance and colour. The lesson No. 22 teaches is that real craft plus a bold finish can build a brand: the titanium gives it substance, and the anodizing gives it personality. The craft is the personality, and the finish is the proof.

For designers and brand-builders, No. 22 offers a clear takeaway: pair a serious material with a bold finish. The lessons: be bold with colour; weld and print your own; keep it in-house; and be honest about the story. It is also a reminder to stay accurate: No. 22 is an independent studio founded around 2012 by Canadians Bryce Gracey and Mike Smith, hand-welding titanium and integrating 3D-printed titanium parts in Johnstown, New York — its titanium frames US-made, with only its separate No. 6 carbon forks made overseas — with the palette here an unofficial interpretation. No. 22 made the anodized titanium the studio — proof that a finish can be the difference.

05

Explore & save

Keep No. 22 Bicycles’s identity on hand — save it to a board in the Made Good inspiration library.

No. 22 Bicycles identity set

Pin the orange-and-teal palette and the modern-sans register to your own board.

Core Palette
Homage
Aa
Modern sans
The register
Modern sans
Gradient

♡ Save to a board

06

Source & notes

Editorial reference. This article reports publicly documented facts about No. 22 Bicycles’ visual identity as design commentary; it is not affiliated with, or endorsed by, No. 22 Bicycles, and it does not promote the purchase or use of any product. The No. 22 name, wordmark and its frame designs are trademarks/works of their owner — the graphics here are original abstract homages (colour discs and metal-texture swatches); no frame, wordmark or anodized graphic is reproduced, and all specimen text is set in a Google-Font stand-in. Facts reported from public sources (22bicycles.com): No. 22 Bicycles is an independent American studio in Johnstown, New York (founded around 2012 by Canadians Bryce Gracey and Mike Smith; first frame built in 2014), known for TIG-welded titanium frames with anodized finishes. Honest notes: its titanium frames are US-made and it integrates its own 3D-printed titanium parts; the only overseas-made products are the carbon forks of its separate No. 6 Composites sub-brand, which is distinct from the titanium frames. No official brand hex is published, so the tones here are an unofficial interpretation.